Connect Amazon Seller Central to Tableau for Unbiased Marketing Insights

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What is Amazon Seller Central?

Amazon Seller Central is a platform that enables businesses to sell their products directly on Amazon. Large enterprises benefit from using Amazon Seller Central as it provides them with streamlined inventory management, enhanced customer reach, and various advertising options. By efficiently managing their Amazon account, businesses can boost their sales, gain valuable insights on customer behavior, and increase their overall revenue.

What is Tableau?

Tableau is a powerful data visualization and business intelligence tool that helps large enterprises quickly analyze and understand their data. With its user-friendly interface and robust analytical capabilities, Tableau enables decision-makers to make informed decisions based on real-time insights. By visualizing their data, businesses can identify trends, patterns, and opportunities that would otherwise remain hidden. Tableau's customizable dashboards and seamless integration with various data sources make it an indispensable tool for enterprise-level data analysis.

Connecting Amazon Seller Central to Tableau

There are several ways to connect Amazon Seller Central to Tableau:

  • Manually exporting Amazon Seller Central data as CSV files and importing them into Tableau. This method can be time-consuming and requires manual updates each time new data is available.
  • Utilizing custom-built APIs or third-party connectors to establish a connection between Amazon Seller Central and Tableau. While this can automate the data transfer process, it may require technical expertise and ongoing maintenance.
  • Using a data connector for Tableau Amazon Seller Central, like Improvado, to extract data from Amazon Seller Central and load it directly into Tableau. This method offers a scalable, reliable, and customizable solution for data integration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Seller Central to Tableau with Improvado

Improvado is the best solution to connect Amazon Seller Central to Tableau because it simplifies and automates the process of data extraction, transformation, and visualization. With Improvado, you can easily sync Amazon Seller Central data with Tableau, including metrics and dimensions like sales, orders, and customer demographics. Improvado's pre-built Amazon Seller Central Tableau connector eliminates the need for manual data management or custom API development. Moreover, Improvado supports multiple data sources, allowing you to centralize your marketing and sales data for more efficient analysis and reporting.

Summary of connection Amazon Seller Central to Tableau

In summary, connecting Amazon Seller Central and Tableau enables enterprises to gain valuable insights and make data-driven decisions to improve their business. Improvado offers a scalable, customizable, and reliable solution for integrating Amazon Seller Central data with Tableau. With Improvado, you can process large volumes of data, centralize marketing and sales data, and benefit from high-quality customer support. To learn more about how Improvado can help you integrate Amazon Seller Central with Tableau, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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