Connect Amazon MWS to Power BI for Insightful Visualizations

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What is Amazon MWS?

Amazon MWS is a powerful service that enables large enterprises to access key data from their Amazon marketplace accounts. By leveraging Amazon MWS, companies can efficiently manage their sales, inventory, and customer data, leading to improved decision-making and business growth. The service is particularly beneficial for enterprises with extensive product catalogs and high sales volumes, as it helps them gain valuable insights and optimize their operations.

What is Power BI?

Power BI is a popular business intelligence and data visualization tool that helps large enterprises analyze their data and make informed decisions. With its user-friendly interface and advanced analytics capabilities, Power BI allows companies to create interactive dashboards, generate reports, and gain insights from their data. By using Power BI, enterprises can uncover hidden patterns in their data, identify growth opportunities, and streamline their business processes.

Connecting Amazon MWS to Power BI

To connect Amazon MWS to Power BI, follow these steps:

  • Sign up for an Amazon MWS account and obtain your API credentials, including the Seller ID, AWS Access Key ID, and Secret Key.
  • Download and install the Power BI Amazon MWS connector or choose a third-party connector that supports Amazon MWS integration.
  • Open Power BI and select the "Home" tab. Click on "Get Data" and choose the "More" option.
  • Search for the Amazon MWS connector in the search bar and click "Connect."
  • Enter your Amazon MWS API credentials and click "Sign In" to establish the connection between Amazon MWS and Power BI.
  • Select the Amazon MWS data you want to analyze, such as sales, inventory, or customer data.
  • Load the data into Power BI by clicking "Load" or extracting the data from Amazon MWS.
  • Create custom visualizations, reports, and dashboards to analyze your Amazon MWS data.
  • Alternatively, use Improvado to connect Amazon MWS to Power BI, as it simplifies the process and provides additional benefits, such as data transformation and normalization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
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Senior Media Analyst
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Connecting Amazon MWS to Power BI with Improvado

Connecting Amazon MWS to Power BI with Improvado offers several advantages for large enterprises. With Improvado, you can easily extract, transform, and load your Amazon MWS data into Power BI without writing any code. Improvado supports the extraction of a wide range of metrics and dimensions from Amazon MWS, ensuring that you have access to all the data you need for your analysis. Additionally, Improvado's platform centralizes your marketing and sales data, allowing for seamless integration with other data sources and visualization tools. By using Improvado, you'll save time and resources while benefiting from a scalable and customizable solution.

Summary of connection Amazon MWS to Power BI

In summary, connecting Amazon MWS and Power BI is an effective way for large enterprises to visualize and analyze their marketing and sales data. By leveraging Improvado's advanced analytics platform, companies can easily extract, transform, and load their Amazon MWS data into Power BI, gaining valuable insights and driving business growth. Improvado offers a scalable, customizable solution with high-quality customer support, making it the ideal choice for enterprises looking to process large volumes of data and centralize their marketing and sales data. To learn more about how Improvado can help you connect Amazon MWS to Power BI, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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Activision relies fully on Improvado for its marketing dashboard.
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