Data sources
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Amazon Seller Central

Amazon Seller Central Integration for E-commerce Analytics

Import sales data, inventory levels, and product performance metrics from Seller Central. Connect Amazon marketplace insights to your data warehouse for unified e-commerce reporting.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Amazon Seller Central automatically

Improvado integrates with Amazon Seller Central APIs to extract sales reports, inventory levels, advertising performance, and customer metrics. Our platform handles Amazon's complex authentication and pulls data from multiple report types simultaneously. Scheduled syncs ensure your data stays current without manual downloads. API throttling and error handling run automatically in the background.

Amazon Seller Central Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Amazon Seller Central + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified e-commerce data across all channels

Improvado's Marketing Common Data Model normalizes Amazon Seller Central data alongside Shopify, WooCommerce, and other sales channels. Product SKUs, order values, and customer segments align consistently across platforms. Compare Amazon performance against direct-to-consumer sales in unified reports. Analyze total inventory levels and sales velocity across all channels without manual data mapping.

Use Cases

What users ask their Amazon Seller Central integration

Cross-channel
Compare Amazon sales with Shopify and direct sales in unified revenue dashboards
5 hrs → 15 min
Budget optimization
Optimize Amazon advertising spend using combined sales and inventory data
Manual → auto
Executive reporting
Generate executive reports combining Amazon metrics with overall business KPIs
3 hrs → 12 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

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Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Amazon Seller Central reports does Improvado extract?
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Improvado extracts sales reports, inventory reports, advertising performance, customer metrics, and financial data from Amazon Seller Central. We support both summary and detailed transaction-level data with customizable date ranges.
How frequently can Amazon Seller Central data sync?
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Data syncs run daily or on custom schedules based on Amazon's data availability. Some reports like sales data update multiple times daily, while others like inventory reports refresh once per day.
Does Improvado support Amazon advertising data?
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Yes, Improvado extracts Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaign data from Seller Central. This includes impressions, clicks, spend, and conversion metrics at campaign and keyword levels.
Can I connect multiple Amazon Seller Central accounts?
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Improvado supports multiple Amazon Seller Central accounts and marketplaces within a single data pipeline. Data from different accounts is clearly separated and can be analyzed individually or in aggregate.
What destinations work with Amazon Seller Central integration?
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Improvado loads Amazon Seller Central data into BigQuery, Snowflake, Redshift, Azure Synapse, and connects directly to Tableau, Power BI, and Looker. Data arrives in structured tables optimized for e-commerce analysis.
How does Improvado handle Amazon API rate limits?
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Improvado automatically manages Amazon's API rate limits and request quotas to ensure reliable data extraction. Our platform queues requests intelligently and retries failed calls to maintain complete data delivery.