You can now create custom API connectors for any data source directly from the AI Agent chat interface. No separate forms, no coding — just describe what you need, and the AI Agent handles the rest.

How it works

1. Ask the AI Agent — open the AI Agent chat and say something like "Create a custom connector for [platform name]."
2. Fill in the details — provide the data source name, authentication credentials, and optionally a link to the vendor's API documentation and any specific requirements.
3. Let the AI build it — the Agent sets up an isolated sandbox, reads the API docs, generates the integration, tests it, and deploys it to your workspace. You'll see real-time progress in the chat.

Explore your data with Discovery API

Once the connector is live, you can explore available endpoints and run test queries right from the chat:

• "Show available data for my [platform] connection via Discovery API"
• "What endpoints are available in my custom integration?"
• "Run a test query to get data from [specific endpoint]"

The AI Agent automatically generates documentation for all discovered API endpoints.

Key benefits

• Chat-first experience — everything happens inside the AI Agent, no context switching.
• No technical requirements — create integrations without coding knowledge or API expertise.
• Rapid implementation — connect to new data sources in minutes, not days.
• Secure sandbox — all implementation runs in isolated environments with credential protection.

Check the documentation →

You can now choose which accounts to sync when setting up a data source connection. Instead of automatically pulling data from all accounts linked to your credentials, the new Account Selection step lets you pick only the accounts you need.

How it works

After authorization, you'll see two sync options:

• Sync All Accounts — automatically syncs all current and future accounts. New accounts added to the data source will be included without manual intervention.
• Select Specific Accounts — explicitly choose which accounts to sync using the account picker with search, bulk select/unselect, and a "Show selected only" toggle for easy review.

Managing accounts after setup

• View synced accounts in the Accounts tab on the connection page.
• Check your sync mode in the Settings tab under Account Sync Mode.
• To change your sync mode, use the Re-connect button in Settings — this won't affect existing extraction orders or data.

Note: When using "Select Specific Accounts," newly added accounts won't sync automatically — you'll need to add them manually via the Sync accounts button.

Check the documentation →

Take full control over which accounts get synced when connecting credentials. Previously, authorizing a connection automatically pulled in every account, including ones you didn't need, leading to cluttered workspaces, unwanted data, and potential privacy concerns. That's now a thing of the past.

Choose the sync mode that works for you:

• Sync all accounts — all current and future accounts are synced automatically
• Select specific accounts — only your chosen accounts are synced; new accounts added later are excluded by default

Check the documentation →

New API integrations 🧩

We have added several new data sources with the following report types:

BeMob

• Campaigns Entity
• Landings Entity
• Offers Entity
• Reports

Universal Ads

• Ad Report
• Adset Report
• Campaign Report
• Creatives Entity

API changes ⚙️

Google Ad Manager

We have upgraded our Google Ad Manager API to v202511.

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Google Ad Manager (by Advertiser)

We have upgraded our Google Ad Manager (by Advertiser) API to v202511.

Discontinued data sources ⛔

• ShareASale
• Moat

Redesigned File Path Configuration

We've redesigned how you configure filenames and folder paths for file destinations. The new interface includes a live preview of the generated path pattern, an interactive template builder with variables, and improved validation with clear visual feedback.

In-Context Field & Template Descriptions

Extraction templates and individual fields now display description tooltips directly in the setup wizard. When selecting a template or configuring dimensions and metrics, hover over the ℹ️ icon to view detailed descriptions without leaving the workflow.

Flat Data Extracts via AI Agent

You can now create extracts for Email, File Import, Managed SFTP, and Managed S3 integrations directly through the AI Agent. Simply upload a file or specify a remote path, and the Agent will configure the extraction automatically.

Build complex data models through conversation. Describe what you need in natural language, and the AI Agent handles exploration, schema design, joins, and validation automatically.

• Explore available tables and schemas
• Design and configure transformations
• Build and validate recipes end-to-end
• Get recommended next steps

Full control throughout—adjust via chat or edit in recipe configuration.

Also New

The AI Agent button in Transform Wizard now opens directly in Improvado Agent with the Recipe Skill initialized.

• The intro "Name recipe" item is no longer numbered; numbering now starts from the first transformation step.
• Navigation UI refreshed for improved clarity, including step states, delete icon behavior, and collapsed-mode consistency.
• Step deletion now prompts for confirmation before removal.
• Insert-step hover now uses a delayed reveal to reduce accidental clicks.
• Fixed an issue where recipe steps remained highlighted when a Load step was selected.

New API integrations 🧩

We have added several new data sources with the following report types:

Writesonic

• Performance Summary
• Websites Entity
• Topics Entity
• Performance Answers
• Content Citations
• Content Keywords
• Prompts Entity
• Performance Prompts
• Models Entity

HypeAuditor

• Instagram
• Snapchat
• Tiktok
• Twitch
• Twitter
• Youtube

Peec AI

• Prompts Entity
• Brands
• Brands Entity
• URLs
• Domains

API changes ⚙️

Criteo Retail Media

We have upgraded our Criteo Retail Media API to v2025-10.

For more information, see Criteo Retail Media API documentation.

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Criteo

We have upgraded our Criteo API to v2025-10.

For more information, see Criteo API documentation.

Customization with AI Agent

Customize dashboard appearance with whitelabeling, logos, color palettes, and light/dark mode—available in the editor or via AI Agent.

Generate full dashboards or make targeted changes using simple prompts—add branding, create visualizations, adjust formatting. Supports time-series trends, comparisons, and widgets like charts, tables, KPI scorecards, and funnels.

The AI Agent can also update formatting across multiple widgets at once and create reusable custom views:

Sharing

Flexible visibility controls: workspace-wide access, invite-only, or public links for external stakeholders.

Other Improvements

Now you can apply reusable custom metrics and fine-tune per-metric formatting (axis labels, tick marks, display settings).

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Take control of your workspace with the new Data Deletion feature. You can now delete data tables directly from the UI, making it easier than ever to clean up irrelevant objects and keep your environment organized.

When you delete a data table, all associated extract orders, load orders, and saved data are automatically deleted, where manual cleanup is not required.

AI Agent can now query data directly from your connected destinations—not just the Improvado ClickHouse database. This update includes:

• Write destination querying: AI Agent can access data in Google BigQuery, Snowflake, and MySQL.‍

• Broader data coverage: Ask questions and get answers based on data wherever it lives.

The naming convention setup has been redesigned as a streamlined wizard. Instead of navigating a complex interface, you can now create naming conventions quickly by following the guided steps from start to finish.

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You can now assign account owners from Settings to enable MDG Dashboard filtering. Once assigned, account managers can filter the dashboard to view only their accounts and associated rules, making it easier to focus on relevant violations and compliance metrics.

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We’ve improved the Flat Data experience to give you more control over how data is written and to make the setup flow clearer and more consistent across all Flat Data integrations. This update includes: 

• Write strategy: You can now define how new data is added for any Flat Data extracts using the new Write strategy setting - including overwrite and upsert-based options.
• Configurable key fields for Upsert strategies: When using Upsert, you can explicitly select which fields act as keys. These fields define record uniqueness and control whether rows are inserted or updated.
• Streamlined Flat Data UI: The setup flow has been simplified and unified across all Flat Data integrations.

New API integrations 🧩

We have added several new data sources with the following report types:

Freshdesk

• Products
• Tickets
• Time Entries
• Satisfaction Ratings
• Automation Rules
• Agents
• Conversations
• Roles
• Groups
• Contacts

LiveChat

• Rating Report
• Total Chats Report
• Greetings Conversion Report
• Agents Performance Report
• Accounts Report
• Response Time Report
• Queued Visitors Report
• First Response Time Report

Similarweb

• Keywords

Site Impact OMS

• Orders

Profound

• Citations Report
• Categories Entity
• Visibility Report
• Sentiment Report

Claravine

• Dataset Transactions Entity
• Dataset Definition Entity
• Transactions Data
• Datasets Entity

FreshSales

• Contacts
• Accounts
• Owners
• Deals

Google Play Store

• Reviews

CAKE Admin API and CAKE Affiliate API

• Campaign Summary
• Conversions
• Sub-Affiliate Summary

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We’ve taken a big step toward a more cohesive product by merging the Core Product and AI Agent UIs into a single, unified experience. As part of this update, we’ve introduced:

• One unified side menu across the entire platform (Core Product + AI Agent)
  
• Quick actions menu for fast access to creating any objects
  
• Whitelabel logo support in AI Agent
  

This update improves overall consistency and makes AI feel like a natural, integrated part of the platform - without changing existing user workflows.

AI now automatically creates dashboards, manages charts, and optimizes layouts. You retain full manual control to tweak, adjust, or refine results at any time.

Insert new steps anywhere in your recipes, including between existing steps, to extend logic with additional filters, joins, sources, and mappings.

New API integrations 🧩

We have added several new data sources with the following report types:

DoorDash Ads

• Ad Group Report
• Campaign Report
• Keyword Report
• Product Report
• Sponsored Products Ad Groups Entity
• Sponsored Products Campaigns Entity

Constant Contact

• Email Sends Report
• Email Opens Report
• Email Clicks Report
• Contacts Entity
• Campaigns Entity
• Campaign Activities Entity

Impact Agency and Impact Brand

• Reports
• Reports Entity

User Experience Updates

Automatic Pausing for Failed Load Orders

‍Load orders that repeatedly fail will now be automatically paused to prevent unproductive start–fail–retry loops and reduce unnecessary system load.

Learn more here.

Data Explorer Visibility Upgrade

The Data Explorer now shows whether automatic extraction is enabled for each table and displays data lineage for improved visibility into dependencies.

Learn more here.

The run history view now provides detailed records of extract and load order executions from the last 60 days, including statuses, timing, and performance insights.

You can now limit access to specific connections to protect sensitive data and take control over who can extract data from each connected source.

Data tables, connections, and destinations can now be grouped by their source or destination, making large sets of items easier to navigate and manage.

We’ve added more flexibility when connecting Azure Blob Storage as a destination. You can now authenticate using either a SAS Token or a Service Principal, depending on your organization’s security and access needs.

New API integrations 🧩

We have added 2 new data sources with the following report types:

Cvent

• Report Accounts report type
• Events report type

Unity Ads

• Acquisitions Report free-form report type
• Report Accounts report type