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Year/Month
Monthly update

November 2025

November 2025

November 30, 2025

New API integrations 🧩

We have added several new data sources with the following report types:

DoorDash Ads

  • Ad Group Report
  • Campaign Report
  • Keyword Report
  • Product Report
  • Sponsored Products Ad Groups Entity
  • Sponsored Products Campaigns Entity

Constant Contact

Impact Agency and Impact Brand

User Experience Updates

Automatic Pausing for Failed Load Orders

Load orders that repeatedly fail will now be automatically paused to prevent unproductive start–fail–retry loops and reduce unnecessary system load.

Learn more here.

Data Explorer Visibility Upgrade

The Data Explorer now shows whether automatic extraction is enabled for each table and displays data lineage for improved visibility into dependencies.

Learn more here.

Data Extraction
Data Load

Extract & Load Run History

Extract & Load Run History

November 26, 2025

The run history view now provides detailed records of extract and load order executions from the last 60 days, including statuses, timing, and performance insights.

Data Extraction

Private connections

Private connections

November 20, 2025

You can now limit access to specific connections to protect sensitive data and take control over who can extract data from each connected source.

Data Extraction
Data Load

Grouping by Data Source or Destination

Grouping by Data Source or Destination

November 17, 2025

Data tables, connections, and destinations can now be grouped by their source or destination, making large sets of items easier to navigate and manage.

We’ve added more flexibility when connecting Azure Blob Storage as a destination. You can now authenticate using either a SAS Token or a Service Principal, depending on your organization’s security and access needs.

Monthly update

October 2025

October 2025

October 31, 2025

New API integrations 🧩

We have added 2 new data sources with the following report types:

Cvent

  • Report Accounts report type
  • Events report type

Unity Ads

  • Acquisitions Report free-form report type
  • Report Accounts report type
Data Transformation

Custom Recipe Template

Custom Recipe Template

October 10, 2025

Custom Recipe Templates make it easy to turn any existing custom recipe into a reusable template. This allows teams to standardize workflows, maintain consistency, and deploy tested setups across multiple workspaces with a single click.

Data Transformation
Data Extraction

Automated Recipes

Automated Recipes

October 10, 2025

Automated Recipes introduce a new way to build and manage data workflows that configure themselves.

Unlike standard recipes, Automated Recipes automatically handle extract setup, data source connections, and dependencies - allowing you to create complete, production-ready workflows in just a few steps. Once created, your recipe automatically extracts and transforms data according to your configuration - keeping your workflows up-to-date without ongoing maintenance.

This update entirely removes manual configuration, making rule creation faster and accessible to anyone who understands the business, not just analysts.
Major improvements include:

  • Faster setup: Rule creation now takes seconds instead of several minutes of manual configuration.
  • Higher-quality rules: AI automatically selects the correct tables and metrics, reducing human error and misconfigured logic.
  • Real-time visibility: New rules appear on the Governance Dashboard within minutes, with live previews and up-to-date results.

Marketing Data Governance

CSV Import for Naming Data

CSV Import for Naming Data

October 2, 2025

The new Import Data via CSV feature allows you to update large volumes of naming data — such as IDs, assets, creatives, or other taxonomy elements — in bulk, directly from a CSV file. This makes it easier to maintain and refresh existing taxonomy data without manual editing.

Monthly update

September 2025

September 2025

September 30, 2025

New API integrations 🧩

We have added 3 new data sources with the following report types:

Adobe Customer Journey Analytics

Chargebee

Five9

AudioGo

API changes ⚙️

Meta

We have upgraded our Meta API to v23.

This change affects the following data sources:

  • Facebook Ads
  • Facebook Business
  • Facebook Pages
  • Facebook Threads
  • Instagram Hashtag
  • Instagram Organic
  • Instagram Webhooks

For more information, see Meta API documentation.

AI Agent
Data Extraction
Data Load

Extract & Load functionality in AI Agent

Extract & Load functionality in AI Agent

September 22, 2025

The AI Agent can now fully automate extract and load workflows. It identifies data sources and templates, estimates volumes, and schedules extractions and loading automatically. Complex data workflows are now faster, easier, and fully managed within the platform.

Data Extraction
Flat Data Ingestion

Custom query for SQL Flat Data integrations

Custom query for SQL Flat Data integrations

September 11, 2025

Now, instead of pulling entire tables, you can write your custom SQL query directly in the flat data extraction flow. This gives you more control to pre-filter or group your data before extraction, speeding up the process and reducing unnecessary load. Simply select Enter SQL query option, write your custom SQL query, validate it, and you’re ready to go.

Note: This feature is currently available only for Snowflake and Google BigQuery flat data ingestions.

AI Agent

Send Emails Tool

Send Emails Tool

September 5, 2025

Send emails directly from the AI Agent to quickly share discovered insights, reports, or updates — all without switching tools.

AI Agent

Agent Usage & Credits

Agent Usage & Credits

September 5, 2025

The Usage page now provides a clearer view of how credits are used. Each tool call and action is detailed, with examples showing typical usage patterns.

AI Agent

Scheduled Chats

Scheduled Chats

September 5, 2025

The Agent will re-run the query on live data and email you the results at the frequency you define. This transforms one-off analyses into automated reporting flows — no need to repeat requests manually.

Monthly update

August 2025

August 2025

August 31, 2025

New API integrations 🧩

We have added 4 new data sources with the following report types:

Propeller Ads

Scaleo

PowerReviews

Coinzilla

API changes ⚙️

Google Ads

We have upgraded our Google Ads API to v21.

For more information, see Google Ads API documentation.

Data Transformation
AI Agent

Native Dashboards

Native Dashboards

August 13, 2025

We’re excited to announce Native Dashboards, a powerful new way to create and share dashboards — in real time, simply by asking.

With AI Dashboards, you can:

  • Create dashboards instantly: Just describe what you need in plain English, and the system builds it live using your data.
  • Edit with natural language: Update dashboards on the fly — no rebuilding or manual setup.
  • Share securely with anyone: Generate a link and share dashboards externally, even with users outside Improvado.
  • Customize everything: From metrics and filters to layout, branding, and styling — every detail is in your control.

Native Dashboards adapt to your data, your business logic, and your workflow. You’ll go from raw data to interactive insights in minutes — without writing a single query.

Data Transformation

Recipe Versions update!

Recipe Versions update!

August 6, 2025

Now every recipe change is saved automatically. View History to see past versions, compare edits, or restore a previous state—without affecting load config.

Monthly update

July 2025

July 2025

July 31, 2025

New API integrations 🧩

We have added 3 new data sources with the following report types:

Nightwatch

Yahoo Japan

CreatorIQ

New Report Types 📊

The following report types are available starting this month:

Adform

  • Stats free-form report type

Bing Ads (Microsoft Advertising)

Criteo

Facebook Threads

Google Ads

LinkedIn Ads

Salesforce

Shopify GraphQL

TikTok Ads

Data Extraction
Flat Data Ingestion

New flat data source: Google BigQuery

New flat data source: Google BigQuery

July 21, 2025

🚀 Google BigQuery is now available in Improvado as a flat data source!

Key Features:

  • Direct connection to your Google BigQuery project with seamless OAuth authorization.
  • Import tables effortlessly into Improvado Storage with full control over field selection, data types, and scheduling.
  • Flexible configuration for historical syncs, date formats, and skip rules to refine your data extraction.

Extraction orders from invalid connections will now automatically transfer to matching active accounts—keeping your data flowing without manual fixes. You can enable or disable this feature in your Organization Settings.

Smoother workflows, less hassle. 🚀

User Settings

Settings tab updates

Settings tab updates

July 15, 2025

We’ve made two improvements in Settings tab to streamline your experience:

1️⃣ Settings tab split

The Settings tab is now divided into Organization Settings (for workspace-wide configurations) and Profile Settings (for personal preferences). Clearer navigation, fewer clicks!

2️⃣ Data Delivery ETA in UI

Customers can now set their Data Delivery Time & Timezone directly in Organization Settings — no CSM ticket required!

Note: Only owners can edit, others can view only. This helps power accurate delay monitoring in the Dataflow Dashboard.

Data Extraction

Pre-filter Extraction

Pre-filter Extraction

July 10, 2025

We’re introducing Pre-filter Extraction, a new option designed for advanced users who want more control over their data extraction. This feature allows you to apply filters before extraction begins, helping you limit the data pulled to only what’s necessary. It’s particularly helpful for data sources with strict limits.

Availability:

  • Pre-filters are available only for Custom (wide) configurations.
  • Currently available for GA4, CM360 (by Advertiser) (with more data sources to come!).

🛠️ This is an early version, available as an optional setting for advanced users. We're planning to add AI Agent support in the future, so you won’t need to write filters manually.

Monthly update

June 2025

June 2025

June 30, 2025

New API integrations 🧩

We have added a new data source with the following report type:

Amplitude

New Report Types 📊

The following report types are available starting this month:

Adobe Workfront

HubSpot

Innovid

Klaviyo

LinkedIn Ads

Oracle NetSuite

Pinterest Ads

Roundel

Snapchat Ads

Walmart Connect