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Year/Month
Monthly update

January 2026

January 2026

January 31, 2026

New API integrations 🧩

We have added several new data sources with the following report types:

Writesonic

  • Performance Summary
  • Websites Entity
  • Topics Entity
  • Performance Answers
  • Content Citations
  • Content Keywords
  • Prompts Entity
  • Performance Prompts
  • Models Entity

HypeAuditor

  • Instagram
  • Snapchat
  • Tiktok
  • Twitch
  • Twitter
  • Youtube

Peec AI

  • Prompts Entity
  • Brands
  • Brands Entity
  • URLs
  • Domains

API changes ⚙️

Criteo Retail Media

We have upgraded our Criteo Retail Media API to v2025-10.

For more information, see Criteo Retail Media API documentation.

Criteo

We have upgraded our Criteo API to v2025-10.

For more information, see Criteo API documentation.

AI Agent

Dashboards Update

Dashboards Update

January 30, 2026

Customization with AI Agent

Customize dashboard appearance with whitelabeling, logos, color palettes, and light/dark mode—available in the editor or via AI Agent.

Generate full dashboards or make targeted changes using simple prompts—add branding, create visualizations, adjust formatting. Supports time-series trends, comparisons, and widgets like charts, tables, KPI scorecards, and funnels.

The AI Agent can also update formatting across multiple widgets at once and create reusable custom views:

Sharing

Flexible visibility controls: workspace-wide access, invite-only, or public links for external stakeholders.

Other Improvements

Now you can apply reusable custom metrics and fine-tune per-metric formatting (axis labels, tick marks, display settings).

Data Extraction
Data Load

Data Deletion for Data Tables

Data Deletion for Data Tables

January 26, 2026

Take control of your workspace with the new Data Deletion feature. You can now delete data tables directly from the UI, making it easier than ever to clean up irrelevant objects and keep your environment organized.

When you delete a data table, all associated extract orders, load orders, and saved data are automatically deleted, where manual cleanup is not required.

AI Agent

Query Destination Tool

Query Destination Tool

January 19, 2026

AI Agent can now query data directly from your connected destinations—not just the Improvado ClickHouse database. This update includes:

  • Write destination querying: AI Agent can access data in Google BigQuery, Snowflake, and MySQL.
  • Broader data coverage: Ask questions and get answers based on data wherever it lives.
Marketing Data Governance

Simplified Naming Convention Flow

Simplified Naming Convention Flow

January 12, 2026

The naming convention setup has been redesigned as a streamlined wizard. Instead of navigating a complex interface, you can now create naming conventions quickly by following the guided steps from start to finish.

Marketing Data Governance

Assign Owner to Account

Assign Owner to Account

January 5, 2026

You can now assign account owners from Settings to enable MDG Dashboard filtering. Once assigned, account managers can filter the dashboard to view only their accounts and associated rules, making it easier to focus on relevant violations and compliance metrics.

Flat Data Ingestion

Flat Data UI Updates

Flat Data UI Updates

January 5, 2026

We’ve improved the Flat Data experience to give you more control over how data is written and to make the setup flow clearer and more consistent across all Flat Data integrations. This update includes: 

  • Write strategy: You can now define how new data is added for any Flat Data extracts using the new Write strategy setting - including overwrite and upsert-based options.
  • Configurable key fields for Upsert strategies: When using Upsert, you can explicitly select which fields act as keys. These fields define record uniqueness and control whether rows are inserted or updated.
  • Streamlined Flat Data UI: The setup flow has been simplified and unified across all Flat Data integrations.
Monthly update

December 2025

December 2025

December 30, 2025

New API integrations 🧩

We have added several new data sources with the following report types:

Freshdesk

  • Products
  • Tickets
  • Time Entries
  • Satisfaction Ratings
  • Automation Rules
  • Agents
  • Conversations
  • Roles
  • Groups
  • Contacts

LiveChat

  • Rating Report
  • Total Chats Report
  • Greetings Conversion Report
  • Agents Performance Report
  • Accounts Report
  • Response Time Report
  • Queued Visitors Report
  • First Response Time Report

Similarweb

  • Keywords

Site Impact OMS

  • Orders

Profound

  • Citations Report
  • Categories Entity
  • Visibility Report
  • Sentiment Report

Claravine

  • Dataset Transactions Entity
  • Dataset Definition Entity
  • Transactions Data
  • Datasets Entity

FreshSales

  • Contacts
  • Accounts
  • Owners
  • Deals

Google Play Store

  • Reviews

CAKE Admin API and CAKE Affiliate API

  • Campaign Summary
  • Conversions
  • Sub-Affiliate Summary

We’ve taken a big step toward a more cohesive product by merging the Core Product and AI Agent UIs into a single, unified experience. As part of this update, we’ve introduced:

  • One unified side menu across the entire platform (Core Product + AI Agent)
  • Quick actions menu for fast access to creating any objects
  • Whitelabel logo support in AI Agent

This update improves overall consistency and makes AI feel like a natural, integrated part of the platform - without changing existing user workflows.

AI Agent

AI Dashboards

AI Dashboards

December 18, 2025

AI now automatically creates dashboards, manages charts, and optimizes layouts. You retain full manual control to tweak, adjust, or refine results at any time.

Data Transformation

Recipe Logic Flexibility

Recipe Logic Flexibility

December 17, 2025

Insert new steps anywhere in your recipes, including between existing steps, to extend logic with additional filters, joins, sources, and mappings.

Monthly update

November 2025

November 2025

November 30, 2025

New API integrations 🧩

We have added several new data sources with the following report types:

DoorDash Ads

  • Ad Group Report
  • Campaign Report
  • Keyword Report
  • Product Report
  • Sponsored Products Ad Groups Entity
  • Sponsored Products Campaigns Entity

Constant Contact

  • Email Sends Report
  • Email Opens Report
  • Email Clicks Report
  • Contacts Entity
  • Campaigns Entity
  • Campaign Activities Entity

Impact Agency and Impact Brand

  • Reports
  • Reports Entity

User Experience Updates

Automatic Pausing for Failed Load Orders

Load orders that repeatedly fail will now be automatically paused to prevent unproductive start–fail–retry loops and reduce unnecessary system load.

Learn more here.

Data Explorer Visibility Upgrade

The Data Explorer now shows whether automatic extraction is enabled for each table and displays data lineage for improved visibility into dependencies.

Learn more here.

Data Extraction
Data Load

Extract & Load Run History

Extract & Load Run History

November 26, 2025

The run history view now provides detailed records of extract and load order executions from the last 60 days, including statuses, timing, and performance insights.

Data Extraction

Private connections

Private connections

November 20, 2025

You can now limit access to specific connections to protect sensitive data and take control over who can extract data from each connected source.

Data Extraction
Data Load

Grouping by Data Source or Destination

Grouping by Data Source or Destination

November 17, 2025

Data tables, connections, and destinations can now be grouped by their source or destination, making large sets of items easier to navigate and manage.

We’ve added more flexibility when connecting Azure Blob Storage as a destination. You can now authenticate using either a SAS Token or a Service Principal, depending on your organization’s security and access needs.

Monthly update

October 2025

October 2025

October 31, 2025

New API integrations 🧩

We have added 2 new data sources with the following report types:

Cvent

  • Report Accounts report type
  • Events report type

Unity Ads

  • Acquisitions Report free-form report type
  • Report Accounts report type
Data Transformation

Custom Recipe Template

Custom Recipe Template

October 10, 2025

Custom Recipe Templates make it easy to turn any existing custom recipe into a reusable template. This allows teams to standardize workflows, maintain consistency, and deploy tested setups across multiple workspaces with a single click.

Data Transformation
Data Extraction

Automated Recipes

Automated Recipes

October 10, 2025

Automated Recipes introduce a new way to build and manage data workflows that configure themselves.

Unlike standard recipes, Automated Recipes automatically handle extract setup, data source connections, and dependencies - allowing you to create complete, production-ready workflows in just a few steps. Once created, your recipe automatically extracts and transforms data according to your configuration - keeping your workflows up-to-date without ongoing maintenance.

This update entirely removes manual configuration, making rule creation faster and accessible to anyone who understands the business, not just analysts.
Major improvements include:

  • Faster setup: Rule creation now takes seconds instead of several minutes of manual configuration.
  • Higher-quality rules: AI automatically selects the correct tables and metrics, reducing human error and misconfigured logic.
  • Real-time visibility: New rules appear on the Governance Dashboard within minutes, with live previews and up-to-date results.

Marketing Data Governance

CSV Import for Naming Data

CSV Import for Naming Data

October 2, 2025

The new Import Data via CSV feature allows you to update large volumes of naming data — such as IDs, assets, creatives, or other taxonomy elements — in bulk, directly from a CSV file. This makes it easier to maintain and refresh existing taxonomy data without manual editing.

Monthly update

September 2025

September 2025

September 30, 2025

New API integrations 🧩

We have added 3 new data sources with the following report types:

Adobe Customer Journey Analytics

Chargebee

Five9

AudioGo

API changes ⚙️

Meta

We have upgraded our Meta API to v23.

This change affects the following data sources:

  • Facebook Ads
  • Facebook Business
  • Facebook Pages
  • Facebook Threads
  • Instagram Hashtag
  • Instagram Organic
  • Instagram Webhooks

For more information, see Meta API documentation.

AI Agent
Data Extraction
Data Load

Extract & Load functionality in AI Agent

Extract & Load functionality in AI Agent

September 22, 2025

The AI Agent can now fully automate extract and load workflows. It identifies data sources and templates, estimates volumes, and schedules extractions and loading automatically. Complex data workflows are now faster, easier, and fully managed within the platform.

Data Extraction
Flat Data Ingestion

Custom query for SQL Flat Data integrations

Custom query for SQL Flat Data integrations

September 11, 2025

Now, instead of pulling entire tables, you can write your custom SQL query directly in the flat data extraction flow. This gives you more control to pre-filter or group your data before extraction, speeding up the process and reducing unnecessary load. Simply select Enter SQL query option, write your custom SQL query, validate it, and you’re ready to go.

Note: This feature is currently available only for Snowflake and Google BigQuery flat data ingestions.

AI Agent

Send Emails Tool

Send Emails Tool

September 5, 2025

Send emails directly from the AI Agent to quickly share discovered insights, reports, or updates — all without switching tools.