15 Best AI Marketing Tools in 2023-2024
The digital landscape is evolving, and with it, the tools marketers use. Artificial Intelligence (AI) in marketing is not just a buzzword, it's becoming mainstream. This guide delves into the significance of AI tools and reviews 15 best AI marketing tools you can leverage to cut costs, speed up workflows, improve efficiency, and find new creative solutions.
What Is an AI Marketing Tool?
These tools can offer personalized recommendations, forecast marketing trends, automate repetitive tasks, and provide insights from complex data sets, making marketing efforts more efficient and effective.
Top AI Marketing Analytics Tools
While many applaud AI for its role in generating stunning visuals and written content, a silent yet significant revolution is unfolding in the domain of AI data analysis.
AI Assistant by Improvado
Improvado AI Assistant is an AI-powered revenue analytics copilot. Improvado connects to all your marketing and sales platforms, aggregates the data, applies transformations and prepares it for further analysis. Once the data is all clean and in your dataset, the Assistant connects to the database and makes these piles of data actionable.
Powered by AI and text-to-SQL technology, AI Assistant eliminates the barriers that once stood between marketers and their data. You no longer need to know SQL or understand every nuance of your database structure. Instead, you can directly communicate with your data in plain English within the chat-like UI.
Whether you're inquiring about ad spend, campaign performance, or budget pacing, AI Assistant taps into your storage and provides clear, concise answers. Upon finding the answer, you can continue communication with the Assistant on your findings and how to apply them to your strategy.
AI Assistant Use Cases
- Ensuring alignment among all team members: Dashboards often present data in an open-to-interpretation form. The same data point may be reported differently across different departments, which can lead to differing conclusions and conflicting decisions. AI Assistant analyzes the data and presents a precise answer, no matter how many times of who's asking the question.
- Cross-Channel Analytics: Allows users to query ad spend across multiple platforms, evaluate the performance of campaigns based on ROAS, and analyze metrics like CPC and CTR for individual account names.
- Budget Pacing: Enables comparison of ad spend for varied categories, assessing expenditure against the remaining budget for distinct timeframes, such as quarterly or annually.
- Data Exploration & QA: Offers tools for examining table updates within specific periods, verifying data consistency, and determining dates when conversions on specific platforms met or surpassed predetermined thresholds.
ChatGPT Plugins for Data Analysis
With the integration of specialized plugins, ChatGPT has transformed from a mere text generator to a powerful tool that can surf the internet, automate workflows, and visualize data. For marketers, this means a more streamlined and efficient approach to data analysis.
For instance, the Advanced data analysis, previously known as Code Interpreter, plugin seamlessly integrates the power of Python programming into the ChatGPT environment, allowing marketing analysts to run, test, and debug Python code in real-time.
If you've just received a CSV file with the latest sales data, you can quickly load it into your chat, apply relevant Python libraries like pandas or Matplotlib, and start analyzing.
Here are some marketing analytics use cases:
- Audience Segmentation: By inputting customer data, marketers can use the Code Interpreter to apply clustering algorithms or other statistical methods to segment their audience based on purchasing behavior, demographics, or engagement metrics.
- Campaign Performance Visualization: After a marketing campaign, data like click-through rates, conversion rates, and customer engagement can be visualized using Python libraries like Matplotlib or seaborn, providing a visual representation of the campaign's success.
- A/B Testing Analysis: For marketers running A/B tests on their website or ads, the Code Interpreter can be used to statistically determine which version performs better in terms of conversions, engagement, or any other metric.
AI Marketing Tools for Content Creation
Most AI marketing tools for content creation leverage Natural Language Processing (NLP), AI that can read, understand, and derive meaning from human languages. NLP-powered tools offer sentiment analysis, trend spotting, and search engine optimization, helping to create content that resonates with audiences and aligns with current trends.
Jasper is an AI content-creation tool with support for over 30 languages. It offers a context-aware writing assistant, SEO optimization features, and over 50 industry-specific templates (e.g., Facebook ad headlines, blog post outlines, Amazon product descriptions), streamlining the content creation process from ideation to publication.
Jasper integrates with CMS and SEO tools like Webflow and SurferSEO, Google Docs and Sheets, enabling content creation within these ecosystems.
For brands aiming to maintain a consistent voice across all their copies, Jasper allows for detailed customization. By feeding the AI tool information about brand guidelines, product details, and specific company information, Jasper can generate content that closely matches a company's unique narrative and style, effectively mimicking the brand's own writers.
Recently, Jasper has introduced AI-powered art generation, broadening its scope beyond text-based content.
Grammarly is a staple in the AI content marketing stack. It is an AI-powered writing assistant that enhances written communication by checking for grammar, spelling, punctuation, and style errors. It operates as a browser extension, a standalone application, or an add-on to various writing platforms like Google Docs, Word and Gmail.
Grammarly provides real-time suggestions to improve clarity, word choice, and sentence structure. Its advanced features also include tone detection and context-specific language recommendations which helps to make communication more clear.
Let's take a small step away from AI content generation tools. SurferSEO is an AI-driven tool designed to assist with search engine optimization (SEO) and content enhancement.
SurferSEO analyzes the content of a website against numerous ranking factors and the latest search engine algorithms to provide actionable recommendations. For example, the tool provides recommendations on internal links to build, a list of terms and keywords to use in the text to increase the page search visibility, technical SEO recommendations, and other important ranking aspects.
SurferSEO helps optimize existing web pages and guides the creation of new content through keyword density, suggesting relevant terms, and structuring content to boost online visibility.
Copy.ai is another AI writing assistant. Similar to Jasper, Copy.ai provides multiple workflow templates for various use cases, for example, transforming documents into FAQs, crafting targeted Google Ads copy, running competitor analysis from G2, and others.
The tool's main functionality revolves around its ability to generate multiple variations of text based on input prompts, giving users a range of options to choose from or draw inspiration from. Copy.ai also provides a suite of editing tools, enabling users to refine and customize the AI-generated content to better match their voice and branding.
To enterprise-grade clients, Copy.ai provides additional features like an option to connect the tool via API and SOC-2 compliant.
Best AI Messenger Marketing Tools
AI messenger marketing tools facilitate real-time, personalized communication with audiences directly through messaging apps. This section delves into the leading AI-driven platforms that transform messenger interactions into dynamic customer experiences.
ManyChat is a specialized tool designed to automate and enhance customer interaction through popular messaging platforms like Instagram, WhatsApp, Facebook Messenger, and SMS. ManyChat offers features such as automated responses to common queries, the ability to broadcast messages, and integration with various business tools, allowing for efficient lead capture and nurturing.
ManyChat offers a drag-and-drop interface, AI Assistant, and plug-and-play templates for the creation of chatbots. Users can also use AI to generate conversation.
Conversica introduces Intelligent Virtual Assistants (IVA) that help organizations attract, acquire, and grow customers through human-like, two-way interactions. These assistants automate the engagement process, reaching out to potential leads and customers via email or messaging platforms. Conversica's AI is trained to interpret a customer's intent and sentiment, ensuring that the communication feels natural and personalized. The platform diligently follows up with contacts, nurturing them until they are ready for direct interaction with sales representatives.
AI Social Media Marketing Tools
While AI content generation tools will help you craft a LinkedIn or Instagram post, these AI social media solutions help analyze trends, automate postings, personalize content, and interpret engagement data.
Sprout Social is a comprehensive social media management platform that streamlines the process of scheduling content, engaging with followers, and analyzing social media performance.
Sprout Social utilizes AI to amplify social media management and better understand audience behavior, optimize post timings, suggest content themes, fine-tune messaging, and identify influencers and brand advocates.
The platform also offers AI tools to build chatbots to address customer support questions, provide suggestions for replies, or direct messages to appropriate team members. The platform's AI Assist assists in crafting responses and adjusting the tone of replies, aligning them with customer care objectives.
FeedHive is another AI-powered social media management and scheduling platform. FeedHive leverages AI to help users optimize their posting strategies and simplify the process of content creation.
With features that predict the best times for engagement, the tool can suggest optimal posting schedules. The AI analyzes past interactions to inform future content, potentially increasing reach and interaction.
FeedHive's AI capabilities also facilitate content recycling by identifying top-performing posts for resharing, ensuring that content remains fresh and continues to engage audiences.
AI Marketing Optimization and Personalization Tools
Marketing optimization and personalization tools leverage AI to analyze data and automate decisions, ensuring that content, product recommendations, and user interactions are as relevant and personalized as possible.
Trellis is an ecommerce advertising tool that leverages artificial intelligence for ad campaign optimization. Trellis' AI analyzes performance data from various ad platforms, identifies trends, and adjusts campaigns accordingly.
The most notable feature is AI-based Amazon dynamic pricing. Pricing Module helps test a range of product prices and find the best pricing strategy. The system is capable of adjusting prices daily based on predefined criteria set by the user, for example, market conditions, profit margins, and sales volume.
Evolv.ai provides a suite of AI tools to streamline and enhance website optimization through A/B and multivariate testing.
It focuses on learning from user interactions to inform changes that could improve site performance. The platform's AI capabilities facilitate rapid experimentation, allowing for simultaneous testing of numerous variables. This approach can lead to incremental improvements that collectively have a significant impact on conversion rates and overall customer satisfaction.
Seventh Sense is an email marketing optimization tool. Its AI algorithms analyze recipient engagement patterns, determining the optimal send times and frequencies to enhance open rates and interactions. By adjusting to each recipient's habits, Seventh Sense ensures that emails are more likely to be noticed and read, rather than being lost in crowded inboxes.
Additionally, Seventh Sense can segment audiences based on engagement levels, providing marketers with the insights needed to tailor their strategies for different groups.
FullStory is a digital experience intelligence platform that uses AI to help businesses analyze how users interact with their online presence. Its AI engine captures customer journeys and provides insights to enhance the user experience.
The AI aspect of FullStory focuses on identifying user behavior patterns and pinpointing elements that cause user frustration or lead to drop-offs. By recognizing these issues, FullStory enables teams to troubleshoot problems more efficiently.
One of the key features of FullStory is its session replay capability, which uses AI to index user interactions. This allows for quick searches and reviews of specific user sessions relevant to certain issues.
Additionally, FullStory's AI assists in analyzing conversion paths, helping to highlight potential room for improvement.
AI Workflow Automation Platform
Workflow automation tools utilize artificial intelligence to streamline complex processes, minimize manual tasks, and enhance decision-making, ultimately driving productivity and enabling businesses to focus on strategic growth initiatives.
Zapier is a workflow automation platform that connects to over 3,000 apps and automates repetitive tasks. But if we're talking about AI marketing tools, Zapier presents an AI Chatbot that allows users to create their own AI-powered chatbot using Zapier interfaces.
Zapier presents multiple Chatbot use cases, including a corporate jargon translator, a press release generator, and a risk assessment bot. Users can also train Chatbot on specific documents to act as an interactive knowledge base.
Additionally, Zapier provides multiple templates: Business Coach bot that provides business advice, the Explain bot that breaks down complex concepts, or the ZapChat bot.
Looking Ahead: The Future of AI in Marketing
As AI continues to learn and adapt, marketing strategies will become more dynamic. Real-time data analysis will enable businesses to adjust their campaigns on the fly, ensuring optimal engagement and results. In essence, the fusion of AI and marketing is paving the way for a more interconnected and responsive digital experience.