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Extract workbook usage, user interactions, and server metrics from Tableau. Route BI analytics to BigQuery or Excel for performance analysis.
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Improvado connects to Tableau through direct database connections, published data sources, or Tableau Server integration. Extract campaign metrics from Facebook Ads, Google Ads, Amazon DSP, and 500+ other platforms without manual data preparation. Your Tableau workbooks refresh automatically with fresh marketing data, maintaining live connections to your campaigns. Enterprise customers get dedicated database connections for maximum performance and security.
Improvado's Marketing Common Data Model (MCDM) ensures consistent metrics across all platforms in Tableau. Cost-per-acquisition, return on ad spend, and conversion rates align perfectly between Facebook, Google, and other channels. Build sophisticated marketing attribution models, cohort analysis, and predictive dashboards without worrying about data inconsistencies. The MCDM includes customer journey mapping, multi-touch attribution, and 500+ standardized marketing fields.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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