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Changelog

August 8, 2018

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August 14, 2018

Integration

August integration report #2

Now we have new metrics to FB Country dimension:

Received from Facebook:

  • Exploration-Pixel
  • Result-Pixel
  • Summary-Pixel
  • Congratulation-Pixel

Calculated:

  • Cost per Result
  • Cost per Summary
  • Cost per Congratulation

Also we have few custom FB and DCM metrics for our clients and a new better script to push campaign level data to S3

August 8, 2018

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August 14, 2018

New Feature

August features report #2

This week we were working on backend improvements, better health checks and enhanced monitoring to make our services better.

Also we have a new and better way to store and operate custom metrics.

August 1, 2018

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August 7, 2018

Integration

August integration report #1

Today we have a new Integration - Yext - with 11 dimensions (learn more)

Also we have added new metrics to "trueview_standard" DBM dimension for everyone and new Linkedin, Twitter and FB custom dimensions for specific clients.

August 1, 2018

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August 7, 2018

New Feature

August features report #1

Our Frontend team setted up a new external (CSV/GDocs/XLS) import provider and improved API methods to add/remove widgets from report tab.

Backend improvements allowed us to use fixed metric types querying in Define metrics processes and ad a default date range to tab info.

July 25, 2018

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July 31, 2018

Integration

July integration report #4

This week our integration team, improved Sizmek MDX Integration and increased DoubleClick Bid Manager API quota. 

Also we have few new custom integrations for our client and a new  LinkedIn breakdown.

July 25, 2018

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July 31, 2018

New Feature

July features report #4

Our Frontend team setted up a new Tabs option "Week starts on" to fit the traditions of different countries. Now user can decide when the week begins, e.g. is it Sunday or Monday.

Also, at the backend we were working on the improved testing and monitoring system.

And we rebuilded Adwords API to work with the new version (v201806) due to the current version deprecation. 

July 18, 2018

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July 24, 2018

Integration

July integration report #3

This week our integration team added a new dimension - placement/roadblocked for DCM with following metrics:

  • impressions
  • conversions 
  • clicks

Also we have started API version upgrade for Adwords from ver. 201710 to 201806.

July 18, 2018

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July 24, 2018

New Feature

July features report #3

Now we have finished further report templates improvement.

You can use edit data sources menu in templates tab, copy products and binding to report, use define metrics tab with

  • metrics assignment
  • formulas, aggregation formulas
  • columns settings

July 26, 2018

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Product changed

Facebook x Improvado Product Update

We are informing you about a change

Please be advised that Facebook has made a change to their metrics. They will be dropping the following metrics as of today, July 26th:

  • actions:mention
  • action_values:app_custom_event
  • cost_per_action_type:mention
  • actions:tab_view
  • cost_per_action_type:tab_view
  • canvas_avg_view_percentage_per_component:canvas_view
  • call_to_action_clicks
  • cost_per_total_action
  • relevance_score:negative_feedback
  • relevance_score:positive_feedback
  • social_reach
  • social_impressions
  • social_clicks
  • unique_social_clicks
  • today_spend
  • total_actions
  • total_unique_actions

Improvado will no longer have access to the metrics above. However, historical data will continue to be available. 

July 11, 2018

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July 17, 2018

Integration

July integration report #2

This week we were mostly health-checking and improving our existing integrations: Kenshoo, Taboola, Facebook, ViHub, etc.

July 11, 2018

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July 17, 2018

New Feature

July features report #2

This week we improved our algorithms for Google Spreadsheet creation. For example, now we can use Product name instead of Provider name for loading Spreadsheet.

Our reports tab now have new "exclude today" option for the time period - one more option to make time settings agiler and morecustomizable for client's needs.

July 4, 2018

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July 10, 2018

Integration

July integration report #1

This week we have set up new Facebook and Google Analytics dimensions: 

Facebook User_device dimension goes with following Metrics:

  • FB client cost
  • FB Impressions
  • FB Link Clicks
  • Mobile App Content View
  • Mobile App Credit Spent
  • Mobile App Completed Registation
  • Mobile App Achievements Unlocked
  • Mobile App Added Payment Info
  • Mobile App Purchased

New GA dimension actions_by_source Metrics:

  • ga:totalevents
  • ga:users
  • ga:sessions

GA dimension transactions_by_source Metrics:

  • ga:sessions
  • ga:users
  • ga:transactions
  • ga:transactionrevenue

July 4, 2018

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July 10, 2018

New Feature

July features report #1

This week gave us two important updates:

First of all, we made the monitoring of report sharing process more user-friendly:

Now you can see which reports were shared with other users and how: we have a new column "Shared by" in the report list.

Also, on the Your Team page, you have a list of reports shared and users who have access to them. Learn more.

Secondly, we improved our template functionality. Now you can add data sources to your templates. 

This data wouldn't be updated, but you will be able to map metrics and set up formulas in the template before creating actual reports.

June 26, 2018

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July 3, 2018

Integration

June integration report #5

This week we have set up few custom Marketo, Zendex and P2 integrations for our clients. 

Also, we have a new Google Analytics dimension Page Titles with following metrics:

  • Page Views
  • Time On Page
  • Exits
  • Sessions
  • Unique Pageviews
  • Bounces
  • Entrances

June 26, 2018

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July 3, 2018

New Feature

June features report #5

From this week we can setup multiple time periods in Chart widgets.

To activate this option:

  • Go to choose date range menu
  • Select custom time range option
  • Click a plus sign to add one more period

You still canгyse this charts with any time grouping like week, month, etc.

June 19, 2018

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June 25, 2018

Integration

June integration report #4

And this week we have a whole new Integration - with MailChimp. It includes Campaign and Lists dimensions with following metrics:

1) Campaign:

  • Sent
  • Abuse Reports
  • Clicks
  • Soft Bounces
  • Hard Bounces
  • Syntax Errors Bounces
  • Unique Clicks
  • Unique Subscriber Clicks
  • Forwards
  • Forwards Opens
  • Opens
  • Unique Opens
  • Unsubscribed

2) Lists:

  • Rating
  • Members
  • Unsubscribed
  • Cleaned
  • Campaigns
  • Members Since Send
  • Unsubscribe Since Send
  • Cleaned Since Send
  • Open Rate
  • Click Rate
  • Avg Sub Rate
  • Avg Unsub Rate
  • Target Sub Rate

June 19, 2018

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June 25, 2018

New Feature

June features report #4

New week, new enhancements on our widgets. Now PDF reports will include date range, grouping mode and filters settings from the original tabs.

"Your Team" tab will show not only team members, but also External users (who wave access for view report shared by mail)

Also, we have a number of API improvements for order priority optimization.

June 12, 2018

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June 18, 2018

Integration

June integration report #3

This week we added new dimensions for Google Analytics, and AppsFlyer:

  • For Google Analytics - event_campaign dimension 
  • For AppsFlyer - Installs Report dimension 

And there are new Facebook Pages metrics:

  • published post
  • page_impressions_organic_unique
  • page_impressions_unique
  • page_impressions_paid_unique
  • page_impressions_viral_unique
  • page_engaged_users

Also we had a number of new researches to avoid any possible data discrepancy or downloading issues.

June 12, 2018

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June 18, 2018

New Feature

June features report #3

We added new groups period for reporting and improved columns width recalculation in transpose mode.

We added new functions on our administration pannel, so it will be easier for our support team to help you with Custom widgets.

At the backend we added enhanced Roles and Permissions capability for backend API and we also improved CSV import for pinterest data.

June 6, 2018

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June 11, 2018

Integration

June integration report #2

This week was concentrated on client-specific integrations: we added few new Facebook and Instagram dimensions and breakdowns for our clients.

Also, we improved our S3 import dunctions.

June 6, 2018

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June 11, 2018

New Feature

June features report #2

We added some new dialogs and error messages to our reporting platform to stay sure that sysytem better explane itself to user.

Also we created new Auto height function for half size widgets to make this ones look better for you and your clients.

At the backend, we implemented a new set of test automation tools which allows us to enhance testing quality for our future features.

May 29, 2018

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June 5, 2018

Integration

June integration report #1

We continued our DBM integration improvement by adding four more new metrics for DBM on campaign level:

  • METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES - The number of times a video has been played to 25% of its entire length.
  • METRIC_RICH_MEDIA_VIDEO_MIDPOINTS - The number of times a video has been played to 50% of its entire length.
  • METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES The number of times a video has been played to 75% of its entire length.
  • METRIC_COOKIE_REACH_IMPRESSION_REACH The number of user cookies reached.

Also we improved our S3 integrations for those clients who prefer to keep data on S3.

May 30, 2018

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June 5, 2018

New Feature

June features report #1

We added new features to our reporting platform to allow Stat summary widget for dimension level data. 

And from now you can select a report tab for PDF export. 

Also, we have minor UI improvements to show username and email notifications. It will be useful for people, who work with several accounts simultaneously. 

At the backend, we implemented few database improvements to make it even more reliable.

May 23, 2018

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May 29, 2018

Integration

May integration report #4

This week we were improving our existing integrations. 

We added few more Google Analytics dimensions and also new LinkedIn metrics for 25/50/75/100% video views. 

Again, we provided a few more custom, client-specific Facebook dimensions for our partners and clients reports. 

May 23, 2018

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May 29, 2018

New Feature

May features report #4

This week we improved our PDF export, now you can choose a report tab to save as PDF. Sorting in reports tableы also has been changed slightly. 

There are some improvements in our UI, rephrasing widget creation dialog and updating integrations icons. 

At the backend, we improved our APIs to enhance widgets performance and changed data formats for dimensional data.

May 15, 2018

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May 22, 2018

Integration

May integration report #3

This week we were improving our existing integrations. 

We are always saying, that we can provide custom, client-specific products, and this week we were adding a lot of new custom Facebook and Adwords dimensions for our partners and clients reports (including dimensions with dynamic metrics). 

At the same time, we improved Adwords Campaign list update mechanism.

May 15, 2018

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May 22, 2018

New Feature

May features report #3

This week gave us a lot of changes and improvements in different areas. 

We changed our Table widgets to avoid duplicating functions: Campaign Comparison Table was renamed and combined with the Campaign Table widget. 

All widget functions work as before. No other functionality change was being made at this time. You don't need to recreate widgets or do anything else to make use of the new widget changes. 

We improved our Binding Info menu - now it allows you to choose an account when adding new bindings. Enhanced Binding Info window also shows which account is used for each binding. 

We added the possibility to show comparison column for any numeric metrics in dimensions widgets, changed sorting and columns order in Data Tables, new filters in Chart WIdget, edited some menu texts and even added a new currency symbol (for British Pound)! 

At the backend we improved our APIs, which supports this functions and improved encription to protect our data better.

May 8, 2018

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May 15, 2018

Integration

May integration report #2

We were working to make our existing integrations better.

We improved our DCM Creatives tables and added Campaign's fields for Creatives report type of LinkedIn Ads.

Also, now we can pull in Roll Samples metric from Kenshoo and get a step closer to the ideal depiction of a FB "Reach" metric functionality (Facebook itself sometimes tend to show this data in a very specific way).

May 8, 2018

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May 15, 2018

New Feature

May features report #2

We made enhancements to our data visualization solution. We added:

  1. Metrics value visible in edit columns;
  2. Possibility to rename the product.

Also, we improved filters type in the URL field.

At the backend, we added an API for manual google spreadsheet updating.

May 1, 2018

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May 7, 2018

Integration

May integration report #1

We were working on improving our existing integrations. We added new filters to GA campaign level - Page and Previous Page- and a new Device_keyword dimension for Adwords:

New Metrics:

  1. spend
  2. cpc
  3. imps
  4. ctr
  5. cpm
  6. clicks
  7. purchases
  8. conversions
  9. conversion rate
  10. cpa
  11. avg. position
  12. views (youtube)
  13. view rate (youtube)
  14. cpv (youtube)

New Breakdowns:

  1. keyword
  2. adGroup name
  3. adGroup id
  4. adNetwork1
  5. campaign name
  6. campaign id
  7. device (desktop, mobile, tablet)

May 1, 2018

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May 7, 2018

New Feature

May features report #1

We made enhancements to our data visualization solution. We added:

  1. Duration format to Stats summary widget
  2. Clone widget function
  3. Input control in Custom query widget
  4. New columns format (URL) to show clickable icon and text link in dimension widgets

Also, we changed filters window for the Instagram data source.

At the backend we improved loaderdatabase monitoring.

April 23, 2018

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April 27, 2018

Integration

April integration report #4

We were working on adding new integrations this week, so now we can integrate your Adition data.

At the same time we keep improving our existing integrations, adding new dimensions and metrics. Now we have five more Google Analytics dimensions for our clients: 

  • ‍ga:userAgeBracket 
  • ga:userGender 
  • ga:interestAffinityCategory 
  • ga:interestInMarketCategory 
  • ga:region

Also we added Geo dimension to Adwords, and improved Facebook Geo dimension usage.

April 20, 2018

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April 27, 2018

New Feature

April features report #4

We made enhacements to our data visualization solution:

  1. Added filterable "campaign name" variable for data visualization
  2. Improved user experience for entering credentials to each data source
  3. Updated Date format in the 'Custom Monthly Comparison by Device' tables
  4. Enhanced algorithm of summary calculations in the dimension totals
  5. Refactored the Define Metrics window to make metrics binding and saving options more clear and user-friendly.

Continued health checks and upgrades on our backend and infrastructure to ensure the best reliability in all circumstances.

April 16, 2018

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April 20, 2018

Integration

April integration report #3

On this week we were working on improving our existing integrations.

We added new Facebook metrics - Event Responses metric at Campaign level and Facebook Attribution at Ad level. 

DCM Post-click Revenue and Post-view Revenue  are accessible now as lineitem

We are always looking for new integrations and this week we were researching Adition integration possibilies.

April 16, 2018

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April 20, 2018

New Feature

April features report #3

We have new features on our reporting platform this week:

  • We continued our dimension widgets improvement, now we added Group period options. 
  • Dimensional data on date ranges (monthly, weekly etc) option is available now for some our clients. 
  • With all that dimension loader optimisation we did last week dimension widgets and spreadsheets loads faster.
  • Also, we added alert message for "Paused" reports, so this report status will cause less confusion now.

On the backend we provided health checks for our whitelabels database and a number of optimisation tweaks.

April 16, 2018

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New Feature

Feature in details: Grouping Mode in Dimension Widgets

We added grouping mode to dimension widgets. It works the same as in campaign table: user switches filter/grouping option on the top right corner of the widget creation menu and then set up filters which will define the rules for including data sources into a group.

Also, we added new type of filters for text fields: "any from thelist" which will help to filter by list of campaign names or data providers.

April 16, 2018

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New Feature

Feature in details: New Report Date Range Rules

Now we are saving dates range and its name in report tabs. Date range will be recalculated when user open a report and it works the same way for all types of range except custom one.

If user wants to set one date range one time and save fixed dates instead of recalculating each time, they can click "today" and then "custom" for use auto calculation one time.

April 16, 2018

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New Feature

Feature in details: Adding More Info in Help Section - Integrations and Metrics

We are constantly updating not only our product, but also the ways how you could learn more about it. There is already a lot of information in our Help Centre and Integration list, but we are adding more.

Now you can see a list of dimensions and metrics available for any integration we have implemented. Dimensions are displayed as tiles on the right side of integration page.

You can open the list of metrics included in the corresponding dimension by clicking on a tile with dimension name.

We need to mention also that only implemented integrations have this option, we aren't ready to describe every integration in "Coming soon" section to avoid misleading our clients.

April 9, 2018

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April 13, 2018

Integration

April integration report #2

At this week we were working on improving our existing integrations.

We added new Metrics for Adwords on Adset level. 

Also we added Facebook Ad_preview dimension (some clients were asking us about) and also created a new table to show this dimension.

We are always looking for new integrations

April 9, 2018

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April 13, 2018

New Feature

April features report #2

We have new features on our reporting platform this week:

On the front end we added Grouping mode in dimension widgets (a week ago we implemented grouping on campaign level widgets). And there are new rules for the report date range and new Custom Query filter options.

On the backend we were improving our monitoring system to provide faster and more reliable bugtracking to fix any possible issues even faster.

Also, there is always a lot of research work to make our product better in future. This week, we were looking for possible ways to export joined Facebook ap_preview and ad dimensions

April 6, 2018

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New Feature

Feature in details: Stacked Bar Chart

Chart widget was modified, so now you can split bar by product.

In all other cases this widget acts the same way it did before an update.

We added a specific option in the configuration menu for using our new possibility. You can open this tab by clicking on the config item next to the metrics selected on the left side of your widget customisation menu. There is a choice between total column and stacked one. You can choose this option for each column separately:

April 2, 2018

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April 6, 2018

Integration

April integration report #1

New week, new integrations, dimensions and metrics:

We added a new breakdown field for GA Pages;

And also there are new metrics in Google Analytics UTM dimension:

  • SessionDuration
  • Pageviews

We are always looking for new integrations. For this week we were researching DialogTech Integration possibilities. 

April 2, 2018

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April 6, 2018

New Feature

April features report #1

We have two new features on our reporting platform this week:

  • ‍Added: Stacked Bar and Line Chart visualization in our Chart widget
  • Added: Grouping by product

Also, there was a lot of research work to make our product better in future. We researched:

  • "Add removed campaigns" checkbox to Facebook. Our clients asked us about implementing this feature to our product and we are learning more about it.
  • Triggers execution in a closed spreadsheet for those clients, who prefer using spreadsheets instead of reporting platform visualisation tools.

March 30, 2018

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New Feature

Feature in details: Attribution window Facebook

We added a step for setting an attribution window for Facebook as a last step when you are adding new binding. The Add Data Source dialog will now look like this:

This menu opens when you add Facebook binding, so you have no possibility to change these settings for existing data sets, which were already added. You can create new binding with new attribution settings instead.

Also, we added an option for you to see the attribution window in Binding Information section of the Select Data Sets dialog.

March 26, 2018

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March 30, 2018

Integration

March integration report #3

New week, new integrations, dimensions and metrics:

We added new campaign dimensions for Taboola;

And also there are new Amazon research metrics:

  • order
  • sales

Facebook? We have new Facebook metrics too:

  • Landing page views
  • Unique Landing Page Views
  • 3 second video view

We added new dimension field "A Dept" for Kenshoo values like:

  • WePrint Brand
  • Unassigned
  • WePrint Roll - Brand
  • WePrint Roll - Nonbrand

And there are some more additional metrics forDCM:

  • DCM Post-Click Revenue
  • DCM Post-View Revenue

Finally, to get both TrueView Ad and YoutubeAdVideo in the same report, we added TrueView Ads dimension for DBM.

March 26, 2018

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March 30, 2018

New Feature

March features report #3

We have a few new features on our reporting platform:

  • Added: comparison view to campaign table
  • Added: settings for change decimal place for column into Stats widget
  • Added: show widgets type in widget edit mode
  • Added: Facebook attribution window settings

For those users, who prefer spreadsheets to our UI we implemented dynamic metric types support.

There are also some small interface tweaks and detail polishing, like adding new currency symbol for Swedish Krona or editing few integration logos.

God is in the detail

March 19, 2018

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March 23, 2018

Integration

March integration report #2

During the past week we added new integration for our clients:

  • New integration: Intercom
  • New integration: RevContent

We added new metrics for DCM dimensions

And we also added "Add Account Completely" option for Twitter integration

March 19, 2018

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March 23, 2018

New Feature

March features report #2

We have some new features on our reporting platform:

  • New text columns for Facebook ads report
  • ‍"Add Account Completely" option for Twitter
  • New integration stripe
  • Restore settings for widgets
  • Clone tab function

Now we can clone tab with all widgets. User can change the tab name after cloning.

There are also updates in the way how we operate our data:

  • Custom functions in a Spreadsheet script to pull dimensional data
  • Matrix function for selecting any data backend API endpoint
  • Server for Simple Interface For DSAS
  • Speed spreadsheets loading
  • Metrics name isolation for SQL request

March 11, 2018

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March 17, 2018

Integration

March integration report #1

During the past week we added new integration for our clients:

  • Added Moat Integration 

We added a lot of new DBM metrics:

  • ‍on the "dbm_creatives" dimension level
  • on the "line item" dimension level
  • on the "device_os" dimension level

And we also added new Appsflyer metrics at the campaign level

March 11, 2018

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March 17, 2018

New Feature

March features report #1

We have new features on our reporting platform:

  • New filter type  ("Text contains any from list" or "Text is exactly one from list") for reporting platform
  • Added Comparison Table widget (in testing)

There are also updates in the way how we operate our data. We added:

  • Dynamic metrics support for dimensional level
  • Data upload from S3 buckets to our database
  • Spreadsheet support to reports loader

Pricing

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