Connect Amazon Seller Central to MS Excel to Get Analysis-Ready Data

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What is Amazon Seller Central?

Amazon Seller Central is a web-based platform that enables businesses to sell products directly to customers on Amazon. Large enterprises benefit from using Amazon Seller Central as it provides access to a vast customer base, efficient logistics, and comprehensive sales analytics. Leveraging the platform allows businesses to optimize sales strategies and improve overall profitability.

What is MS Excel?

MS Excel is a powerful spreadsheet software used by enterprises for data organization, analysis, and visualization. It offers a range of features, including formulas, charts, and pivot tables, which allow businesses to make data-driven decisions. MS Excel is essential for organizations as it streamlines data management, improves collaboration, and enhances reporting capabilities.

Connecting Amazon Seller Central to MS Excel

There are several ways to connect Amazon Seller Central to MS Excel:

  • Manually export data from Amazon Seller Central and import it into MS Excel. This process can be time-consuming and prone to errors, especially when dealing with large amounts of data.
  • Use the Amazon Marketplace Web Service (MWS) API to access and retrieve data from Amazon Seller Central. This method requires programming knowledge and can be complex to set up and maintain.
  • Employ third-party tools and services that provide pre-built connectors between Amazon Seller Central and MS Excel. These solutions can simplify the process but may have limited functionality or customization options.
  • Utilize Improvado, an advanced marketing analytics platform, as a comprehensive solution to connect Amazon Seller Central to MS Excel. It offers a complete data pipeline, from data extraction to transformation, normalization, and visualization, making it the most efficient and reliable choice.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Amazon Seller Central to MS Excel with Improvado

Improvado is the best solution to connect Amazon Seller Central to MS Excel for several reasons:

  • It automates the data extraction process, eliminating the need for manual intervention and reducing the risk of errors.
  • Improvado supports a wide range of metrics and dimensions that can be automatically extracted from Amazon Seller Central, providing businesses with a comprehensive view of their sales performance.
  • Customizable and scalable, Improvado can adapt to the unique needs of large enterprises, enabling them to combine data from multiple sources and create bespoke dashboards and reports in MS Excel.
  • Offering high-quality customer support, Improvado ensures a seamless and stress-free experience for users, helping them make the most of their Amazon Seller Central and MS Excel integration.

Summary of connection Amazon Seller Central to MS Excel

In summary, connecting Amazon Seller Central and MS Excel enables businesses to better understand their sales performance and make data-driven decisions. Improvado offers a comprehensive solution for this integration, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data, enterprises can unlock valuable insights and optimize their strategies. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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