Documentation

Innovid Unified API

Updated on

May 7, 2026

Description

Innovid (now part of FlashTalking) is a creative ad-serving and measurement platform for video and CTV advertising. The Innovid Unified API integration extracts campaign and performance data through Innovid's reporting platform.

Setup guide

Follow our setup guide to connect Innovid Unified API to Improvado.

Step 1. Click Make a new Connection on the Connections page.
Categories on the Data sources page group all available platforms. Use a search to find the required one.

Step 2. Click on the Innovid Unified API tile.

Step 3. Authorize your Innovid account by filling in the following fields:

  • Access Token — your Innovid Access Token.
  • Innovid Username — your Innovid hub username.
  • Innovid Password — your Innovid hub password.

Note: Innovid does not provide a self-service way to obtain these credentials. To get the Access Token, Username, and Password, contact your Innovid account manager or Innovid support and request access to the Innovid Reporting API. Improvado uses both the entity API (api.flashtalkingtools.com) and the reports API (report-request.flashtalking.net), so make sure your Innovid contact provisions credentials for both.

Step 4. After completing the connection process, the Innovid Unified API connection will appear in your Connected sources list.

Step 5. When the connection status is Active, and the account status column shows a number of accounts, you can move on to data extraction.

Step 6. To extract data from the connected sources, check the instructions on how to set up data extraction.

Schema information

The schema information shows all report types you can use to extract data from Innovid Unified API.

Settings

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Troubleshooting

Troubleshooting guides

Check out troubleshooting guides for
Innovid Unified API
here:

Limits

Innovid does not publish a public changelog. For the latest API updates and breaking changes, contact your Innovid account manager.

Frequently asked questions

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Questions?

Improvado team is always happy to help with any other questions you might have! Send us an email.

Contact your Customer Success Manager or raise a request in Improvado Service Desk.