Connect AppsFlyer to Grafana Without SQL

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What is AppsFlyer?

AppsFlyer is a leading mobile attribution and marketing analytics platform that empowers enterprise companies with comprehensive insights into their mobile marketing performance. By tracking and analyzing user acquisition, in-app activity, and lifetime value, AppsFlyer provides actionable data to optimize marketing campaigns and maximize ROI. Large enterprises benefit from its advanced attribution models, fraud protection, and seamless integration with various marketing platforms and tools.

What is Grafana?

Grafana is an open-source analytics and visualization platform designed to help enterprise companies monitor and understand their data. With its customizable and shareable dashboards, Grafana enables users to explore and visualize metrics across multiple data sources. Enterprises benefit from its extensible plugin architecture, robust alerting features, and seamless integration with various data storage solutions. Grafana is highly regarded for its user-friendly interface and ability to handle large volumes of data efficiently.

Connecting AppsFlyer to Grafana

  • First, create an AppsFlyer API key to authenticate and authorize access to your marketing data.
  • Next, set up a Grafana data source plugin for AppsFlyer. This plugin will act as a bridge between AppsFlyer and Grafana, allowing data to flow seamlessly between the two platforms.
  • Configure the AppsFlyer data source plugin within Grafana, providing the necessary API key and any other required credentials.
  • Create and customize Grafana dashboards by selecting the desired AppsFlyer metrics and dimensions. This step allows you to visualize and analyze your AppsFlyer data within Grafana, enabling more informed decision-making.
  • Implement Grafana alerts and notifications to stay informed of any significant changes in your marketing data.
  • Regularly update and maintain the AppsFlyer Grafana connector to ensure continued access to the latest features and improvements.
  • For a more streamlined and scalable solution, consider using Improvado to extract and load your AppsFlyer data into Grafana, simplifying the entire process.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting AppsFlyer to Grafana with Improvado

Improvado is the ideal solution for connecting AppsFlyer to Grafana, offering a comprehensive and scalable data pipeline. Unlike other methods, Improvado efficiently extracts data from AppsFlyer, transforms and normalizes it, then loads it into Grafana for seamless visualization. With its extensive metrics and dimensions coverage, Improvado ensures that all relevant marketing data is available for analysis. Additionally, Improvado's platform is designed for large enterprises, handling vast data volumes and offering advanced customization options. By choosing Improvado, companies can centralize their marketing and sales data, resulting in more accurate and actionable insights.

Summary of connection AppsFlyer to Grafana

In summary, connecting AppsFlyer and Grafana through Improvado offers numerous benefits, including scalability, customization, and the ability to process large volumes of data. Improvado's platform centralizes marketing and sales data, ensuring that enterprises have the necessary insights to make informed decisions. Moreover, Improvado's high-quality customer support provides the necessary guidance to ensure a smooth integration process. To learn more about how Improvado can help your business, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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