What metrics should you include in your digital marketing report to visualize performance and derive actionable insights? Start with these 11 must-have KPIs.
This guide will help you understand the best practices of marketing analytics. It includes terminology definitions, common pitfalls, and much more.
Learn the basics of B2B marketing attribution: What it is and how to build your B2B marketing attribution model in just 7 steps.
Gain more insights into the market, business, and your target audience with these prescriptive analytics tools and increase your revenue growth rates.
Examples of marketing dashboards: marketing performance dashboard, digital marketing dashboard, SEO Analytics dashboard, SMM dashboard, and others.
Extensive comparison of five of the most popular project management tools: Mavenlink (Workamajig), Hubstaff, Robohead, Robohead, and ProofHub.
Running a marketing agency? Here's a list of must-have marketing tools you need to run smoothly and show great results.
Pinterest is an unusual platform with how its users consume content. This guide will explain the importance of tailored Pinterest ads, and when they work best
Nine key marketing tactics for Pinterest: keywords for pins and boards, comments and replies, analytics, social media integration, and more.
No matter what stage your business' at, you need the right marketing channels for your products. 15 eCommerce growth hacking tips to get ahead of the curve.
The eCommerce platform you land on is critical for the online store's success. We've reviewed the top 8 platforms: pros and cons, and cost structure.
All the requirements that come with managing APIs can only be met with a specialized tool. Read on to learn about the top API management tools for 2022.
Lead management keeps the data pipeline up-to-date and nurtures potential leads. Check out the best tools to automate it.
Software and tools for data analysis help businesses to organize and collect data efficiently, identify patterns and provide meaningful insights.
Interested in Customer Data Platforms? You are in the right place. All the information you need to select the best CDP for your business is here
Whatagraph is a marketing reporting tool with its own upsides and downsides. We created a list of Whatagraph alternatives to help you find a better option.
Dashboard software allows to use charts graphs and tables to visualize data. This is a list of the best marketing dashboard software available
Save your time digging up Wordstream reviews and alternatives and check out our complete and comprehensive list.
Data pipelines are a processing engine that transmits data to transformative applications, filters, or APIs. How does it work? Read on to find out.
Not sure if Marklogic covers all your data aggregation needs? Read on for a detailed comparison of it with Improvado, Supermetrics, Datorama, Funnel and Domo.
Klipfolio is a well-known BI tool with drawbacks that are often overlooked. We created a list of Klipfolio alternatives to help you find a better option.
Data analysis can take many hours due to manual data collection. Grow, as well as other competitors and alternatives, has a solution that will work for you.
Looking for a way to bring all your marketing data into one destination? Fortunately, helpful tools such as Domo and its alternatives are solving the problem.
Before investing into the Cyfe BI tool, explore its alternatives to find the right tool to visualize your sales and marketing data.
Blendo is a self-serve data integration tool. Before integrating the tool, check its competitors to make sure Blendo is the right fit for your business needs.
Get a deeper understanding of how customers interact with your website and what converts them more with these UTM tracking best practices.
Improvado aims to build globally dominant brand. San Francisco-based Improvado has opened a new office in Amsterdam as part of a European expansion.
To monitor the marketing performance across different channels, a business needs to integrate a complex data analysis system. Here are the top 7 tools to consider.
This Improvado review focuses on key features of Improvado's marketing analytics software, including pricing, pros and cons, and competitive comparison.
This post provides the latest Facebook API updates, changes, bugs and concerns to keep our analyst and developer friends in the loop.
This guide will walk you through the step-by-step process of setting up your marketing dashboard and analytics tracking.
Find out what an API integration platform is, how it can help your business become more strategic, efficient, and which are the best platforms.
In this post, we'll discuss data aggregation and how does it work. Learn how to organize your data and streamline your analysis process with us.
Now you can connect your Quora Ads account to Improvado and start receiving important insights about your campaigns.
Compare the top data extraction tools to find out which is best for you. Chartio vs Grow vs Cision vs Ninjacat vs Improvado.
Compare the top data preparation tools — Alteryx, Quest, IBM, SAP, and AWS to find out which is best for your company.
Compare the best data warehouse tools to determine which one is right for you. Oracle vs SAS vs PostgreSQL vs MySQL vs Microsoft Azure.
Choose the best competitive intelligence tool to analyze your competitors and the market and stay ahead of the competition.
Improvado team is announcing an $8M Super Seed round. We are grateful to the massive interest shown by some of the most prominent names in marketing
A detailed list of the leading data warehousing tools: data warehousing definition, pros and cons, pricing included.
A complete review that covers the most popular data preparation tools. Learn the best instrument to refine your data to make it clear, meaningful, and visual.
TapClicks can be used as a marketing reporting tool, but it has its downsides. To help you choose the best TapClicks alternative, we have created this list.
Comparison of the best data visualization tools Tableau vs Looker vs Power BI vs Google Data Studio. Find out how to decide between them.
Analyze competitors, identify opportunities for business growth, and improve your market positioning with these 32 competitive intelligence tools.
In this post, we compared Looker vs. Tableau to help you find the right solution for your needs. Read on to learn their pricing, features, and differences.
Datorama, a well-known ETL solution, has drawbacks that are often overlooked. To help you choose a better Datorama alternative, we have created this list.
This is a list of the top SEO, SMM and PR agencies in Boston. Their motto, website link, key differences are all included.
Finding the perfect marketing agency is an overwhelming task. We consolidated a list of all of the top marketing agencies in Ohio to make it easier.
Finding the perfect marketing agency is an overwhelming task. We consolidated a list of all of the top marketing agencies in Arizona to make it easier.
A short list of the best 27 marketing agencies in Atlanta. Advertising, SEO, SMM, PR, and digital marketing agencies for all business needs in Atlanta.
This is a list of the top SEO, SMM and PR agencies in Chicago. Their motto, website link, key differences are all included.
This is a list of the top SEO, SMM and PR agencies in Florida. Their motto, website link, key differences are all included.
Make your campaign management easier with one of the data aggregation we put into comparison here: Tapclicks, Fivetran, Grow, Socialbackers, and Improvado.
The Best Marketing Agencies in New York. Top NYC Startup, PR, Digital, Content&SEO, and Social Media Marketing Agencies. All the needs of digital marketing covered in New York.
Do you know if you're getting the most out of your marketing dollars? Successful marketing optimization will determine the ultimate success of your campaigns
Looking for a tool to aggregate and analyze all your marketing data? Compare Data Box, Raven Tools, Improvado, and ReportGarden.
What if you could have instant access to all the data you need about your marketing activities in real-time?
Spending more money on marketing doesn't necessarily mean greater results. In this article, learn what's ROI, how to measure it, and base your decisions on it
We compiled this list of the best marketing agencies in Los Angeles, so that you can find support covering all your marketing needs from the creative people right at your doorstep.
In this guide, you'll get to know the best marketing analytics tools, learn the pros and cons of each solution, and get familiar with their pricing.
If you're looking for a marketing tool that can help you aggregate all your marketing data into one destination, check out this big comparison of candidates.
Improvado team is announcing the closing of a $3M Seed Round. We are grateful to the massive interest shown by some of the most prominent names in marketing.
The list of the best 65 advertising, SMM, SEO&content, PR, and digital marketing agencies and San-Francisco. Differences between marketing agencies, their motto and impressive clients.
Learn how to make your Instagram Business account more successful in our new Improvado Video Blog episode.
Get to know 2016 digital marketing trends related to mobile, video, and personalized engagement in our new Improvado Video Blog episode.
RTB-Media Improves, Simplifies and Unifies Cross-Channel Ad Performance Dashboard RTB-Media’s all-in-one dashboard empowers marketers by delivering and visualizing ad performance information across dozens of the most popular ad platforms
Like Looker, Improvado believes in simplifying the data aggregation process so our customers can focus on quickly drawing insights from their advertising data.
An interview with Salar Salahshoor, the founder and CEO of Only Sky, focused on creating unique strategies, design, development, and products for the web.