Gather data from online and offline sources
Get a quality dataset ready for further analysis
Get notified of any data, campaign or ops issues
Easily analyze data and discover actionable insights
Explore our collection of pre-built sources
Organize data in your preferred storage
Analyze data via dashboards for any BI tool
Maximize and prove your marketing ROI
Solve data pipelines for any marketing use case
Gain full visibility over your marketing performance
Blog
Cohort analysis: Learn the basics, benefits, and how to use Google Analytics for cohort analysis to understand user behavior in 2025.
AI marketing agent: Discover 7 proven ways AI agents are transforming marketing analytics, campaign planning, and optimization in 2025.
Marketing intelligence: Learn what it is, how it differs from market research, and how to use it for a data-driven strategy in 2025.
Analytics marketing agency: Use this 5-step guide to find a data-driven partner that aligns with your goals, budget, and growth stage in 2025.
Cross channel analytics: Discover 9 overlooked tactics to increase marketing ROI with data-driven strategies and automation in 2025.
AI assistant for marketing: Compare ChatGPT, Claude, Gemini, and DeepSeek for content, SEO, and reporting tasks in 2025.
Improvado welcomes referral, resell, technology, and strategic partners to accelerate growth and innovation
Analytics CPC: Discover a 6-step guide to Google Ads analytics. Analyze ad performance, conversions, and audience insights for better ROI in 2025.
Advertising monitoring and optimization: Learn proven strategies to master ad spend monitoring and boost ROAS for your digital campaigns in 2025.
Best insurance analytics software: Compare the top 5 solutions for tracking, analyzing, and improving marketing efforts in 2025.
AI marketing automation: Explore 9 use cases to streamline workflows, optimize campaigns, and drive better results with real-time insights in 2025.
Optimizing ad spend: 5 proven tactics for performance marketing, data unification, audience expansion, and UTM tracking in 2025.
Discover the 7 best CPG analytics tools to streamline data management, optimize marketing strategies, and drive growth in the competitive CPG industry.
Analytics GDPR compliant: Discover the 5 best analytics tools to protect user privacy, gain insights, and ensure compliance for your brand in 2025.
Retail analytics software: Discover 15 top platforms to analyze performance, enhance decision-making, and drive retail growth in 2025.
Ecommerce analytics tools: Track sales, improve customer insights, and optimize marketing performance with the top 14 solutions for 2025.
Claravine alternatives: Explore the top 3 data governance tools with advanced features for marketing data management in 2025.
Improvado has been recognized as a 'One to Watch' in the Analytics & Data Capture category of Snowflake’s Modern Marketing Data Stack Report for 2024.
Looker vs Tableau vs Power BI: Compare ease of use, visualization, collaboration, and pricing to find the best BI platform for your organization in 2025.
What is Looker Studio: Learn how to use Looker Studio for data visualization, reporting, and advanced analytics with this step-by-step guide for 2025.
Looker vs Looker Studio: Discover key differences and how Improvado simplifies data aggregation, transformation, and visualization in 2025.
Business intelligence Looker vs Power BI: Compare integration, usability, data manipulation, and pricing to choose the best BI tool in 2025.
Marketing compliance checklist: Ensure your campaigns meet legal regulations and follow internal guidelines for optimized performance in 2025.
Programmatic advertising: Learn about platforms, tools, real-time bidding, targeting options, and best practices for success in 2025.
360 ad formats: Step-by-step guide to setting up and running a DV360 campaign. Learn best practices for Display & Video 360 in 2025.
Buy display ads: Explore the differences between Google Display Network and DV360 to choose the right ad platform for your goals in 2025.
Basis vs The Trade Desk: Compare targeting, creative, pricing, analytics, and more to find the best DSP for your advertising strategy in 2025.
DV360 targeting: Master powerful targeting options, first-party data, Google Audiences, and advanced features for better ROAS in 2025.
Campaign Manager 360 vs DV360: Discover the key differences and best practices for integrating both platforms for optimal ad performance in 2025.
DV360 vs Google Ads: Explore the differences, targeting, ad formats, and campaign management to choose the best platform for your goals in 2025.
Programmatic vs Google Ads: Explore key differences, strengths, targeting, and pricing models for smarter campaign strategies in 2025.
DSP vs SSP: Learn the key differences, how these platforms interact, and how to optimize ad spend with programmatic advertising in 2025.
DSP advertising: Discover what a demand-side platform is, how it works, and how to optimize campaigns with DSPs in 2025.
AI lead generation: Discover essential strategies, tools, and techniques to automate and optimize your lead generation with AI in 2025.
Lead generation tools: Discover the 25 best solutions to enhance your marketing, including CRM, email, and data enrichment tools for 2025.
AI lead generation tools: Review the best 18 software solutions for features, pricing, and results in 2024.
Improvado partnered with Walmart Connect to provide retail brands with a powerful solution for efficient, comprehensive revenue reporting.
AI in sales: Learn 7 strategies and use cases to transform sales operations, accelerate deal cycles, and boost efficiency with AI in 2025.
ABM solution lead generation: Discover 7 proven digital marketing strategies to fuel your pipeline and drive high-quality leads in 2025.
Lead generation process: Learn the fundamentals, types of leads, and key strategies to attract and convert customers in 2025.
BI & ETL partners for Snowflake: Learn how Improvado and Snowflake provide enterprise-grade marketing analytics and campaign intelligence in 2025.
Marketing data governance: Monitor campaign performance, brand, and compliance to optimize ROAS and thrive in the competitive digital ad space in 2025.
Building programmatic models: Learn key steps, best practices, and approaches for robust programmatic advertising strategies in 2025.
Best platform for dynamic creative optimization in CMS: Learn DCO benefits, mechanisms, and best practices for advertising in 2025.
Data audit: Learn how to conduct marketing data quality audits, plan metrics, analyze issues, and monitor data for better results in 2025.
B2B programmatic advertising: Master key strategies, advanced techniques, and data governance for successful campaigns in 2025.
Ad inventory management: Learn about types, pricing models, and how to optimize your ad inventory for better results in 2025.
Frequency capping: Learn what it is, how to determine the optimal cap, and implement effective strategies for your ads in 2025.
Best display advertising: Discover 15 best practices and options for CDO platforms to optimize your display ad campaigns in 2025.
Insertion order (IO): Learn what it is, how to set up and manage IOs in DV360, and discover AI tools for campaign management in 2025.
Marketing effectiveness: Discover strategies, key metrics, and AI tools to measure and improve your marketing outcomes in 2025.
.jpeg)
.png){kind=logo}
.jpeg)
.png)
.jpeg)
.png)
.jpeg)
%202.png)
%203.png)
.png)
%20(1).png)
.jpeg)
%20(1).jpg)
.jpg)
.png)
%20(1).png)
.png)
%20(1).png)
%20(1).png)
.png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
%20(1).png)
.png)
%20(1).png)
%20(1).png)
%20(1).png)
.jpg)
%20(1).png)
%20(1).png)
%20(1).png)
.jpg)
%20(1).png)
%2520(1).png)
%2520(1).png)
%2520(1).png)
%2520(1).png)
%2520(1).png)
.webp)
%2520(1).png)
.png)
