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YouTube

Updated on Apr 10, 2025

Description

‍YouTube is the organic (free) traffic that comes from YouTube. This type of traffic comes from YouTube Search, YouTube Suggested Videos, embedded videos on external sites, and other ways of getting in front of the right audience.

Setup guide

Warning
Before connecting YouTube, ensure your active Google or YouTube account has the Owner or Content Owner roles on a YouTube channel you want to sync. Note that for channels participating in the YouTube Partner Program, with YouTube Studio Content Manager, you can add Administrator users who can access Content Owner Reports via the YouTube API.

Follow our setup guide to connect YouTube to Improvado.

Click the Make a new Connection on the Connections page.
Categories on the Data sources page group all available platforms. Use a search to find the required one.

Click on the YouTube tile.

Authorize your Google account via OAuth. Before authorization, please, make sure that you are signed in to the account you want to extract data from.

Grant Improvado your permission to:

                                                                                                                   
PermissionAdditional information
ViewMonetary and non-monetary YouTube Analytics reports(e.g., views and earnings reports) for your YouTube channels and videos
Your videos and playlists
Your YouTube activity
YouTube Analytics reports for your YouTube channels and videos
The Content Owner name and ID associated with your account
The contact details of the Content Owner associated with your account
Configuration details for the Content Owner associated with your account
View and manageYour assets and associated content
Your policies and rights for video content on YouTube
Your references used in content claiming as well as uploading new references
The set of users within your organization who can manage content on your behalf
See, edit, and permanently delete your YouTube videos, ratings, comments and captions

After the connection process is completed successfully, the YouTube connection will appear in your Connected sources list.

When the connection status is Active, and the account status column shows a number of accounts, you can move on to data extraction.

To extract data from the connected sources, check the instruction on how to set up data extraction.

Schema information

The schema information shows all report types you can use to extract data from YouTube.

Release notes

You can find information about the latest API changes in the official Release notes.

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