Connect Yandex Metrica to MS Excel for Unbiased Marketing Insights

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What is Yandex Metrica?

Yandex Metrica is a comprehensive web analytics tool that helps enterprise companies gain valuable insights into their website's performance. By tracking user behavior, traffic sources, and other essential metrics, Yandex Metrica enables businesses to make informed decisions to optimize their online presence. With its robust set of features, such as heatmaps, session recordings, and in-depth reporting, Yandex Metrica has become an indispensable tool for large enterprises to understand and improve their digital marketing initiatives.

What is MS Excel?

MS Excel is a powerful spreadsheet software that has become a staple of enterprise companies worldwide. With its extensive functionality and flexibility, MS Excel allows businesses to manage, analyze, and visualize their data in a user-friendly format. From financial budgeting and forecasting to organizing customer information, MS Excel offers a wide range of tools to help businesses make data-driven decisions. Its versatility and widespread adoption make it an essential component for companies looking to centralize their data and improve overall efficiency.

Connecting Yandex Metrica to MS Excel

Connecting Yandex Metrica to MS Excel can be achieved through several methods:

  • Using Yandex Metrica's built-in export feature to save the data as a CSV or XLS file, which can then be opened and manipulated in MS Excel.
  • Utilizing Yandex Metrica's API to pull data directly into MS Excel by writing custom scripts or using third-party tools.
  • Employing an MS Excel data connector, such as Power Query, to connect to Yandex Metrica and import the desired data directly into the spreadsheet.
  • Implementing a third-party platform, like Improvado, to extract and load data from Yandex Metrica to MS Excel automatically. This solution simplifies the process and streamlines data integration, enabling users to focus on data analysis and visualization rather than manual data extraction.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Yandex Metrica to MS Excel with Improvado

Improvado is the ideal solution to connect Yandex Metrica to MS Excel, offering several key advantages over other methods. With its advanced marketing analytics platform, Improvado automates the entire data pipeline, from extraction and transformation to normalization and visualization. Its user-friendly interface allows users to select the specific metrics and dimensions they need from Yandex Metrica, ensuring that only relevant data is imported into MS Excel for analysis.

Improvado's solution is also highly scalable and customizable, making it suitable for large enterprise companies with vast amounts of data. Its ability to centralize marketing and sales data from multiple sources into a single platform ensures that users have access to the most accurate, up-to-date information for decision-making. Furthermore, Improvado's dedicated customer support team ensures that users have the assistance they need to make the most of the platform's features.

Summary of connection Yandex Metrica to MS Excel

In summary, connecting Yandex Metrica and MS Excel is a vital task for enterprise companies looking to gain valuable insights from their marketing data. While several methods exist for linking these two platforms, using Improvado offers significant advantages in terms of scalability, customization, and ease of use. With its ability to process large volumes of data and centralize information from multiple sources, Improvado is the ideal solution for large enterprises seeking to make data-driven decisions. To learn more about how Improvado can benefit your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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