Data sources
/
AppsFlyer

Connect AppsFlyer Data — Mobile Attribution Clarity

Mobile install data, in-app events, and cohort analytics flow directly to your warehouse. Track user acquisition costs across all channels.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect AppsFlyer integration

Improvado connects to AppsFlyer using secure API credentials and data locker access. The platform extracts install data, in-app events, cohort reports, and fraud protection metrics automatically. Data refreshes run hourly to capture mobile attribution changes in near real-time. Raw data and aggregated reports both sync based on your configuration.

AppsFlyer Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
AppsFlyer + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified mobile marketing analytics

Improvado's Marketing Common Data Model standardizes AppsFlyer attribution data with other mobile platforms like Adjust and Branch. Install sources, event names, and user journey stages align automatically across attribution providers. Your mobile data combines seamlessly with web analytics, advertising platforms, and CRM systems for complete customer journey analysis.

Use Cases

What users ask their AppsFlyer integration

Cross-channel
Combine AppsFlyer mobile installs with Facebook Ads spend to calculate true mobile acquisition cost
3 hrs → 10 min
Budget optimization
Merge mobile attribution data with web analytics for complete cross-device user journey mapping
6 hrs → 20 min
Executive reporting
Create unified mobile performance dashboards combining AppsFlyer with ad network data
Manual → auto
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What AppsFlyer data does Improvado extract?
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Improvado extracts install data, in-app events, cohort analytics, retargeting metrics, and fraud protection reports. Raw data exports and aggregated reports are both available. Custom event parameters and conversion values are included.
How quickly does AppsFlyer data appear in Improvado?
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AppsFlyer data typically refreshes every hour to capture mobile attribution updates. Install data appears within 1-2 hours of actual installs. Historical data backfills automatically when new apps or events are configured.
Can I combine AppsFlyer with other mobile attribution platforms?
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Yes, Improvado normalizes AppsFlyer data alongside Adjust, Branch, and other attribution platforms. Event names and attribution models align automatically for cross-platform mobile analysis without manual mapping.
Does Improvado support AppsFlyer raw data exports?
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Improvado connects to AppsFlyer's data locker for raw data exports and also extracts aggregated reports via APIs. You can choose the data granularity that matches your analysis needs and storage preferences.
Where can AppsFlyer data flow from Improvado?
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AppsFlyer data flows to Snowflake, BigQuery, Redshift, Azure, and other data warehouses. BI tools like Tableau, Power BI, and Looker receive the transformed mobile attribution data for visualization.
How does Improvado handle AppsFlyer data privacy requirements?
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Improvado processes AppsFlyer data according to your privacy configuration and regional requirements. The platform supports data masking, geographic filtering, and retention policies to maintain compliance with privacy regulations.