Connect AppsFlyer to Qlik for Unbiased Marketing Insights

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What is AppsFlyer?

AppsFlyer is a leading mobile attribution and marketing analytics platform that enables enterprise companies to track, measure, and optimize their marketing campaigns across various channels. By leveraging AppsFlyer's advanced analytics, businesses gain valuable insights into user behavior, campaign performance, and ROI, allowing them to make data-driven decisions and improve their marketing strategies.

What is Qlik?

Qlik is a powerful business intelligence (BI) and data visualization tool that helps enterprise companies transform raw data into actionable insights. With its user-friendly interface and advanced analytics capabilities, Qlik enables users to explore and analyze large volumes of data, uncover hidden patterns, and make data-driven decisions. By visualizing complex data sets, businesses can better understand their performance, identify trends, and drive growth.

Connecting AppsFlyer to Qlik

Connecting AppsFlyer to Qlik can be achieved in several ways:

  • Using AppsFlyer's API: Manually extract data from AppsFlyer and import it into Qlik. This method requires knowledge of API integration, scripting, and data manipulation.
  • Qlik Connectors: Utilize pre-built data connectors for Qlik AppsFlyer to establish a connection between the two platforms. This option may require additional fees and maintenance.
  • Custom-built solutions: Develop a custom solution to sync Qlik with AppsFlyer. This requires significant development expertise and can be time-consuming and costly.
  • Data integration platforms: Use a third-party data integration platform to automate the process of extracting, transforming, and loading (ETL) data between AppsFlyer and Qlik. These platforms simplify the process but may have limitations in terms of scalability and customization.
  • Improvado: Opt for the advanced marketing analytics platform, Improvado, to streamline the process of connecting AppsFlyer and Qlik. Improvado offers a complete data pipeline solution, including data extraction and load, transformation, and visualization, making it the most efficient and effective option.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting AppsFlyer to Qlik with Improvado

Improvado stands out as the best solution for connecting AppsFlyer to Qlik because of its scalability, customization, and ability to process large volumes of data. The platform simplifies the process of data integration, enabling users to connect multiple marketing data sources and centralize their data for easy analysis and visualization in Qlik.

Improvado's data dictionary allows users to access a comprehensive list of metrics and dimensions that can be automatically extracted from AppsFlyer. The platform also offers high-quality customer support, ensuring users can quickly troubleshoot any issues and maximize the value of their data connections.

By using Improvado to connect AppsFlyer to Qlik, businesses can save time and resources while ensuring accurate, timely, and consistent data for their marketing and analytics teams.

Summary of connection AppsFlyer to Qlik

In summary, connecting AppsFlyer and Qlik is a crucial step for enterprise companies looking to leverage the full potential of their marketing data. By using Improvado's advanced marketing analytics platform, businesses can streamline the process, centralize their data, and unlock valuable insights to drive growth. Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the ideal solution for large enterprises seeking to connect AppsFlyer to Qlik and enhance their marketing analytics capabilities.

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Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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