Connect Emarsys to Google Sheets for Unbiased Marketing Insights

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What is Emarsys?

Emarsys is a leading marketing automation platform designed to help enterprise companies engage with their customers across multiple channels. With its AI-driven personalization, Emarsys enables businesses to create highly targeted campaigns, improve customer retention, and boost sales. By leveraging Emarsys, large enterprises can streamline their marketing efforts and gain valuable insights to make data-driven decisions.

What is Google Sheets?

Google Sheets is a powerful cloud-based spreadsheet application that enables enterprises to create, edit, and collaborate on spreadsheets in real-time. With its extensive features and easy-to-use interface, Google Sheets allows businesses to manage and analyze their data efficiently. Companies benefit from using Google Sheets by reducing manual work, improving data accessibility, and fostering better collaboration among team members.

Connecting Emarsys to Google Sheets

To connect Emarsys to Google Sheets, you can follow these steps:

  • Export data from Emarsys: Start by exporting the desired data from your Emarsys account in a supported format, such as CSV or Excel.
  • Import data to Google Sheets: Open Google Sheets and create a new spreadsheet. Click on "File" and then "Import" to upload the exported data file from Emarsys.
  • Organize data: Clean up the imported data and organize it in a structured format to make it easier for analysis and visualization.
  • Use Google Sheets functions: Leverage built-in Google Sheets functions, such as VLOOKUP, QUERY, and PIVOT, to analyze and manipulate the data.
  • Create visualizations: Visualize the Emarsys data by creating charts and graphs in Google Sheets. This will help you identify trends and patterns in the data.
  • Automate data updates: Set up an automated process for updating the data in Google Sheets. This can be achieved by using third-party tools like Zapier or Integromat, which can connect Emarsys to Google Sheets and automate data syncing.
  • Utilize Improvado: Instead of manually connecting and syncing data between Emarsys and Google Sheets, consider using Improvado, a marketing analytics platform that can extract and load data from Emarsys to Google Sheets seamlessly and efficiently.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst

Connecting Emarsys to Google Sheets with Improvado

Improvado is the best solution for connecting Emarsys to Google Sheets, as it simplifies the data extraction and transformation process. With Improvado, you can automatically pull data from Emarsys, including a wide range of metrics and dimensions, and load it into Google Sheets for further analysis and visualization. This eliminates the need for manual data extraction and manipulation, saving time and reducing the risk of errors.

Improvado also offers a high level of customization, allowing you to configure the data extraction process according to your specific needs. With its ability to handle large volumes of data, Improvado ensures that even the most complex marketing campaigns can be analyzed and visualized effectively. Furthermore, Improvado provides exceptional customer support, ensuring that any issues or questions you may have are resolved quickly and efficiently.

Summary of connection Emarsys to Google Sheets

In summary, connecting Emarsys and Google Sheets can be achieved through manual data export and import, third-party automation tools, or by using Improvado. By choosing Improvado, you benefit from its scalability, customization, high-quality customer support, and ability to process large volumes of data. Additionally, Improvado enables you to centralize marketing and sales data, making it easier to analyze and visualize your Emarsys data in Google Sheets. To learn more about how Improvado can help you connect Emarsys to Google Sheets, book a call with one of their experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
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