Connect AppsFlyer to Looker to Eliminate Human Error

Streamline marketing decision-making with Improvado.

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What is AppsFlyer?

AppsFlyer is a leading mobile attribution and marketing analytics platform utilized by enterprise companies. It enables businesses to track, measure, and optimize their mobile marketing campaigns across various advertising platforms. By leveraging AppsFlyer, enterprises can gain actionable insights into user behavior, campaign performance, and ROI, allowing them to make informed decisions and ultimately enhance their mobile marketing strategies.

What is Looker?

Looker is a powerful business intelligence (BI) and data visualization tool designed for large enterprises. It helps organizations to analyze their data and derive valuable insights, fostering data-driven decision-making. By integrating Looker into their operations, businesses can create customized dashboards and reports, facilitate collaboration among teams, and streamline data exploration. With its robust features and scalability, Looker empowers enterprises to make informed decisions based on their data, driving growth and success.

Connecting AppsFlyer to Looker

There are several ways to connect AppsFlyer to Looker:

  • Use AppsFlyer's API to extract data and load it into a data warehouse, such as BigQuery, Redshift, or Snowflake, which can then be connected to Looker for visualization.
  • Implement custom ETL (Extract, Transform, Load) processes to move data from AppsFlyer to Looker, ensuring data is transformed and normalized as needed.
  • Explore third-party connectors and integrations available for both AppsFlyer and Looker to facilitate data syncing between the two platforms.
  • Consider using Improvado, a comprehensive marketing analytics platform, to automate data extraction, transformation, and visualization processes. Improvado offers an efficient and seamless way to load data from AppsFlyer to Looker and centralize marketing data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting AppsFlyer to Looker with Improvado

Improvado is the best solution for connecting AppsFlyer to Looker due to its numerous advantages:

  • It automates the entire data pipeline, from extraction to visualization, saving time and resources.
  • Improvado supports a wide range of marketing data sources and BI tools, ensuring compatibility and flexibility within your organization.
  • Customization options are available for metrics and dimensions, allowing you to tailor your data analysis and visualization to your specific needs. Learn more about the available report types with Improvado.
  • Scalability is a key feature of Improvado, making it suitable for large enterprises with high data volumes.
  • Improvado provides exceptional customer support, ensuring a smooth and seamless experience throughout the integration process.

Summary of connection AppsFlyer to Looker

In summary, connecting AppsFlyer and Looker can provide significant benefits to large enterprises, including centralized marketing data, enhanced data visualization, and actionable insights to drive decision-making. By leveraging Improvado's comprehensive marketing analytics platform, businesses can streamline the data pipeline, from extraction to visualization, while enjoying scalability, customization, and exceptional customer support. To learn more about how Improvado can help you connect AppsFlyer to Looker and centralize your marketing data, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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