Google Tag Manager

Description

‍Google Tag Manager is a free tag management system from Google that lets you add, edit, and manage measurement tags and tracking snippets on your website or mobile app without editing the code directly. Improvado connects to your Google Tag Manager account and extracts your containers, tags, triggers, and variables, so you can audit and monitor your tracking setup alongside the rest of your marketing data.

Setup guide

Follow our setup guide to connect Google Tag Manager to Improvado.

1Click Make a new Connection on the Connections page.
Categories on the Data sources page group all available platforms. Use a search to find the required one.

2Click on the Google Tag Manager tile.

3Choose an authorization option:

Connect with Google (recommended)

Use this option if you want to connect quickly with your Google account. Improvado handles all the setup for you.

3.1Click Authorize. You will be redirected to Google to sign in. Make sure to sign in with the Google account that has access to the Tag Manager accounts you want to extract.

3.2Review the requested permissions and click Allow. Improvado only needs read-only access to your Google Tag Manager accounts, containers, tags, triggers, and variables — that is enough for all data extraction.

3.3After you grant access, you are redirected back to Improvado.

Connect with your own Google app

Use this option if you prefer to connect through your own Google Cloud project — for example, when your organization requires you to control the consent screen and API usage yourself.

3.1In the Google Cloud Console, open a project and enable the Tag Manager API.

3.2Create an OAuth 2.0 Client ID of type Web application, and add the following redirect URI to it:
https://connections.improvado.io/stat_provider_client/oauth_redirect/google_tag_manager/

3.3Copy the generated Client ID and Client Secret, paste them into the Improvado connection form, and click Authorize. On the Google screen, review the permissions and click Allow (read-only access is enough for extraction).

Note: If you do not want other users in your workspace to access this connection via API Discovery, check the Private connection option during setup.

4After the connection process is completed successfully, the Google Tag Manager connection will appear in your Connected sources list.

5When the connection status is Active, and the account status column shows a number of accounts, you can move on to data extraction.

6To extract data from the connected sources, check the instruction on how to set up data extraction.

Schema information

The schema information shows all report types you can use to extract data from Google Tag Manager.

Release notes

You can find information about the latest API changes in the official Google Tag Manager API release notes.