Connect Amazon Seller Central to Looker to Eliminate Human Error

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What is Amazon Seller Central?

Amazon Seller Central is a platform that allows businesses to sell their products directly through Amazon's marketplace. Large enterprises benefit from using Amazon Seller Central as it enables them to reach a wide consumer base, increase brand visibility, and access valuable sales and performance data. With comprehensive reporting and analytics tools, enterprises can make data-driven decisions to optimize their marketing strategies and maximize revenue.

What is Looker?

Looker is a powerful business intelligence (BI) and data visualization platform that helps large enterprises gain valuable insights from their data. Looker's easy-to-use interface allows users to create customizable reports and dashboards, providing a comprehensive view of their business performance. In addition, Looker's robust integration capabilities enable enterprises to connect and analyze data from multiple sources, making it an essential tool for data-driven decision-making.

Connecting Amazon Seller Central to Looker

Connecting Amazon Seller Central to Looker can be accomplished through several methods:

  • Utilize a pre-built data connector for Looker Amazon Seller Central, which automates the process of extracting and loading data between the two platforms.
  • Develop a custom integration using Amazon's API, which requires in-depth technical knowledge and expertise in working with both Amazon Seller Central and Looker platforms.
  • Use a third-party ETL (Extract, Transform, Load) tool to extract data from Amazon Seller Central and load it into Looker. This method may require additional configuration and setup to ensure data integrity and compatibility with Looker.
  • Consider using Improvado, a marketing analytics platform that simplifies the process of connecting Amazon Seller Central to Looker, ensuring a seamless and efficient data pipeline. Improvado's advanced data extraction and load capabilities provide a hassle-free solution to link the two platforms.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amazon Seller Central to Looker with Improvado

Improvado is the ideal solution for enterprises looking to connect Amazon Seller Central to Looker. With its powerful data extraction and transformation capabilities, Improvado automates the process of importing data from Amazon Seller Central to Looker, ensuring accurate and up-to-date information for analysis. Additionally, Improvado offers a comprehensive data dictionary that includes a detailed list of metrics and dimensions that can be automatically extracted from Amazon Seller Central, providing valuable insights into sales performance and marketing effectiveness. Enterprises can also leverage Improvado's customization options to tailor the data pipeline to their specific needs, ensuring a seamless integration with Looker.

Summary of connection Amazon Seller Central to Looker

In summary, connecting Amazon Seller Central to Looker enables enterprises to gain valuable insights into their sales and marketing performance. By using Improvado, businesses benefit from a scalable, customizable solution that simplifies the process of integrating Amazon Seller Central and Looker. With high-quality customer support, the ability to process large volumes of data, and the capability to centralize marketing and sales data, Improvado is the preferred choice for connecting these two platforms. To learn more about how Improvado can help your enterprise, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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