21 Best AI Marketing Tools in 2024

The digital landscape is evolving, and with it, the tools marketers use. Artificial Intelligence (AI) in marketing is not just a buzzword, it's becoming mainstream. Recent research shows that 83% of executives consider AI a strategic priority for their business.

This guide delves into the significance of AI tools and reviews 21 best AI marketing tools you can leverage to cut costs, speed up workflows, improve efficiency, and find new creative solutions.  

What Is an AI Marketing Tool?

These tools can offer personalized recommendations, forecast marketing trends, automate repetitive tasks, and provide insights from complex data sets, making marketing efforts more efficient and effective. 

21 Best AI Marketing Tools to Integrate in 2024

Here’s a full list of AI marketing solutions described in the article. Try them out, mix and match to build your ultimate AI martech stack:

1. Improvado AI Agent for deriving actionable insights through dialog with data 
2. ChatGPT Plugins for simple data analysis
3. CallRail Conversation Intelligence for call tracking and analytics.
4. Jasper.ai for SEO-optimized content creation
5. Synthesia for text to video generation in 140 languages.
6. Podcastle for podcast production
7. Grammarly for content editing and grammar checks
8. SurferSEO for SEO optimization
9. Copy.ai for content ideation and production 
10. Hypotenuse AI for content production
11. ManyChat for conversational marketing 
12. Reply.io for automating outreach and follow-up processes.
13. Conversica for automated lead engagement
14. Sprout Social for social media management
15. FeedHive for content planning and scheduling
16. Trellis for CX personalizatio
17. Evolv.ai for A/B testing 
18. Seventh Sense for email campaigns personalization
19. FullStory for website and behavior analytics
20. HubSpot Breeze AI for boosting productivity across multiple departments
21. Zapier for workflow automation

Keep on reading to learn more about every tool on the list.

Top AI Marketing Analytics Tools

While many applaud AI for its role in generating stunning visuals and written content, a silent yet significant revolution is unfolding in the domain of AI data analysis. 

1. AI Agent by Improvado

Best for: Real-time actionable insights. AI Agent can answer up to 82% of questions you'd typically pose to your data team.

Pricing: Custom plans, talk to the sales team to get a quote.

Improvado G2 rating: 4.5 

Improvado AI Agent is an AI-powered marketing analytics co-pilot. It enables you to directly interact with marketing data using natural language and swiftly generate reports and derive actionable insights. 

AI Agent use cases

• Cross-Channel Analytics: Use AI Agent to query ad spend across multiple platforms, evaluate the performance of campaigns based on ROAS, and analyze metrics like CPC and CTR for individual account names.
• Budget Pacing: Improvado Agent enables comparison of ad spend for varied categories, assessing ad spend against the remaining budget for distinct timeframes, such as quarterly or annually.
• Data Exploration & QA: You can use AI Agent to examine table updates and verify data consistency.
• Ad-hoc reporting: You can use AI Agent to address any ad-hoc analytics requests or quickly query the data and start optimizing campaigns on the fly.  

AI Agent is constantly monitoring data and can send period-over-period reports, notifying of any opportunities and anomalies. To get a report, specify the weekly, bi-weekly, or monthly analysis period and define its structure. You may analyze ad campaigns, look for organic metrics, etc.

How Does It Work?

AI agent runs on the Improvado data platform, which collects, stores, and prepares your marketing data for analysis.

When you ask the agent a question, it translates your request into SQL and queries the data to present you with the findings. You can ask follow-up questions to delve deeper into the data.

AI Agent eliminates the barriers between marketers and their data. You no longer need to know SQL or understand every nuance of your database structure. Instead, you can directly communicate with your data using natural language through user-friendly UI. 

2. ChatGPT Plugins for Data Analysis

Best for: Marketing teams looking for a budget-friendly, advanced analytics plugin to derive insights through automated natural language processing.

Pricing: Starting at $20 a month. 

With the integration of specialized plugins, GPT has transformed from a mere generative AI tool to a powerful tool that can surf the internet, automate workflows, and visualize data. For marketers, this means a more streamlined and efficient approach to data analysis.

For instance, the Advanced data analysis, previously known as Code Interpreter, plugin seamlessly integrates the power of Python programming into the ChatGPT environment, allowing marketing analysts to run, test, and debug Python code in real-time. 

If you've just received a CSV file with the latest sales data, you can quickly load it into your chat, apply relevant Python libraries like pandas or Matplotlib, and start analyzing. 

Here are some marketing analytics use cases:

• Audience Segmentation: By inputting customer data, marketers can use the Code Interpreter to apply clustering algorithms or other statistical methods to segment their audience based on purchasing behavior, demographics, or engagement metrics.
• Campaign Performance Visualization: After a marketing campaign, data like click-through rates, conversion rates, and customer engagement can be visualized using Python libraries like Matplotlib or seaborn, providing a visual representation of the campaign's success.
• A/B Testing Analysis: For marketers running A/B tests on their website or ads, the Code Interpreter can be used to statistically determine which version performs better in terms of conversions, engagement, or any other metric.

3. CallRail Conversation Intelligence

Best for: Conversations tracking and analysis with an aim to enhance customer engagement, and maximize ROI.

Pricing: Starting from $90 a month billed annually. 

Call Rail G2 rating: 4.6

CallRail Conversation Intelligence is designed to enhance call tracking and analytics by leveraging AI to extract actionable insights from phone conversations. It helps businesses understand customer behavior, optimize campaigns, and improve overall communication strategies by analyzing interactions at scale.

With advanced speech-to-text transcription and keyword spotting, CallRail Conversation Intelligence automatically identifies trends, key phrases, and customer sentiments. This enables marketers and sales teams to pinpoint areas for improvement, refine messaging, and better align with customer expectations. The platform also integrates with marketing and CRM tools, ensuring that insights flow effortlessly into existing workflows.

By providing detailed conversation analytics, CallRail empowers businesses to measure the effectiveness of campaigns, assess the quality of leads, and track the performance of customer-facing teams. 

AI Marketing Tools for Content Creation 

Most AI marketing tools for content creation leverage Natural Language Processing (NLP), AI that can read, understand, and derive meaning from human languages. NLP-powered tools offer sentiment analysis, trend spotting, and search engine optimization, helping to create content that resonates with audiences and aligns with current trends. 

4. Jasper.ai

Best for: Content marketers and copywriters seeking to streamline content creation with AI-driven assistance.

Pricing: Starting at $39 a month, billed annually. 

Jasper.ai G2 rating: 4.7

Jasper.ai is an AI writing tool with support for over 30 languages. It offers a context-aware writing assistant, SEO optimization features, and over 50 industry-specific templates (e.g., Facebook ad headlines, blog post outlines, Amazon product descriptions), streamlining the content creation process from ideation to publication. 

Jasper.ai integrates with CMS and SEO tools like Webflow and SurferSEO, Google Docs and Sheets, enabling content creation within these ecosystems. 

For brands aiming to maintain a consistent voice across all their copies, Jasper.ai allows for detailed customization. By feeding the AI tool information about brand guidelines, product details, and specific company information, Jasper can generate content that closely matches a company's unique narrative and style, effectively mimicking the brand's own writers.

Recently, Jasper.ai has introduced AI-powered art generation, broadening its scope beyond text-based content.

5. Synthesia

Best for: Launching and scaling video strategies while minimizing production costs and time.

Pricing: Includes a free plan. Paid plans start from $18/month billed annually.

Synthesia G2 rating: 4.7

Synthesia is an advanced AI-powered video creation platform that allows users to produce professional-grade videos in over 140 languages without traditional production resources. 

By transforming text into dynamic video content, Synthesia eliminates the need for cameras, studios, or actors, making video production more accessible and scalable. 

One of Synthesia’s standout features is its AI-driven avatars, which can speak in over 140 languages and accents, enabling brands to create localized video content for global audiences effortlessly. 

The platform also supports custom branding, allowing companies to align videos with their visual identity. With its scene templates, background customization, and script editing tools, Synthesia provides a streamlined workflow for creating compelling marketing materials, tutorials, and training videos.

6. Podcastle

Best for: Content marketers aiming to diversify their media formats with seamless text-to-speech technology for accessible podcast production.

Pricing: Starting at $11.99 a month, billed annually. 

Podcastle G2 rating: 4.9

Podcastle is a perfect tool for those who want to speed up their audio or video production game. It's an all-in-one podcast software that allows you to record studio-quality audio and video, edit, enhance, and host it all from one place. 

One of its most prominent features is the Revoice feature, which allows you to create a digital replica of your own voice with the help of AI. All you have to do is read a couple of sentences and let Podcastle create a copy of your voice, which you can later use to convert your scripts into podcasts or other audio content without the need for manual recording.

Other AI-powered features of Podcastle include one-click background noise removal, auto-leveling, silence removal, transcriber, text-to-speech converter, and more. Additionally, Podcastle offers an extensive library of royalty-free music tracks and sound effects.

7. Grammarly

Best for: Content creators and marketers needing real-time grammar, punctuation, and style checking to produce polished, error-free written content.

Pricing: Starting at $12 a month, billed annually. 

Grammarly G2 rating: 4.7

Grammarly is a staple in the AI content marketing stack. It is an AI-powered writing assistant that enhances written communication by checking for grammar, spelling, punctuation, and style errors. It operates as a browser extension, a standalone application, or an add-on to various writing platforms like Google Docs, Flipsnack, Word and Gmail. 

Grammarly provides real-time suggestions to improve clarity, word choice, and sentence structure. Its advanced features also include tone detection and context-specific language recommendations which helps to make communication more clear. 

8. SurferSEO

Best for: SEO specialists and content marketers looking to optimize their web content for higher search engine rankings.

Pricing: Starting at $89 a month. 

SurferSEO G2 rating: 4.8

Let's take a small step away from AI content generation tools. SurferSEO is an AI-driven tool designed to assist with search engine optimization (SEO) and content enhancement. 

SurferSEO analyzes the content of a website against numerous ranking factors and the latest search engine algorithms to provide actionable recommendations. For example, the tool provides recommendations on internal links to build, runs keywords research to increase the page search visibility, technical SEO recommendations, and other important ranking aspects. 

SurferSEO helps optimize existing web pages and guides the creation of new content through keyword density, suggesting relevant terms, and structuring content to boost online visibility. 

9. Copy.ai

Best for: Marketing teams looking for an AI tool to help brainstorm and produce a variety of content types.

Pricing: Free package available, with plans starting at $36 a month, billed annually.

Copy.ai G2 rating: 4.7

Copy.ai is another AI writing assistant. Similar to Jasper, Copy.ai provides multiple workflow templates for various use cases, for example, transforming documents into FAQs, crafting targeted Google Ads copy, running competitor analysis from G2, and others. 

The tool's main functionality revolves around its ability to generate multiple variations of text based on input prompts, giving users a range of options to choose from or draw inspiration from. Copy.ai also provides a suite of editing tools, enabling users to refine and customize the AI-generated content to better match their voice and branding.

To enterprise-grade clients, Copy.ai provides additional features like an option to connect the tool via API and SOC-2 compliant. 

10. Hypotenuse AI

Best for: Content managers needing an AI-powered solution to quickly generate diverse and engaging content across multiple digital platforms.

Pricing: Starting at $29 a month. 

Hypotenuse AI G2 rating: 4.6

Hypotenuse AI is an AI writing assistant that generates quality content at scale.

Trained on high-conversion marketing copy, Hypotenuse’s proprietary AI models can generate factually accurate and SEO-optimized high-quality blog posts, product descriptions, advertising copy, landing page content, AI images, and more in seconds.

On Enterprise plans, Hypotenuse AI offers custom templates and AI models trained on your company's brand voice and knowledge.

Best AI Messenger and Email Marketing Tools

AI messenger marketing tools facilitate real-time, personalized communication with audiences directly through messaging apps. This section delves into the leading AI-driven platforms that transform messenger interactions into dynamic customer experiences.

11. ManyChat

Best for: Implementing conversational AI into their customer service and marketing strategies to enhance user experience and responsiveness.

Pricing: Free package available, with plans starting at $15 a month.

ManyChat G2 rating: 4.6

ManyChat is a specialized tool designed to automate and enhance customer interaction through popular messaging platforms like Instagram, WhatsApp, Facebook Messenger, and SMS. ManyChat offers features such as automated responses to common queries, the ability to broadcast messages, and integration with various business tools, allowing for efficient lead capture and nurturing. 

ManyChat offers an intuitive drag-and-drop interface, AI Assistant, and plug-and-play templates for the creation of chatbots. Users can also use AI to generate conversation. 

12. Reply.io

Best for: Automating and scaling email marketing strategy.

‍Pricing: Starting from $34 billed annually.

Reply.io G2 rating: 4.6

Reply.io is a multichannel sales engagement platform designed to streamline outreach and follow-up processes, by automating repetitive tasks such as email sequencing, follow-ups, and contact management.

A key feature of Reply.io is its AI-powered email assistant, which helps craft personalized email sequences based on recipient behavior and data insights. The platform also integrates with CRM systems, ensuring seamless data flow and enhancing lead management. 

With multichannel support—including email, calls, LinkedIn, and SMS—Reply.io ensures that teams can engage prospects across their preferred communication channels, improving response rates and conversions.

13. Conversica 

Best for: Sales teams looking to automate lead engagement and follow-up processes using AI-driven virtual assistants.

Pricing: Custom 

Conversica G2 rating: 4.5

Conversica introduces Intelligent Virtual Assistants (IVA) that help organizations attract, acquire, and grow customers through human-like, two-way interactions. These assistants automate the engagement process, reaching out to potential leads and customers via email or messaging platforms. Conversica's AI is trained to interpret a customer's intent and sentiment, ensuring that the communication feels natural and personalized. The platform diligently follows up with contacts, nurturing them until they are ready for direct interaction with sales representatives.

AI Social Media Marketing Tools

While AI content generation tools will help you craft a LinkedIn or Instagram post, these AI social media solutions help analyze trends, automate postings, personalize content, and interpret engagement data.

14. Sprout Social

Best for: Social media managers seeking AI-powered insights to optimize engagement strategies, content scheduling, and audience targeting across multiple platforms.

Pricing: Starts at $199 a month, billed annually.

Sprout Social G2 rating: 4.4

Sprout Social is a comprehensive social media management platform that streamlines the process of scheduling content, engaging with followers, and analyzing social media performance.

Sprout Social utilizes AI to amplify social media posts management and better understand audience behavior, optimize post timings, suggest content themes, fine-tune messaging, and identify influencers and brand advocates. 

The platform also offers AI tools to build chatbots to address customer support questions, provide suggestions for replies, or direct messages to appropriate team members. The platform's AI Assist assists in crafting responses and adjusting the tone of replies, aligning them with customer care objectives.

15. FeedHive 

Best for: Social media teams aiming to streamline their content planning, creation, and management with AI-generated suggestions.

Pricing: Starting at $19 a month.

FeedHive G2 rating: 4.7

FeedHive is another AI-powered social media management and scheduling platform. FeedHive leverages AI to help users optimize their posting strategies and simplify the process of content creation. 

With features that predict the best times for engagement, the tool can suggest optimal posting schedules. The AI analyzes past interactions to inform future content, potentially increasing reach and interaction. 

FeedHive's AI capabilities also facilitate content recycling by identifying top-performing posts for resharing, ensuring that content remains fresh and continues to engage audiences.

AI Marketing Optimization and Personalization Tools

Marketing optimization and personalization tools leverage AI to analyze data and automate decisions, ensuring that content, product recommendations, and user interactions are as relevant and personalized as possible. 

16. Trellis

Best for: E-commerce businesses looking to deliver personalized shopping experiences.

Pricing: Custom

Trellis G2 rating: 4.1

Trellis is an ecommerce advertising tool that leverages artificial intelligence for ad campaign optimization. Trellis' AI analyzes performance data from various ad platforms, identifies trends, and adjusts campaigns accordingly. 

The most notable feature is AI-based Amazon dynamic pricing. Pricing Module helps test a range of product prices and find the best pricing strategy. The system is capable of adjusting prices daily based on predefined criteria set by the user, for example, market conditions, profit margins, and sales volume.

17. Evolv.ai

Best for: Brands seeking to automatically test and optimize user experiences through AI-driven experimentation and personalization.

Pricing: Custom

Evolv.ai G2 rating: 4.9

Evolv.ai provides a suite of AI tools to streamline and enhance website optimization through A/B and multivariate testing.

It focuses on learning from user interactions to inform changes that could improve site performance. The platform's AI capabilities facilitate rapid experimentation, allowing for simultaneous testing of numerous variables. This approach can lead to incremental improvements that collectively have a significant impact on conversion rates and overall customer satisfaction. 

18. Seventh Sense

Best for: Optimizing email engagement rates through AI-powered timing and frequency personalization for each recipient.

Pricing: Starting at $80 a month, billed annually for Hubspot. Starting at $450 a month, billed annually for Marketo. 

Seventh Sense G2 rating: 4.8

Seventh Sense is an email marketing optimization tool. Its AI algorithms analyze recipient engagement patterns, determining the optimal send times and frequencies to enhance open rates and interactions. By adjusting to each recipient's habits, Seventh Sense ensures that emails are more likely to be noticed and read, rather than being lost in crowded inboxes. 

Additionally, Seventh Sense can segment audiences based on engagement levels, providing marketers with the insights needed to tailor their strategies for different groups.

The downside of the platform is that it is designed specifically for HubSpot and Marketo and doesn't work with any other email marketing solutions. 

19. Fullstory

Best for: Marketers seeking to understand and improve user interactions through detailed session recording and real-time analytics.

Pricing: Free package available, custom pricing. 

Fullstory G2 rating: 4.5

Fullstory is a digital experience intelligence platform that uses AI to help businesses analyze how users interact with their online presence. Its AI engine captures customer journeys and provides insights to enhance the user experience.

The AI aspect of Fullstory focuses on identifying user behavior patterns and pinpointing elements that cause user frustration or lead to drop-offs. By recognizing these issues, Fullstory enables teams to troubleshoot problems more efficiently.

One of the key features of Fullstory is its session replay capability, which uses AI to index user interactions. This allows for quick searches and reviews of specific user sessions relevant to certain issues.

Additionally, Fullstory's AI assists in analyzing conversion paths, helping to highlight potential room for improvement. 

AI Workflow Automation Platform

Workflow automation tools utilize artificial intelligence to streamline complex processes, minimize manual tasks, and enhance decision-making, ultimately driving productivity and enabling businesses to focus on strategic growth initiatives.

20. HubSpot Breeze AI 

Best for: Boosting productivity and eliminating manual tasks across multiple departments.

Pricing: Free plan available, with paid packages starting at $15 per month, billed annually. 

HubSpot G2 Rating: 4.4 

HubSpot Breeze is an AI platform designed to boost productivity across all business operations. The platform offers numerous AI-powered assistants, each dedicated to handling either sales, marketing, customer service, or content development-related tasks via Breeze Agents. 

For example, the Breeze Content Agent can generate blog posts and landing pages, while the platform’s Sales Agent helps sales reps craft personalized prospecting emails, generate sales reports, prepare meetings, and so on. 

There’s also the Breeze Copilot, which is useful for performing basic tasks across all departments like editing blogs, summarizing customer service inquiries, or updating CRM records. 

21. Zapier

Best for: Streamlining workflows and boosting productivity with AI-powered task automation and integration.

Pricing: Free package available, with plans for Zaps starting at $19.99 a month, billed annually.

Zapier G2 rating: 4.5

Zapier is a workflow automation platform that connects to over 3,000 apps and automates repetitive tasks. But if we're talking about AI marketing tools, Zapier presents an AI Chatbot that allows users to create their own AI-powered chatbot using Zapier interfaces. 

Zapier presents multiple Chatbot use cases, including a corporate jargon translator, a press release generator, and a risk assessment bot. Users can also train Chatbot on specific documents to act as an interactive knowledge base.

Additionally, Zapier provides multiple templates: Business Coach bot that provides business advice, the Explain bot that breaks down complex concepts, or the ZapChat bot. 

Benefits of AI Tools for Marketing

AI tools are transforming marketing by reshaping how businesses analyze data, optimize campaigns, and engage with customers. These tools go beyond traditional methods, leveraging advanced algorithms and automation to address complex challenges at scale. 

Here’s how AI tools deliver measurable value to marketing efforts:

1. Precision Personalization: AI tools analyze behavioral patterns, purchase history, and demographic data to tailor marketing efforts at an individual level. This enables brands to serve highly relevant content and product recommendations in real-time, creating more meaningful customer experiences and increasing conversion rates.
2. Data-Driven Forecasting and Optimization: By identifying subtle trends and anomalies in large datasets, AI tools provide predictive insights that guide campaign adjustments and strategic planning. For example, they can forecast demand spikes or customer churn, helping marketers refine their approach before issues impact performance or scale critically.
3. Streamlined Operational Efficiency: AI automates complex processes like audience segmentation, bidding adjustments, and content scheduling, reducing manual intervention. This eliminates inefficiencies and ensures campaigns are optimized faster and more effectively.
4. Real-Time Performance Monitoring and Adjustments: AI-powered analytics offer continuous feedback on campaign performance, highlighting areas that require immediate attention. For example, AI can detect underperforming ad segments or regions and suggest budget reallocations in real-time, minimizing wasted spend and maximizing ROI.
5. Smarter Budget Allocation: By analyzing the performance of each marketing channel, AI tools help marketers allocate budgets where they deliver the most impact. This ensures spending aligns with business objectives, reducing the risk of overinvesting in low-performing campaigns.
6. Simplified Access to Insights: With natural language processing and intuitive interfaces, AI tools democratize data analysis, allowing non-technical team members to uncover actionable insights. This accessibility ensures that marketing decisions are informed by data at every organizational level, not just by data scientists.
7. Campaign Optimization at Scale: AI thrives in environments with large datasets, making it indispensable for enterprises running multi-channel campaigns. From managing product catalogs to ensuring brand consistency across markets, AI ensures that operations remain scalable without compromising accuracy.
8. Improved Team Productivity: AI marketing tools automate repetitive tasks, allowing teams to focus on strategic decision-making and creative execution. By streamlining workflows and eliminating manual bottlenecks, AI enhances collaboration across marketing, analytics, and creative teams, driving faster results and maximizing the value of human effort.

That said, AI tools are not merely add-ons; they are central to building competitive marketing strategies in the upcoming years.

How to Choose the Right AI Marketing Tool

Selecting the right AI marketing tool requires aligning its capabilities with your specific business goals and operational needs. 

1. Understand Your Priorities: Start by identifying the core challenges you aim to address with AI. Are you looking to automate data analysis, enhance customer personalization, optimize ad spend, or streamline content creation? 
2. Assess Data Compatibility: Evaluate whether the tool integrates seamlessly with your existing data stack, including CRMs, ad platforms, and analytics solutions. Tools like Improvado, for instance, provides over 500 pre-built connectors to marketing and sales platforms which ensures it seamlessly integrates with your existing MarTech stack.
3. Evaluate Scalability: Ensure the tool can grow with your business. AI tools designed for enterprises often offer advanced capabilities like multi-channel support, global audience insights, and automated workflows that smaller-scale tools may lack.
4. Prioritize Usability: User-friendly interfaces and intuitive features are critical for adoption. Tools that offer natural language querying or simplified dashboards, like AI assistants, democratize analytics and make insights accessible to non-technical teams.
5. Consider Customization and Flexibility: Look for tools that allow for tailored solutions, such as adjustable algorithms, custom reporting templates, or integration with proprietary data systems. Customization ensures that the tool can adapt to your unique marketing workflows and goals.
6. Factor in Cost and ROI: Evaluate the tool’s pricing structure in relation to the value it delivers. The best AI marketing tools provide actionable insights that improve campaign efficiency and drive measurable results, justifying their investment.
7. Focus on Vendor Support and Training: Robust customer support and training resources are essential for getting the most out of AI tools. Prioritize vendors that offer comprehensive onboarding, documentation, and ongoing assistance.

By carefully analyzing these factors, brands can select AI tools that will enhance their operational efficiency and drive strategic growth.

Looking Ahead: The Future of AI in Marketing

As AI technology continues to learn and adapt, marketing strategies will become more dynamic. Real-time data analysis and advanced marketing automation capabilities will enable businesses to adjust their campaigns on the fly, ensuring optimal engagement and results. In essence, the fusion of advanced AI tools and marketing is paving the way for a more interconnected and responsive digital marketing experience.

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