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Explore 2026’s biggest MarTech trends – from AI-driven personalization to first-party data and automation. See how Improvado powers them with unified data.
Discover how enterprise data integration boosts efficiency and decision-making in 2025. Learn key strategies to streamline operations and drive success.
Discover how a sales dashboard boosts revenue with key metrics, smart visualizations, and proven strategies for 2025 sales success.
Discover how to create and analyze an effective roi report with expert tips and templates to boost your marketing success and maximize returns in 2025.
Learn what data enrichment is, its benefits, and 2025’s top tools. See how Improvado enriches marketing data from 500+ sources for 99.9% accurate insights.
Learn the benefits of data-driven decision making (DDDM). This guide covers the key steps, tools, and examples to help you use data to inform your business strategy, improve ROI, and gain a competitive advantage.
Discover the most important sales metrics and KPIs to measure performance, drive revenue, and build a winning sales strategy. Learn how to track everything from lead conversion to CLV with a unified data approach for unparalleled insights.
Discover the 15 best adhoc reporting tools for 2025 to create custom reports, analyze data dynamically, and boost fast, data-driven decision-making.
Unlock efficiency with data automation. Learn what it is, its benefits, see examples, and explore top tools and solutions. Streamline your data management from collection to analysis and make smarter, faster decisions.
Learn the definition of data integrity, its different types, and why it matters. Explore best practices for maintaining the accuracy, consistency, and reliability of data throughout its lifecycle for better business decisions.
Discover the top 5 business intelligence software for healthcare in 2025 to secure patient data, enhance analytics, and boost data-driven decisions.
Analytics for ecommerce: Dive deep into ecommerce analytics, harness data for better sales, customer experience, and smarter marketing in 2025.
Discover expert PPC analysis strategies and essential metrics to optimize your 2025 paid search campaigns for higher ROI and data-driven success.
Business intelligence for enterprise: Compare the top 5 BI platforms to align with your analytics needs and strategic goals in 2025.
Discover the complete guide to ad hoc reporting. Learn its meaning in business, benefits, key features, and how to create custom reports for real-time insights and agile decision-making.
Discover 13 executive dashboard examples for CEOs, CFOs & CMOs. Learn best practices, key metrics, and how to build a real-time dashboard that drives data-driven decisions.
Improvado partners with SXSW(R) 2024 as the Official Marketing Analytics Partner, revolutionizing brand analytics with AI-powered data integration and insights. Explore future marketing technologies and gain actionable insights with Improvado at SXSW.
Discover 15 key advertising analytics metrics to evaluate campaigns, optimize ad spend, and boost ROI in 2025 for smarter marketing decisions.
A comprehensive analysis of SEO vs. PPC. Discover the key differences, pros & cons, cost, ROI, and how to build a powerful integrated strategy for maximum growth.
Discover the top 7 ai trends in marketing for 2025 and learn how to boost campaign ROI, personalize strategies, and stay ahead in digital marketing.
Discover how AI for business intelligence boosts data accuracy, accelerates insights, and drives smarter decisions to transform analytics in 2025.
MarTech Spotlight, Nov. 29, 2023: HubSpot & Clearbit merge, Airbnb's AI moves, PPC & AI, plus AI in marketing - insights & trends.
Discover how AI reporting tools automate analytics to deliver faster, accurate insights and drive smarter marketing decisions in 2025. Learn more today.
Learn what paid search marketing is and how to build a winning strategy. Discover paid search ads, best practices, and marketing tactics to optimize your campaigns and increase conversions.
Today, we're exploring the latest news in MarTech: AI regulations, ChatGPT multimodal mode, SEO shifts, and Google's GA4 Data Redaction for privacy.
Discover 8 cutting-edge AI marketing campaigns solutions for 2025 to optimize ads, boost engagement, and drive smarter, data-driven advertising results.
Uncover the valuable insights on AI in marketing analytics from Improvado AI Agent and discover the questions that marketers asked.
Discover 26 top AI tools to boost your marketing growth in 2025. Learn how to enhance analytics, personalize campaigns, and optimize results for higher revenue.
Discover how AI marketing tools and strategies boost ROI and personalize customer experiences in 2025. Learn to optimize your digital marketing now.
HHS introduced new restrictions on tracking technologies like Google Analytics. Learn the details and discover HIPAA-safe marketing analytics solutions.
Discover how ad ops streamlines programmatic and direct media buying to boost campaign efficiency and ROI with expert strategies for 2025.
Learn what programmatic advertising is and how it works. This guide breaks down the automated process of media buying, its benefits, and how marketers can use programmatic ads to drive ROI.
Discover The Trade Desk’s top features and best practices for 2025 to optimize programmatic campaigns and boost your advertising ROI with data-driven strategy
Deep dive into Microsoft Ads vs. Google Ads. Compare CPC, reach, targeting, and ROI to optimize your PPC advertising strategy and drive growth. See which ad platform is best for your business in 2025.
Master Quora Ads in 2025. Our complete guide covers targeting, ad formats, costs, and advanced strategies to boost conversions and ROI on one of the most underrated advertising platforms.
Discover effective Twitter advertising strategies for 2025. Learn to optimize budgets, target audiences, and boost campaign ROI with the latest insights.
Amazon advertising analytics: Dive into key metrics, campaign optimization, and performance tracking for Amazon Ads success in 2025.
TikTok advertising: Dive into ad types, content strategies, targeting, and performance metrics for brand success in 2025.
Daniel Vinogradov: Read about his promotion to VP of Product at Improvado and what it means for the company's future in 2025.
Discover google ads campaign types 2025 and learn how to set up, track, and optimize campaigns to boost ROI with expert strategies and tools.
LinkedIn advertising guide: Explore ad formats, targeting, and optimization strategies for effective B2B marketing on LinkedIn in 2025.
Learn what growth marketing is and how to build a data-driven strategy for exponential growth. This guide covers key principles, tactics, team roles, and examples to optimize the full customer journey.
Client reporting: Discover how to foster trust, ensure accountability, and guide informed decisions in agency-client relationships in 2025.
Discover Google BigQuery, the fully managed, serverless data warehouse on Google Cloud. Learn how its architecture, AI platform, and real-time analytics capabilities help you manage and query petabyte-scale data.
Unlock the power of data democratization. Learn to provide universal access to trusted, real-time data, foster a data-driven culture, and empower your teams to make smarter business decisions with our comprehensive 2025 guide.
Discover how peso marketing unlocks Paid, Earned, Shared, and Owned media strategies to boost your 2025 digital campaigns and maximize ROI effectively.
Understand the critical differences between 1st party and 3rd party data. Learn how to build a powerful marketing strategy by leveraging high-quality, direct customer data while navigating the cookieless future. Unlock deeper personalization and ROI.
Discover how stealth marketing boosts brand awareness and trust in 2025 with subtle strategies that drive growth without high costs.
Discover how pixel tracking in 2025 enhances attribution, personalization, and compliance with GDPR/CCPA while optimizing marketing data
Discover 60 essential marketing abbreviations to simplify your strategy, boost campaign success, and stay ahead in 2025’s evolving digital landscape.
Explore direct marketing, a strategy using channels like email, direct mail, and SMS to reach individual consumers. Learn how it works with key types and examples to build your customer base.
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