Connect Drift to Google Sheets Without SQL

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What is Drift?

Drift is a conversational marketing platform that helps large enterprises engage with their customers through chat, email, video, and automation. By using Drift, companies can generate leads, book meetings, and provide personalized experiences for their customers. Drift helps businesses streamline sales and marketing processes, ultimately boosting revenue and customer satisfaction.

What is Google Sheets?

Google Sheets is a cloud-based spreadsheet application, part of the Google Workspace suite. It enables enterprises to create, edit, and collaborate on spreadsheets in real-time, from anywhere. Google Sheets offers powerful data analysis and visualization tools, making it an ideal choice for businesses to manage, analyze, and share data in a scalable and secure manner.

Connecting Drift to Google Sheets

There are several ways to connect Drift to Google Sheets, including:

  • Using a third-party integration tool, such as Zapier or Integromat, to set up a connection between Drift and Google Sheets. These tools can automate data sync between the two platforms, allowing users to transfer data from Drift to Google Sheets seamlessly.
  • Utilizing Drift's built-in webhook functionality to send data to Google Sheets. Webhooks provide a way to push data from Drift to an external destination, such as a Google Sheets document, in real-time.
  • Exporting data from Drift manually and importing it into Google Sheets. This method can be time-consuming and prone to errors, especially if large volumes of data are involved.
  • Using a dedicated data connector like Improvado for a more efficient and reliable way to extract and load data from Drift to Google Sheets.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Drift to Google Sheets with Improvado

Improvado is an advanced marketing analytics platform that offers a complete data pipeline solution for businesses. It covers data extraction, transformation, normalization, and visualization. By using Improvado to connect Drift to Google Sheets, enterprises can benefit from:

  • Automated data extraction from Drift, including all relevant metrics and dimensions.
  • Efficient data transformation and normalization, ensuring data consistency and accuracy.
  • Customizable data visualization options, enabling users to create tailor-made reports and dashboards in Google Sheets.
  • Ability to handle large volumes of data, making it suitable for large enterprises with extensive marketing and sales data.
  • High-quality customer support, ensuring a smooth onboarding and ongoing assistance as needed.

Summary of connection Drift to Google Sheets

In summary, connecting Drift and Google Sheets can be achieved through various methods, including third-party integration tools, webhooks, and manual data import. However, the most efficient and reliable solution is to use a dedicated data connector like Improvado. With Improvado, large enterprises can benefit from a scalable, customizable, and centralized data pipeline solution that handles large volumes of data, offers high-quality customer support, and enables seamless data extraction and visualization. To get started with Improvado and streamline your marketing data management, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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