Improvado, SXSW Partner to Elevate Enterprise Marketing Analytics & Insights

October 20, 2025

CEO & Co-Founder, Improvado

Improvado, an AI-powered marketing analytics and insights platform, has announced a formal partnership with South by Southwest® (SXSW®) Conference & Festivals as their official Marketing Analytics Partner. The strategic collaboration marks a significant step in revolutionizing how large consumer brands integrate, analyze, attribute, and extract insights from large marketing datasets.As the leading enterprise marketing analytics platform, Improvado helps SXSW, large consumer brands, and agencies streamline and aggregate disparate marketing data to build comprehensive attribution and ROI reporting, enabling marketing teams to have a full view of what's working—and what's not.. The company's expertise in embedding and applying artificial intelligence (AI) in large dataset analysis translates into quicker insights for the brand and e-commerce marketers who use Improvado every day.

'While we are overjoyed to be working with SXSW as its official partner, we are especially looking forward to engaging with the vibrant SXSW community and exploring new frontiers—and new problems to solve—in the broader marketing analytics space.' -Daniel Kravtsov, Co-Founder & CEO at Improvado.

“SXSW is proud to partner with Improvado as this year’s Official Marketing Analytics Partner. With the evolving state of data and privacy, SXSW needed a reporting platform that provides the tools and guidance to unify our data into actionable insights. Improvado was the obvious choice, empowering us to be agile in our decision making and inform our business strategies.” -Bryan Culver, Director of Digital Marketing at SXSW.

As an Official Partner, Improvado will showcase AI-powered analytics and insights solutions at this year's SXSW Creative Industries Expo. Attendees will be able to experience first-hand the marketing technology Improvado is known for today and a new suite of proprietary AI tools built on the company's newly released AI Marketing Intelligence Core™.

For more information about Improvado and their participation at SXSW, visit improvado.io/events/sxsw-2024

About SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film and television, music, education, and culture. An essential destination for global professionals, the annual March event features sessions, music, and comedy showcases, film and television screenings, exhibitions, professional development, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2024 will take place March 8-16 in Austin. Learn more at sxsw.com. To register for the event, please visit sxsw.com/attend.

About Improvado

Improvado is where technology meets marketing insights. Improvado harnesses the power of AI to provide comprehensive analytics solutions for large enterprises. Its platform integrates, simplifies, governs, and attributes complex data across diverse data sources, offering a unified, clear view of marketing ROI and performance.

FAQ

How does Improvado utilize existing marketing data to provide analytics for clients?

Improvado ingests your existing marketing data from various sources like databases, flat files, and APIs, harmonizes it, and then delivers client-facing analytics and dashboards.

How does Improvado assist in monitoring, tracking, and reporting on marketing data?

Improvado streamlines marketing data management by offering automated data pipelines, implementing governance rules, and providing customizable dashboards for real-time monitoring and cross-channel reporting.

When should I adopt Improvado as a marketing analytics platform?

You should consider adopting Improvado once your team is managing multiple marketing channels or a large volume of data that makes manual reporting challenging.

What is Improvado and how does it function as an ETL/ELT tool for marketing data?

Improvado is a marketing-specific ETL/ELT platform that automates the extraction, transformation, harmonization, and loading of marketing data into data warehouses and BI tools.

What challenges do Improvado help solve for marketing and analytics teams?

Improvado addresses challenges such as manual data wrangling, lengthy reporting times (reducing them by 75%), the need to unify data from over 500 sources, and the requirement for governance, attribution, and AI-driven insights for marketing and analytics teams.

What reporting and analytics capabilities does Improvado offer?

Improvado manages the full pipeline, including data extraction, transformation, harmonization, and reporting, enabling teams to focus on insights rather than data management.

How does Improvado assist in managing large volumes of marketing data?

Improvado consolidates over 500 data sources, harmonizes metrics, and scales to manage billions of rows, providing clean, analytics-ready data to help manage large volumes of marketing data.

What is the market presence and history of Improvado?

Improvado is not a new platform; it has a long-standing presence in the market and is trusted by Fortune 500 companies and global agencies. The platform continuously evolves with new features such as AI-powered dashboards, attribution modeling, and compliance frameworks.

Daniel Kravtsov

CEO & Co-Founder, Improvado

With over 15 years of experience in the digital marketing and advertising technology sectors, Daniel has a robust background in building and scaling technology solutions that streamline marketing processes. His expertise lies in addressing the complexities of digital marketing data, enabling organizations to consolidate and analyze their marketing efforts efficiently. Beyond his management and business development roles, Daniel shares his insights on global marketing and business trends.

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