Connect Amazon Seller Central to Grafana to Streamline Marketing Analytics

Empower your marketing analytics with automated data connections using Improvado.

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What is Amazon Seller Central?

Amazon Seller Central is a comprehensive platform that allows enterprise companies to manage and grow their presence on the e-commerce giant's marketplace. It offers a variety of features, including listing creation, inventory management, order processing, and performance analytics. By leveraging Amazon Seller Central, large enterprises can access a vast customer base, streamline operations, and gain valuable insights to optimize their marketing strategies.

What is Grafana?

Grafana is an open-source data visualization and monitoring tool, designed for enterprises seeking to make data-driven decisions. It offers powerful features such as customizable dashboards, advanced analytics, and seamless integration with various data sources. Enterprises can use Grafana to track performance metrics, identify trends, and uncover insights that drive growth and efficiency.

Connecting Amazon Seller Central to Grafana

Connecting Amazon Seller Central to Grafana can be achieved through several methods:

  • Manually exporting data from Amazon Seller Central and importing it into Grafana as a CSV or JSON file. This process can be time-consuming and may require constant updates to ensure data accuracy.
  • Using a custom-built API integration, which can be expensive and labor-intensive to develop and maintain.
  • Utilizing a third-party data connector or plugin specifically designed for connecting Amazon Seller Central to Grafana. This option may require some technical expertise and may not cover all desired metrics and dimensions.
  • Choosing an advanced marketing analytics platform like Improvado to handle the complete data pipeline, from extraction and transformation to visualization. This method simplifies the process and ensures data accuracy and consistency.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Seller Central to Grafana with Improvado

Improvado stands out as the best solution for connecting Amazon Seller Central to Grafana for several reasons:

  • It automates the entire process, from extracting data from Amazon Seller Central to loading it into Grafana, saving time and minimizing manual work.
  • Improvado provides a comprehensive list of metrics and dimensions that can be automatically extracted from Amazon Seller Central, ensuring that all the necessary data is available for analysis and visualization.
  • The platform is built to handle large volumes of data, making it suitable for large enterprises with extensive marketing and sales data.
  • Improvado offers a high level of customization, allowing users to tailor the data integration to their specific needs and preferences.
  • With top-notch customer support and a dedicated team of experts, Improvado ensures a smooth and seamless integration process.

Summary of connection Amazon Seller Central to Grafana

In summary, connecting Amazon Seller Central and Grafana is essential for enterprises seeking to optimize their e-commerce operations and make data-driven decisions. While there are various methods to achieve this connection, using Improvado offers the most efficient and reliable solution. The platform's scalability, customization options, high-quality customer support, and ability to process large volumes of data make it the ideal choice for integrating Amazon Seller Central with Grafana. To learn more about how Improvado can help your enterprise centralize marketing and sales data, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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