Connect Yandex Metrica to Google Sheets for Unbiased Marketing Insights

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What is Yandex Metrica?

Yandex Metrica is a powerful web analytics platform that provides insights into your website's performance, user behavior, and traffic sources. Enterprise companies benefit from using Yandex Metrica as it offers a wide range of features such as heat maps, session recordings, and detailed reports on user interactions. This enables businesses to optimize their online presence, improve user experience, and ultimately increase conversions and revenue.

What is Google Sheets?

Google Sheets is a cloud-based spreadsheet application that allows users to create, edit, and share spreadsheets online. It is particularly beneficial for enterprise companies as it provides real-time collaboration features, allowing teams to work together on data analysis and reporting. Furthermore, Google Sheets integrates with various third-party applications, making it an ideal tool for centralizing and visualizing data from multiple sources.

Connecting Yandex Metrica to Google Sheets

Connecting Yandex Metrica to Google Sheets can be done in several ways, including:

  • Manually exporting data from Yandex Metrica and importing it into Google Sheets via CSV files. This method requires regular manual updates and can be time-consuming.
  • Utilizing third-party data connectors or integrations available in the Google Sheets Add-Ons Marketplace. This option automates the data import process but may have limitations in terms of the metrics and dimensions available.
  • Developing a custom script using the Yandex Metrica API and Google Sheets API to fetch data and update the spreadsheet automatically. This method requires programming skills and ongoing maintenance.
  • Using a comprehensive marketing analytics platform like Improvado that covers the complete data pipeline, including data extraction, transformation, and normalization, as well as data visualization in Google Sheets. This solution offers a more scalable and efficient way of connecting Yandex Metrica to Google Sheets.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Yandex Metrica to Google Sheets with Improvado

Improvado is the best solution for connecting Yandex Metrica to Google Sheets for several reasons:

  • It automates the entire data pipeline, from data extraction to visualization, eliminating the need for manual updates or custom scripts.
  • Improvado offers a wide range of pre-built metrics and dimensions that can be automatically extracted from Yandex Metrica, providing a more comprehensive data set for analysis.
  • The platform is highly customizable, allowing users to tailor their data connectors and visualizations to meet specific business needs.
  • Improvado is built to handle large volumes of data, making it a suitable solution for enterprise companies with extensive marketing data.
  • The platform centralizes marketing and sales data, creating a single source of truth for better decision-making.
  • Improvado offers exceptional customer support, ensuring a seamless experience for users.

Summary of connection Yandex Metrica to Google Sheets

In summary, connecting Yandex Metrica and Google Sheets is essential for enterprise companies looking to centralize and visualize their marketing data for better decision-making. While there are several methods to achieve this connection, using a comprehensive marketing analytics platform like Improvado is the most efficient and scalable solution. Improvado offers customization, the ability to process large volumes of data, centralization of marketing and sales data, high-quality customer support, and a wide range of metrics and dimensions for a more in-depth analysis. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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