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Changelog

August 28, 2019

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September 3, 2019

Integration

September integration report #1

Hi! September begins. Leaves are falling down, students go to school...

We have a new API integration - Simpli.fi and a long list of new coming soon integrations in our pipeline.

Anyway, don't hesitate to visit our integration page or contact us for more info.

August 1, 2019

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August 28, 2019

Integration

August integration report

Hi! We have a new integration type now - API integration via webhooks. A webhook (also called a web callback or HTTP push API) is a way for an app to provide other applications with real-time information. Our first integration of this type - Instagram Stories and Mentions API for Business Instagram Accounts.

We have also a more "classic" API-integration - Mendrill, and literally two dozens of custom small integrations for our clients.

Anyway, don't hesitate to visit our integration page or contact us for more info.

August 1, 2019

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August 31, 2019

New Feature

August features report

Hi! We designed a new component to simplify and make more transparent processes of Data Storage setup or request. You can see it in your reporting platform - on a Destinations page. It works similar to Visualization tab we that had before (and it ain't going anywhere!) - just click an icon and follow the instructions inside)

One more detail to our reporting platform - our support now can add your logo to your reports (including exported, shared with clients by email, etc.)

Also, now we have better email notifications for clients when we see something wrong with their credentials (e.g. password has changed or access token expired). This will help us to provide you more information about your data making sure, that outdated credentials wouldn't cause any troubles anymore.

July 23, 2019

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July 30, 2019

New Feature

July features report #1

Hi! It was a long process, but finally, we improved our UI components for Data Sources connection and managing Connection settings to simplify and make more transparent processes that define which data you would load and see in your reports. In new menus, you can see all connected accounts for each Data Source, manage them and fix small issues (e.g. it will be very simple to add new credentials, when you change your login or password on the data platform itself. Fell free to visit pages linked above for more details.


Also, we want to notify you that Facebook has API changes. Again. This time it is mostly about API rate limits. Read more to know how to live with this, or just let Improvado to deal with it (in fact, we are prepared already).

July 17, 2019

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July 30, 2019

Integration

July integration report #2

Hi! Two new integrations on board: API integration with a new data source and a whole new data storage!

We created SemRush integration for your online visibility and marketing analytics reports. It will be available by request for a while, so please, contact our support team, if you want to connect it.

And now you can push Improvado data to your Snowflake storage if you have one.

Anyway, don't hesitate to visit our integration page or contact us for more info.

July 1, 2019

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July 16, 2019

Integration

July integration report #1

It's a new week and our team comes with two new API integrations and a whole new data storage!

CallRail API Integration allows you to operate data from this intuitive and powerful call analytics tool in Improvado ecosystem and map it with dozens of other platforms.
AdForm API Integration is a bit tricky for now - they have limits on their side, so our team will check everything after connection to make sure that data flows.

About new storage: now Improvado can send your data into your Microsoft Azure SQL Database if you have one. This integration supports all type of improvado data tables.

Anyway, don't hesitate to visit our integration page or contact us for more info.

June 19, 2019

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June 25, 2019

Integration

June integration report #3

It's a new week and our team comes with new API integration. Yandex Market is a leading Russian e-commerce service with ~20 million people using it every month.

We had some custom connections with Yandex.Market before, but now it is a full-scale API integration with several report types.

June 12, 2019

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June 18, 2019

Integration

June integration report #2

It's a new week and our team comes with new API integrations.

We have integrated Adobe Analytics API 2.0 - and even created a special Connection instruction for it, because to setup  Adobe Analytics 2.0 you need to perform a lot of actions on their side.

Another new integration (totally new) - is a Pepperjam integration. With it you can add following Pepperjam metrics (aggregated by publisher_id) to your improvado reports:

  • Impressions
  • Clicks
  • Sales
  • Leads
  • Revenue
  • Commision

And also we have few custom integrations for our clients as always.

June 1, 2019

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June 11, 2019

Integration

June integration report #1

New weeks, new integrations. Now we have Youtube Organic API integration that supports five report types at start:

  • Channels all videos daily
  • Top videos (200 most-watched per channel)
  • Age and gender
  • Country
  • Traffic Source daily

Hope, it will be useful for your SMM and working with user-generated unpaid content on YouTube.

Also, we have added new reports and metrics for Facebook, Twitter Organic, Google Analytics, and Google Ads.
Oh... And literally dozens of client-specific things that we can't talk about.


May 22, 2019

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May 28, 2019

Integration

May integration report #2

Hi! That "long period of adding custom, client-specific integrations" continues. There are 5 more custom integrations last week and it seems to be endless. That's not bad, I suppose, it shows that we are open and pay respect to customer's needs.

For everyone we can announce switching our Apple Search Ads API-integration for API version 2.0

For us it means new API endpoints and a bit changed loading process on Apple Search Ads data, for you - more reliability and better data updates.


May 1, 2019

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May 21, 2019

Integration

May integration report #1

Hi! We had a long period of adding custom, client-specific integrations that exist only for one client. There were 5 such things last week and much more before, but we can't tell about that ones.
But now, we have news for everyone:

Two new API integrations:

  • TheTradeDesk - integration we had before as custom and client-specific was finally promoted to regular and commonly used API integration
  • Smart AdServer - totally new API integration

Also, we have refactored Yandex.Direct API client to make it more effective under high load.

Sounds good, isn't it?


April 17, 2019

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April 23, 2019

Integration

April integration report #3

New integration of this week is Shopify via Graph QL API integration.
We had Shopify before, but they have a new API that can return more data, so we added this to lad Refunds metrics.
We have even created a new dimension for this called "refunds" with the following metrics:

  • date (created_at of refund)
  • refund id
  • order id
  • refund
  • refundShipping

Aslo, we have a couple of new Yahoo Gemini, Taboola, AdWords and Bing dimensions this week.


April 10, 2019

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April 16, 2019

New Feature

April features report #1

We have a small but noticeable update for our UI. Sometimes you need to add data from Facebook and Instagram together. Sometimes it is for Facebook only.
And you had this option before, but now we added a reminder in the "Select Data Sets" menu to show you, which option was selected.

You know... Useful to see what were you adding a couple of weeks ago, isn't it?

April 10, 2019

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April 16, 2019

Integration

April integration report #2

We have a lot of new integrations on this week:

First of all - a new API integration with Quora. Yes, we had a Quora integration before but only as a custom solution provided by a special request. Now we turned it into a more common one and added new report types for it.

At the same time we have a new Data Storage integration - integration with Google Cloud Storage (GCS)

Finally, there are two new BI and Visualisation tools integrations: Domo and Metabase. Templates and video tutorials for this two will be provided a bit later.

Not a bad week at all!


April 1, 2019

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April 9, 2019

Integration

April integration report #1

At the beginning of April we have two new API integrations with data sources:

Basis by Cenrto API integration have four dimensions:

  • campaign_device
  • campaign_audience
  • ad_with_hierarchy
  • domain_exchange_placement

And we added Amazon MWS integration with "Payments-All Statements" dimension.

Also, we can support two new New Data Storage integrations - Amazon Redshift and Microsoft SQL server.

Don't hesitate to visit our integration page for more info.


March 20, 2019

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March 26, 2019

New Feature

March features report #4

Features? What features? New features?
Oh, ok. We have some minor improvements in our monitoring system. And refactored a bit our Facebook integrations to make it faster. Is it a feature, or just a funny useful fact?


March 20, 2019

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March 26, 2019

Integration

March integration report #4

On this week we have two new API integrations, both on Campaign level: EngageYa and Belboon. EngageYya is a user retention and native advertising platform working with top media houses and premium publishers, actively focusing on Non-English territories and belboon is one of the three leading affiliate marketing networks in the German market. A good addition to Improvado's integrations collection, isn't it?

EngageYa API integration has the following set of Metrics:

  • Views
  • Clicks
  • Spend
  • Conversion Pixels
  • Midfunnel Pixels

Belboon API integration comes with this Metrics:

  • Date
  • Campaign Name
  • Campaign Id
  • AdPlatform Name
  • AdPlatform Id
  • Currency
  • Views
  • Clicks
  • Leads
  • Sales
  • Commission from sales (saleProvision)
  • Click Through Rate, %: ({clicks}/{views})*100
  • Conversion Rate Sale, %: ({sales}/{clicks})*100



March 13, 2019

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March 19, 2019

New Feature

March features report #3

We have added a popup with filters for Yandex.Metrica on this week.

It allows you to set up Yandex.Metrica filtering by:

  • source
  • medium
  • source/medium
  • campaign
  • term
  • content

Also, we have some backend tweaks and fixes to improve the way how we store our DCM and Sizmek data.


March 13, 2019

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March 19, 2019

Integration

March integration report #3

This time we present Sendy API integration. Sendy is a self hosted email newsletter application that lets you send trackable emails via Amazon Simple Email Service (SES).

Now we can load Sendy data on a Campaign level and provide the following metrics:

  • Sendy Recipients
  • Sendy Total Opens
  • Sendy Unique Opens
  • Sendy Unique Clicks
  • Sendy Bounces
  • Sendy Unsubscribes
  • Sendy Marked as spam
  • Sendy Not opened

Oh... And there was a hell of a new metrics and dimensions for Adroll, Yahoo Gemini, DCM, DBM, Twitter, Moz, Bing, eBay, Google Analytics, Kenshoo and LinkedIn... When clients need something custom, we go custom!


March 6, 2019

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March 12, 2019

New Feature

March features report #2

Now we announce only one new thing here. But it is A NEW DATA WAREHOUSE  supported by improvado platform.

Few days ago we launched the first data push from Improvado to our client's Microsoft SQL Server database. We did it once, so we'll do it again easily, you know :-)

Don't hesitate to contact our support team and ask for this feature if needed.

March 6, 2019

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March 12, 2019

Integration

March integration report #2

This time we present LinkedIn Organic API integration.

This is a part of our ongoing Organic case allowing us to track user-generated unpaid content from client social network profiles that are important for Social Media Marketing.

Right now we can load "page_statistics" (for organization-brand) and "share_statistics" Organic data from LinkedIn to get stats about the organization: Followers, Page, and Share time-bound statistics.


February 27, 2019

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March 5, 2019

New Feature

March features report #1

It was a week of small but necessary tweaks and fixes at our backend... Some checkboxes added, some code refactored - lot's of stuff but nothing to present as "Hey, we have a new feature here".‍

February 27, 2019

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March 5, 2019

Integration

March integration report #1

This time we present our new Instagram Hashtag Search API integration.

It allows you to track media that uses selected hashtags and reactions to it. Likes, comments... Looks good for viral campaigns on Instagram.

This feature is available only after a special request for now, but we plan to turn it into a regular API integration later. You can learn more here.

What else? New dimensions and metrics as always. Facebook, DCM, Bing, MyTarget... Oh, just a daily routine.


February 20, 2019

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February 26, 2019

New Feature

Febriary features report #3

On this week we have some minor improvements in our API fro Google Analytics, Criteo, and DCM integrations and changed the way, how our algorithms process metrics name when loading data to S3 buckets when it is requested by the client.

Let's call it a week of small tweaks and fixes.

February 20, 2019

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February 26, 2019

Integration

Febriary integration report #3

Now we have two more custom integrations - Adobe Analytics and Simpli.fi. This kind of integrations we provide only after a special request, because it is a bit more difficult than typical and common API-integrations, but the fact is: now we can integrate this data sources too if you need it.

Also, we have a few more Google Analytics, Facebook, StackAdapt, Twitter, Taboola, Kenshoo, and Adwords custom metrics and dimensions... That was, let's say, "A lot of custom thingies" week.


February 13, 2019

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February 19, 2019

New Feature

Febriary features report #2

On this week we were improving our PDF export. We always had an option to transform your improvado report into a PDF-file that could be sent by email or printed. Now we added pagination to our PDF export, so different tabs will be placed on separate pages next time when you'll export a report with more than one tab.

Oh! And about sending your PDF reports by email: now you can do it automatically! Now you can schedule export to PDF, select how often improvado will create such reports and define email addresses which will receive it - just like you've done it before with scheduled summary export. Just click "report settings" at the top right corner of your report screen.

February 13, 2019

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February 19, 2019

Integration

Febriary integration report #2

At this week we have finished Campaign level for our AppNexus API integration.

Campaign level data gives detail on your AppNexus campaigns (seems reasonable) and provides the following Metrics:

  • Impressions
  • Clicks
  • Booked Revenue
  • Media Cost
  • Post-View Conversions
  • Post-Click Conversions
  • Post-View Revenue
  • Post-Click Revenue
  • Total Conversions
  • View Rate
  • View Measurement Rate
  • Profit
  • Media Cost
  • Impression Viewed
  • View Measured Impressions

Also (as always) we have some new Facebook Pages, Snapchat, Adwords and DBM custom dimensions and metrics for our clients.


January 30, 2019

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February 12, 2019

New Feature

Febriary features report #1

That were weeks of Backend and Infrastructure updates, so now we have an improved monitoring system for literally everything.

And stronger encryption, you know, just in case.

And we did good work to enhance the way how our applications deal with those Google Analytics limits and quotas.

And also, last but not least, we added a couple of new tools on our admin panel. Maybe, you won't notice this change, but our support and custom success team definitely will. And it is helpful.

January 30, 2019

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February 12, 2019

Integration

Febriary integration report #1

Hey how! We have two more shining new integrations: Oracle Eloqua Forms API Integration and eBay API Integration!

Oracle Eloqua provider is a CRM. It has forms created by users, and those forms have only custom metrics. How convenient that we can upload such fields too. What can we load?

  • Date
  • Form ID
  • Form
  • Record ID
  • Custom metrics (Settings: Values)

That's it!

Our new eBay integration helps you to load data about Orders, described by order dates, account and order IDs, buyer info, costs, payment and shipping and so on. Off course, eBay can give much more data and we can improve this integration in thefuture, if our clients will need it to be deepened and improved.

Also, this two weeks we were adding a huge amount of custom metrics and reports for Google Analytics, Google Search Console, Twitter, DCM, DBM, Facebook, Adwords, MyTarget, StackAdapt, Snapchat and some other providers. We always do our best to meet the desires of our customers, you know :-)


January 16, 2019

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January 22, 2019

New Feature

January features report #2

This week we were finalizing and polishing our huge infrastructure update which we were doing for a really long time - we were carefully transferring our key module, our core, the heart of our product, to its very own beautiful kubernetes cluster. Now, we will be much more agile, scalable and reliable under huge load even than it was before. Our infrastructure team is really happy.


January 16, 2019

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January 22, 2019

Integration

January integration report #2

On this week we have updated our product to stay compatible with the latest version of Google DFP API (we moved from v201802 to v201811).

We have a bunch of custom metrics and dimensions: six new custom DCM dimensions plus one more for Twitter and for GA, and a huge bag with DCM, DCS, Yext and Facebook metrics.

Why do we ever need to mention this? Because yesterday we provided a custom solution for other clients, and tomorrow we can make something agile and client-specific for you =)





January 1, 2019

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January 15, 2019

New Feature

January features report #1

At this beginning of a new year, we have created a WhiteLabel portal for one of our clients. Don't hesitate to contact our SCM or support team, if you want one for yourself ;-)

At the frontend, we added a dropdown menu for report selection just in the report header. It will allow you to switch between your different reports faster and simpler than before



At the backend, we have finished a number of tasks improve our data management, made our action log more informative (for ourselves) and moved the monitoring system to the Kubernetes cluster.

January 1, 2019

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January 15, 2019

Integration

January integration report #1

We entered the new year with inspiration and willingness to continue improving our product.

There are three new Google MyBusiness dimensions for tracking Local Insights and Phone Calls metrics with different breakdowns and two new Twitter dimensions: campaign_by_gender and campaign_by_age for now.

Oh, and we have a bunch of new Appsflyer Master API, Custom Google Analytic, Facebook and Custom DCM metrics for our clients.






December 19, 2018

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December 25, 2018

New Feature

December features report #4

This week... Tweaks, fixes, small updates for our monitoring system, stability enhancements, winter holidays and celebrations, you know ;-)

December 19, 2018

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December 25, 2018

Integration

December integration report #4

This week we have added integration with one more Google product - Google MyBuisiness.

Right now we have only one dimension - location_insights, but we are already working to add more.

Available Metrics are:

  • QUERIES_DIRECT (Queries Direct)
  • QUERIES_INDIRECT (Queries Indirect)
  • VIEWS_MAPS (Views Maps)
  • VIEWS_SEARCH (Views Search)
  • ACTIONS_WEBSITE (Actions Website)
  • ACTIONS_PHONE (Phone Calls)
  • PHOTOS_VIEWS_MERCHANT (Photo Views Merchant)
  • PHOTOS_VIEWS_CUSTOMERS (Photo Views Customer)
  • PHOTOS_COUNT_MERCHANT (Photo Count Merchant)
  • PHOTOS_COUNT_CUSTOMERS (Photo Count Customer)
  • LOCAL_POST_VIEWS_SEARCH (Post Views Search)
  • LOCAL_POST_ACTIONS_CALL_TO_ACTION (Post Actions Call)

Also, we have improved our Facebook integration: Ads_Creative dimension now can keep info about Image and Destination URLs that were used in your ads.

LinkedIn "Creatives" dimension and Adwords "campaign" now can also save info about advertisement budget in a new metric called "Budget".






December 12, 2018

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December 18, 2018

New Feature

December features report #3

At this week we were improving and optimizing our SQL-access module to simplify exporting improvado data to other BI tools and tweaked postprocessing components and dynamic metrics calculation a bit.

December 12, 2018

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December 18, 2018

Integration

December integration report #3

This week we have added two important integrations.

First of all, we have Salesforce account integration now.
We can load salesforce's standard fields easily, but custom fields created by you still need some attention and we will ask for additional information from you to make it work.

Second one is Facebook Pages Posts Organic data integration with two dimensions: Post and Page.
We can load historical data in Page dimension, but Post dimension is lifestream, providing only about a current day.

Page dimension Metrics:

  • Likes
  • New Fans
  • Total fans/followers/friends
  • Engaged users
  • Page impressions
  • Removed Fans
  • Unique Views
  • Social Viral Impressions
  • Social Story Tellers
  • Social Unique Page Video Views
  • Social Paid Video Views
  • Social Organic Video Views

Post dimension Metrics:

  • Comments
  • Shares
  • Organic Impressions
  • Likes
  • Post Total Reach
  • Post Paid Reach  
  • Post Total Impressions
  • Post Paid Impressions
  • Post Engaged Users
  • Post Fan Adds
  • Post Link Clicks
  • Post Negative Feedback

Also, there are some custom DCM, DBM, Yext, Tune and LinkedIn dimensions and metrics for our clients, as always.




December 5, 2018

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December 11, 2018

New Feature

December features report #2

At this week we had mostly custom, client-specific features and minor tweaks on our whitelabel portals, but that are our small secrets.

Also, there are some improvements on our backend for parallel processes optimization.

December 5, 2018

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December 11, 2018

Integration

December integration report #2

At this week we have started the huge story of Organic data integration and aggregation. Organic data - user-generated unpaid content from client social network profile presented as page and post data with organic metrics like likes, shares, comments, etc - is an important and large part of Social Media Marketing.

Our first stage here is Instagram Organic data integration, which will appear in our UI as a separate API integration called "Instagram Organic". It has the following dimensions and metrics:

- Dimension: page

- Metrics:

  • MediaCount
  • Following

- Dimension: page_insights

- Metrics:

  • Followers
  • Impressions
  • Views
  • Website Clicks
  • Email Clicks
  • Phone Clicks

- Dimension: post

- Metrics:

  • Likes
  • Comments
  • Impressions
  • Reach

- Dimension: audience_geo

- Metrics:

  • Count

- Dimension: audience_age_gender

- Metrics:

  • Count

Another important change at this week was our further improvement of the rebranded Amazon integration. We were creating new Campaigns, Adgroups and Keywords dimension, which are combining data about Sponsored Products and Sponsored Brands Campaigns, Adgroups, and Keywords.

All three have the following set of Metrics:

  • Campaign Budget
  • Campaign Status
  • Impressions
  • Clicks
  • Cost
  • CTR
  • CPC
  • Attributed Sales (1d click)
  • Attributed Sales (7d click)
  • Attributed Sales (14d click)
  • Attributed Sales (30d click)
  • Attributed Sales Same SKU (1d click)
  • Attributed Sales Same SKU (7d click)
  • Attributed Sales Same SKU (14d click)
  • Attributed Sales Same SKU (30d click)
  • Attributed Conversions (1d click)
  • Attributed Conversions (7d click)
  • Attributed Conversions (14d click)
  • Attributed Conversions (30d click)
  • Attributed Conversions Same SKU (1d click)
  • Attributed Conversions Same SKU (7d click)
  • Attributed Conversions Same SKU (14d click)
  • Attributed Conversions Same SKU (30d click)
  • Attributed Units Ordered (1d click)
  • Attributed Units Ordered (7d click)
  • Attributed Units Ordered (14d click)
  • Attributed Units Ordered (30d click)
  • ACoS = Cost / attributedSales14d x 100%



November 28, 2018

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December 4, 2018

New Feature

December features report #1

At this week we have changed "This month" date range preset for our reporting UI.
Previously it was from month start day to month end day, now we can use also range from month start day to the current day.

On the backend, we improved our discrepancy protection and advanced databases monitoring instruments.

November 28, 2018

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December 4, 2018

Integration

December integration report #1

What's new this time? MyTarget API migration! Since December 1 MyTarget API v1 is no more. But we already have integration with MyTarget API v2 - we have finished it this week. News on MyTarget website and their video describing MyTarget changes may be useful for you as well.

Also, we have some improvements in YouTube integration logic, trying to emphasize the difference between data gathered directly from YouTube and AdWords YouTube data.

Oh... And we have a number of custom metrics, dimensions and email integrations for our clients. As always.

November 21, 2018

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November 27, 2018

New Feature

November features report #4

This time we have added a CSV-export option (similar to Table widget's one) for our Comparison Table widgets. Sharing results of your surveys will be a bit easier.

At the backend we have finished a huge chunk of optimization tasks, implementing a new version of loader and postprocessing logic. It gave us almost fivefold estimated performance boost on some instances, which will allow us to keep working stable and reliably under the pressure of constantly growing data flow.

November 21, 2018

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November 27, 2018

Integration

November integration report #4

At this week we added a new API integration with Active Campaign - a tool for email marketing, messaging and marketing automation.

For now it has only one dimension - Campaign - but it provide a dozen of Active Campaign metrics for you.

There are also a number of custom thingies for clients as always, but who counts that? :-)


November 14, 2018

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November 20, 2018

New Feature

November features report #3

This week doesn't seem rich in updates - there are just a few backend updates for better stability and monitoring.




November 14, 2018

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November 20, 2018

Integration

November integration report #3

On this week we were polishing our updated Amazon integration after Amazon rebranding. You always want to be sure that everything works OK after such important changes.

We have also added a new API integration with Kochava - the platform for mobile attribution and analytics.

And - like literally every week - we have new custom solutions for our clients.

"Here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!"


November 7, 2018

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November 13, 2018

New Feature

November features report #2

This week gave us a small update on UI convenience. Now if any of bindings were paused, the "Report data sets" list in the "Edit Datasource" menu will warn you by special pause icon.


Clients, who work with our CallTrackingMetrics widget, will also see some improvements with metrics selection process.




November 7, 2018

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November 13, 2018

Integration

November integration report #2

Amazon is consolidating Amazon Marketing Services (AMS), Amazon Media Group (AMG) and Amazon Advertising Platform (AAP) into one marketplace called Amazon Advertising. We are following this changes and transferred our Amazon integration to rebranded Amazon API

We switched to Amazon API v2

We added Amazon Headline Search Ads (HSA) support -  there 3 new dimensions for HSA type of reports:

  • Campaign
  • Adgroups
  • Keyword

We added regions support

  • North America (NA) - US and CA marketplaces
  • Europe (EU) - UK, FR, IT, ES, and DE marketplaces

We will keep tracking all possible changes.

What else do we have?  Dozens of custom DCM, DBM, Facebook, Adwords and Bing metrics and dimension for our client's special requests - as always ;-)

October 31, 2018

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November 6, 2018

New Feature

November features report #1

We have some new features now. Now we can show image previews in ad_preview tables. We have even created a new metric type (Image) for this.

We have also added the new part of campaign table in comparison mode for Campaign Default widget. New column shows Actual Change values. There are 3 options:

  • Values changed - "Compare" section contains actual numbers
  • % changed - "Compare" column turns into 'Compare %' and contains %
  • Values and % - "Compare" and "Compare %" sections (both) should be added to a table



October 31, 2018

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November 6, 2018

Integration

November integration report #1

It was a very "custom" week. Custom dimensions and metrics for Facebook, DCM, GA, Pinterest, Tune, Kenshoo, Taboola, Outbrain, AdWords...

We do our best to fit client's expectations, even when clients need more than typical integration.

October 17, 2018

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October 23, 2018

New Feature

October features report #4

We have some new features now. Look at your Table widget settings - there will be an option for simple and user-friendly CSV/XLS export. It will allow you to load your table separately without exporting the whole report (if you don't want it to).

Also, we added new functionality for dimension widget templates. Now such Template automatically transferred info about Selected data sources and Selected metrics so the user should specify just account name.

On the Backend and Infrastructure side, we have a few AutoScaling improvements to make improvado work better under the high loads.

October 24, 2018

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October 30, 2018

Integration

October integration report #4

This week we developed a custom Integration with AppsFlyer Master API. It is available for some of our clients now, but we can provide it for others after a special request.

Oh, and custom metrics, custom dimensions, everywhere! That was a week of custom solutions for our clients. Facebook, DCM, DBM, Kenshoo, LinkedIn... Literally we have dozens of new custom metrics and dimensions.

October 17, 2018

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October 23, 2018

New Feature

October features report #3

At this week we have a number of UI improvements. We added some targeting information on accounts connected in Add Lineitem menu and a possibility to add Actual Change columns at Comparison Tables.

Table widgets now have new view settings, allowing a user to define should items in the table be shown grouped or expanded in details. This can be set up for the report itself and exported copies independently, like this:

  • no - don't expand at all
  • yes - expand all
  • top-level - expand only custom groups

This works both in dimensional tables and campaign tables

Growing number of clients and intensifying data flow are the reasons for us to provide a series of backend upgrades and loader improvements. With all and additional databases setup. ‍Improvado is growing steadily. Just as planned ;-)


October 17, 2018

-

October 23, 2018

Integration

October integration report #3

This was a week of API changes. Criteo has deprecated their old SOAP API and forced a new REST API, so we had to change our Criteo integration too. All new connections will require a REST API token. Clients already connected to Criteo will have old connection functioning and data loading, but we recommend to reconnect your account to Criteo via new REST API to avoid possible issues when Criteo will finally shut down their old and deprecated API.

Also, we have improved our Google DCM integration  (migrated from V3 to V3.2 DCM API) and this doesn't require any actions on the client's side.

October 10, 2018

-

October 16, 2018

New Feature

October features report #2

This week we have some improvements at our UI and added: "Week Starts On" option for dimension widgets

New monitoring improvements at our backend modules, logs storage system and tweaked refresh intervals will allow us to enhance our stability and fix any possible issues faster.

October 10, 2018

-

October 16, 2018

Integration

October integration report #2

This week was also productive. We finished major improvement of our Gemius integration. In fact, we added Dimension level with the following dimensions and metrics:

Gender:

  • Real Users
  • Audience composition

Age:

  • Real Users
  • Audience Composition

Education:

  • Real Users
  • Audience Composition

Monthly net income of person:

  • Real Users
  • Audience Composition

Place of living:

  • Real Users
  • Audience Composition

Also, we added Interactions and Engagements metrics to 6  Google Adwords dimensions:

  • ads
  • age
  • gender
  • keywords
  • phone_calls
  • search_query


Oh. And we have migrated our product YouTube integration from YouTube API  v.1 to v.2 Hurray!


October 2, 2018

-

October 9, 2018

New Feature

October features report #1

This week we have some improvements at our UI:

  • We added expanded view settings for Table Widget (and will have some further improvements here)
  • We added 'Hide empty raws' setting for  Comparison Table Widget

At the backend, we optimized our define metrics API to reduce API response time. Define metrics window will work

October 2, 2018

-

October 9, 2018

Integration

October integration report #1

Greetings! Now we have StackAdapt API integration

Campaign level data for this integration include the following metrics:

  • Impressions
  • Clicks
  • Convs
  • eCPM
  • CTR
  • CVR
  • eCPC
  • eCPA
  • eCPE
  • Average Time (atos)
  • Total Time (page_time)
  • 15s Engagements (page_time_15s)
  • Video Started
  • 25% VC
  • 50% VC
  • 75% VC
  • Video Completed
  • Completion Rate
  • eCPV
  • Media Cost(Spend)

Also, we have finished a huge pack of custom DBM, DCM, Twitter, and Facebook requested by our clients.

Facebook stabililzation: we improved Facebook API usage in our system.


September 26, 2018

-

October 2, 2018

New Feature

September features report #5

This week we have some improvements at our UI:

We added "Lifetime" date range options for widgets on our reporting platform. Add Datasource menu now asks a user to select an upload time for DBM reports, and also our Define metrics menu will work a bit faster.

At the backend, we set up multiple health checks pdf exporter server instead of single and optimized our database queries to lover load on databases.

September 26, 2018

-

October 2, 2018

Integration

September integration report #5

This time we improved our Sizmek DSP integration

Previously we had a custom solution to pull Sizmek DSP data, but now it is a typical API integration available through the Improvado UI.

Also, we added Age and Gender dimensions for Bing integration and set up a new custom integration with Quora. For now, it is available only by special request, but we will improve it and make it more accessible in the future.

September 19, 2018

-

September 25, 2018

New Feature

September features report #4

We have improved our reporting UI and made our widget creation menu more clear and intuitive, with better item order and integration icons.

Now you can choose which dimensions to use for Tables and Stats widgets in a more comfortable manner.

September 19, 2018

-

September 25, 2018

Integration

September integration report #4

On this week we were working on existing integrations improvement:

We added new metric ("Publish Date") to Twitter "Promoted Tweets" dimension, "Add to cart" and "Add to wishlist" for some Facebook dimensions, few client-specific custom metrics and dimensions for Facebook, Hubspot and DBM Trueview.

But the most important thing is our new way to show ad_preview data  - now improvado can show ad preview with mp4 videos, not only png images we had before.


September 12, 2018

-

September 18, 2018

New Feature

September features report #3

Custom features are still features. And this week we have created two white labels for our clients. Is anything more custom than a whitelabel portal?

We have also improved Comparison Table widget stability.

And, last but not least, we added few functions to simplify using the Admin panel. You, probably, haven't noticed it yet, but highly likely it will make our support team a bit faster. And much happier :-)

September 12, 2018

-

September 18, 2018

Integration

September integration report #3

After adding for new integrations last week, now we concentrated our efforts on creating custom solutions for our clients. Dozens of new Facebook, Adwords, Google Analytics, Sizmek, and Mixpananel met their new users.

We enabled a new "Device" dimension for Yahoo with the following metrics:

  • Clicks
  • Impressions
  • CTR
  • Spend
  • Conversions
  • Average Position
  • URL (Destination URL)
  • Total Conversions
  • CPC
  • CPM
  • CPV
  • CPA

Adwords didn't send us "Eligible impressions" metric directly, so we created a formula to find it as a new calculated metric.

‍Also, this week we have improvements in Yandex Direct API client, AppsFlyer dimension loader and Bing connection API, in order to establish a better and more stable connection with those data sources.



September 5, 2018

-

September 11, 2018

New Feature

September features report #2

Our efforts this week have been focused on new API integrations development, but we also have some updates giving us further UI test improvement and backend monitoring system's tweaks.


September 5, 2018

-

September 11, 2018

Integration

September integration report #2

That was a great week! We added four new API integrations:

We have new API Integration - Yandex Metrica

Now we can load:

Сampaign level with 11 new metrics:

  1. YM Sessions
  2. YM Users
  3. YM New Users
  4. YM All goals reached
  5. YM Bounces
  6. YM Mobility (sessions)
  7. YM Robots (users)
  8. YM Bounce Rate
  9. YM Total time on site
  10. YM Page views
  11. YM Page depth

UTM Dimension with 14 new metrics:

  1. Sessions
  2. Users
  3. New Users
  4. All goals reached
  5. Bounces
  6. Mobility (sessions)
  7. Robots (users)
  8. Bounce Rate
  9. Mobility rate
  10. Percentage of robots
  11. Total time on site
  12. Time on site
  13. Page views
  14. Page depth

We have new API Integration - Moz

Now we can load link_raw dimension with 2 new metrics:

  1. Domain Authority
  2. Linking Domains

We have new API Integration - Bing Webmaster Tools

Now we can load:

Site Activity dimension with 3 new metrics:

  1. Pages Crawled
  2. Crawl Errors
  3. Pages Indexed

SiteMap dimension with 4 new metrics:

  1. Last Submitted
  2. URLs Submitted
  3. Last Crawl
  4. Status

We have new API Integration - Gemius

Now we can load 5 new Campaign metrics

  1. Impressions
  2. Clicks
  3. Unique cookies (Reach)
  4. Clicking users
  5. Real users

August 29, 2018

-

September 4, 2018

New Feature

September features report #1

On this week we added the "Expand" option for dimension table widget and changed text warnings in the Edit data sources popup to make the process more clear.

Saving button, filters and dropdown lists in widgets were tweaked to work more smoothly.

We have set up new UI automation tests for PDF export server to make it more reliable.



August 29, 2018

-

September 4, 2018

Integration

September integration report #1

On this week we updated our Yandex Direct integration to use the newer version of Yandex Direct API both for campaign and dimension level data.

As usual, we also have a bunch of client-specific and custom dimensions for DCM, Adwords, and Facebook.

August 22, 2018

-

August 28, 2018

New Feature

August features report #4

On this week we have modified "Add widget" dialog to respect dimension groups and implemented dimensions grouping in the table widget's dimension selection menu.

Secondly, we improved our CSV upload with PieChart display type.

Backend operations this week were oriented on network and security enhancements, more reliable SSL certificates for our site and so on.


August 15, 2018

-

August 21, 2018

Integration

August integration report #3

This week we were working on adding new integrations and dimensions.
We have a whole new integration - HubSpot - and there is another one - Google Search Console - which is almost done.

Also, we have implemented literally few dozens of custom dimensions and metrics for our specific clients to improve their Facebook, Adwords, Sizmek and DBM experience.

This week was truly rich in integrations and metrics improvements.

August 15, 2018

-

August 21, 2018

New Feature

August features report #3

This time we were improving our PDF-export server, adding an option for including or excluding tab header and switching tab headers on/off in multitab pdf-export

Also, we have added warning dialog for LinkedIn accounts without any campaigns that could theoretically cause some issues and improved our widgets with better API for saving options state.

Finally, we have enhanced the way our database stores users preferences.

August 8, 2018

-

August 14, 2018

Integration

August integration report #2

Now we have new metrics to FB Country dimension:

Received from Facebook:

  • Exploration-Pixel
  • Result-Pixel
  • Summary-Pixel
  • Congratulation-Pixel

Calculated:

  • Cost per Result
  • Cost per Summary
  • Cost per Congratulation

Also, we have few custom FB and DCM metrics for our clients and a new better script to push campaign level data to S3

August 8, 2018

-

August 14, 2018

New Feature

August features report #2

This week we were working on backend improvements, better health checks, and enhanced monitoring to make our services better.

Also, we have a new and better way to store and operate custom metrics.

August 1, 2018

-

August 7, 2018

Integration

August integration report #1

Today we have a new Integration - Yext - with 11 dimensions (learn more)

Also, we have added new metrics to "trueview_standard" DBM dimension for everyone and new Linkedin, Twitter and FB custom dimensions for specific clients.

August 1, 2018

-

August 7, 2018

New Feature

August features report #1

Our Frontend team set up a new external (CSV/GDocs/XLS) import provider and improved API methods to add/remove widgets from the report tab.

Backend improvements allowed us to use fixed metric types querying in Define metrics processes and ad a default date range to tab info.

July 25, 2018

-

July 31, 2018

Integration

July integration report #4

This week our integration team, improved Sizmek MDX Integration and increased DoubleClick Bid Manager API quota. 

Also we have few new custom integrations for our client and a new  LinkedIn breakdown.

July 25, 2018

-

July 31, 2018

New Feature

July features report #4

Our Frontend team set up a new Tabs option "Week starts on" to fit the traditions of different countries. Now user can decide when the week begins, e.g. is it Sunday or Monday.

Also, at the backend, we were working on the improved testing and monitoring system.

And we rebuilt Adwords API to work with the new version (v201806) due to the current version deprecation.

July 18, 2018

-

July 24, 2018

Integration

July integration report #3

This week our integration team added a new dimension - placement/roadblocked for DCM with the following metrics:

  • impressions
  • conversions 
  • clicks

Also, we have started API version upgrade for Adwords from ver. 201710 to 201806.

July 18, 2018

-

July 24, 2018

New Feature

July features report #3

Now we have finished further report templates improvement.

You can use edit data sources menu in templates tab, copy products and binding to report, use define metrics tab with

  • metrics assignment
  • formulas, aggregation formulas
  • columns settings

July 26, 2018

-

Product changed

Facebook x Improvado Product Update

We are informing you about a change

Please be advised that Facebook has made a change to their metrics. They will be dropping the following metrics as of today, July 26th:

  • actions:mention
  • action_values:app_custom_event
  • cost_per_action_type:mention
  • actions:tab_view
  • cost_per_action_type:tab_view
  • canvas_avg_view_percentage_per_component:canvas_view
  • call_to_action_clicks
  • cost_per_total_action
  • relevance_score:negative_feedback
  • relevance_score:positive_feedback
  • social_reach
  • social_impressions
  • social_clicks
  • unique_social_clicks
  • today_spend
  • total_actions
  • total_unique_actions

Improvado will no longer have access to the metrics above. However, historical data will continue to be available. 

July 11, 2018

-

July 17, 2018

Integration

July integration report #2

This week we were mostly health-checking and improving our existing integrations: Kenshoo, Taboola, Facebook, ViHub, etc.

July 11, 2018

-

July 17, 2018

New Feature

July features report #2

This week we improved our algorithms for Google Spreadsheet creation. For example, now we can use Product name instead of Provider name for loading Spreadsheet.

Our reports tab now have new "exclude today" option for the time period - one more option to make time settings agiler and more customizable for client's needs.

July 4, 2018

-

July 10, 2018

Integration

July integration report #1

This week we have set up new Facebook and Google Analytics dimensions: 

Facebook User_device dimension goes with following Metrics:

  • FB client cost
  • FB Impressions
  • FB Link Clicks
  • Mobile App Content View
  • Mobile App Credit Spent
  • Mobile App Completed Registration
  • Mobile App Achievements Unlocked
  • Mobile App Added Payment Info
  • Mobile App Purchased

New GA dimension actions_by_source Metrics:

  • ga:totalevents
  • ga:users
  • ga:sessions

GA dimension transactions_by_source Metrics:

  • ga:sessions
  • ga:users
  • ga:transactions
  • ga:transactionrevenue

July 4, 2018

-

July 10, 2018

New Feature

July features report #1

This week gave us two important updates:

First of all, we made the monitoring of report sharing process more user-friendly:

Now you can see which reports were shared with other users and how: we have a new column "Shared by" in the report list.

Also, on the Your Team page, you have a list of reports shared and users who have access to them. Learn more.

Secondly, we improved our template functionality. Now you can add data sources to your templates. 

This data wouldn't be updated, but you will be able to map metrics and set up formulas in the template before creating actual reports.

June 26, 2018

-

July 3, 2018

Integration

June integration report #5

This week we have set up few custom Marketo, Zendex and P2 integrations for our clients. 

Also, we have a new Google Analytics dimension Page Titles with the following metrics:

  • Page Views
  • Time On Page
  • Exits
  • Sessions
  • Unique Pageviews
  • Bounces
  • Entrances

June 26, 2018

-

July 3, 2018

New Feature

June features report #5

From this week we can set up multiple time periods in Chart widgets.

To activate this option:

  • Go to choose date range menu
  • Select custom time range option
  • Click a plus sign to add one more period

You still canгyse this charts with any time grouping like by week, month, etc.

June 19, 2018

-

June 25, 2018

Integration

June integration report #4

And this week we have a whole new Integration - with MailChimp. It includes Campaign and Lists dimensions with the following metrics:

1) Campaign:

  • Sent
  • Abuse Reports
  • Clicks
  • Soft Bounces
  • Hard Bounces
  • Syntax Errors Bounces
  • Unique Clicks
  • Unique Subscriber Clicks
  • Forwards
  • Forwards Opens
  • Opens
  • Unique Opens
  • Unsubscribed

2) Lists:

  • Rating
  • Members
  • Unsubscribed
  • Cleaned
  • Campaigns
  • Members Since Send
  • Unsubscribe Since Send
  • Cleaned Since Send
  • Open Rate
  • Click Rate
  • Avg Sub Rate
  • Avg Unsub Rate
  • Target Sub Rate

June 19, 2018

-

June 25, 2018

New Feature

June features report #4

New week, new enhancements on our widgets. Now PDF reports will include date range, grouping mode and filters settings from the original tabs.

"Your Team" tab will show not only team members, but also External users (who wave access for view report shared by mail)

Also, we have a number of API improvements for order priority optimization.

June 12, 2018

-

June 18, 2018

Integration

June integration report #3

This week we added new dimensions for Google Analytics and AppsFlyer:

  • For Google Analytics - event_campaign dimension 
  • For AppsFlyer - Installs Report dimension 

And there are new Facebook Pages metrics:

  • published post
  • page_impressions_organic_unique
  • page_impressions_unique
  • page_impressions_paid_unique
  • page_impressions_viral_unique
  • page_engaged_users

Also we had a number of new researches to avoid any possible data discrepancy or downloading issues.

June 12, 2018

-

June 18, 2018

New Feature

June features report #3

We added new groups period for reporting and improved columns width recalculation in transpose mode.

We added new functions on our administration panel, so it will be easier for our support team to help you with Custom widgets.

At the backend, we added enhanced Roles and Permissions capability for backend API and we also improved CSV import for Pinterest data.

June 6, 2018

-

June 11, 2018

Integration

June integration report #2

This week was concentrated on client-specific integrations: we added few new Facebook and Instagram dimensions and breakdowns for our clients.

Also, we improved our S3 import functions.

June 6, 2018

-

June 11, 2018

New Feature

June features report #2

We added some new dialogs and error messages to our reporting platform to stay sure that system better explains itself to the user.

Also, we created a new Auto height function for half size widgets to make these ones look better for you and your clients.

At the backend, we implemented a new set of test automation tools which allows us to enhance testing quality for our future features.

May 29, 2018

-

June 5, 2018

Integration

June integration report #1

We continued our DBM integration improvement by adding four more new metrics for DBM on campaign level:

  • METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES - The number of times a video has been played to 25% of its entire length.
  • METRIC_RICH_MEDIA_VIDEO_MIDPOINTS - The number of times a video has been played to 50% of its entire length.
  • METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES The number of times a video has been played to 75% of its entire length.
  • METRIC_COOKIE_REACH_IMPRESSION_REACH The number of user cookies reached.

Also, we improved our S3 integrations for those clients who prefer to keep data on S3.

May 30, 2018

-

June 5, 2018

New Feature

June features report #1

We added new features to our reporting platform to allow Stat summary widget for dimension level data. 

And from now you can select a report tab for PDF export. 

Also, we have minor UI improvements to show username and email notifications. It will be useful for people, who work with several accounts simultaneously. 

At the backend, we implemented few database improvements to make it even more reliable.

May 23, 2018

-

May 29, 2018

Integration

May integration report #4

This week we were improving our existing integrations. 

We added a few more Google Analytics dimensions and also new LinkedIn metrics for 25/50/75/100% video views. 

Again, we provided a few more custom, client-specific Facebook dimensions for our partners and clients reports. 

May 23, 2018

-

May 29, 2018

New Feature

May features report #4

This week we improved our PDF export, now you can choose a report tab to save as PDF. Sorting in reports tableы also has been changed slightly. 

There are some improvements in our UI, rephrasing widget creation dialog and updating integrations icons. 

At the backend, we improved our APIs to enhance widgets performance and changed data formats for dimensional data.

May 15, 2018

-

May 22, 2018

Integration

May integration report #3

This week we were improving our existing integrations. 

We are always saying, that we can provide custom, client-specific products, and this week we were adding a lot of new custom Facebook and Adwords dimensions for our partners and clients reports (including dimensions with dynamic metrics). 

At the same time, we improved Adwords Campaign list update mechanism.

May 15, 2018

-

May 22, 2018

New Feature

May features report #3

This week gave us a lot of changes and improvements in different areas. 

We changed our Table widgets to avoid duplicating functions: Campaign Comparison Table was renamed and combined with the Campaign Table widget. 

All widget functions work as before. No other functionality change was being made at this time. You don't need to recreate widgets or do anything else to make use of the new widget changes. 

We improved our Binding Info menu - now it allows you to choose an account when adding new bindings. Enhanced Binding Info window also shows which account is used for each binding. 

We added the possibility to show comparison column for any numeric metrics in dimensions widgets, changed sorting and columns order in Data Tables, new filters in Chart WIdget, edited some menu texts and even added a new currency symbol (for British Pound)! 

At the backend, we improved our APIs, which supports this functions and improved encryption to protect our data better.

May 8, 2018

-

May 15, 2018

Integration

May integration report #2

We were working to make our existing integrations better.

We improved our DCM Creatives tables and added Campaign's fields for Creatives report type of LinkedIn Ads.

Also, now we can pull in Roll Samples metric from Kenshoo and get a step closer to the ideal depiction of an FB "Reach" metric functionality (Facebook itself sometimes tend to show this data in a very specific way).

May 8, 2018

-

May 15, 2018

New Feature

May features report #2

We made enhancements to our data visualization solution. We added:

  1. Metrics value visible in edit columns;
  2. Possibility to rename the product.

Also, we improved filters type in the URL field.

At the backend, we added an API for manual google spreadsheet updating.

May 1, 2018

-

May 7, 2018

Integration

May integration report #1

We were working on improving our existing integrations. We added new filters to GA campaign level - Page and Previous Page- and a new Device_keyword dimension for Adwords:

New Metrics:

  1. spend
  2. cpc
  3. imps
  4. ctr
  5. cpm
  6. clicks
  7. purchases
  8. conversions
  9. conversion rate
  10. cpa
  11. avg. position
  12. views (youtube)
  13. view rate (youtube)
  14. cpv (youtube)

New Breakdowns:

  1. keyword
  2. adGroup name
  3. adGroup id
  4. adNetwork1
  5. campaign name
  6. campaign id
  7. device (desktop, mobile, tablet)

Pricing

No items found.