Connect Sendgrid to Google Sheets to Eliminate Human Error

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What is Sendgrid?

Sendgrid is a leading email marketing platform that helps enterprise companies streamline their email delivery, management, and tracking processes. With its advanced features and reliable infrastructure, Sendgrid ensures high email deliverability rates, robust analytics, and customizable email templates, all of which contribute to enhanced customer engagement and improved ROI for marketing campaigns.

What is Google Sheets?

Google Sheets is a cloud-based spreadsheet application that enables enterprise companies to create, edit, and share spreadsheets in real-time. This highly collaborative tool offers seamless data management and analysis, easy access from any device, and robust integration capabilities with other popular platforms and tools. Google Sheets caters to the needs of large organizations with its advanced features, such as data validation, conditional formatting, and custom scripting, which facilitate efficient data manipulation and reporting.

Connecting Sendgrid to Google Sheets

There are several ways to connect Sendgrid to Google Sheets:

  • Use Sendgrid's native API to import data directly into Google Sheets. This method requires some technical knowledge and manual setup, but it offers a high level of customization and flexibility in terms of data retrieval and formatting.
  • Utilize a third-party app or tool, such as Zapier or Integromat, to automate data syncing between Sendgrid and Google Sheets. These tools offer pre-built integrations and a simple, user-friendly interface for setting up data flows and triggers.
  • Develop a custom script using Google Sheets' scripting capabilities, known as Google Apps Script, to fetch data from Sendgrid's API and import it into a spreadsheet. This option requires advanced coding skills, but it provides complete control over data extraction and formatting.
  • Employ an advanced marketing analytics platform like Improvado to manage the entire data pipeline, from data extraction and transformation to normalization and visualization. This solution offers a more comprehensive, streamlined, and scalable approach to connecting Sendgrid to Google Sheets, especially for large enterprises dealing with high volumes of data.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Sendgrid to Google Sheets with Improvado

Improvado is the best solution for large enterprises looking to connect Sendgrid to Google Sheets. This advanced marketing analytics platform covers the complete data pipeline, from data extraction and transformation to normalization and visualization. With Improvado, users can effortlessly import data from Sendgrid to Google Sheets, including all relevant metrics and dimensions, without any manual intervention or custom scripting.

Improvado offers several advantages over alternative solutions, such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado enables organizations to centralize their marketing and sales data, helping them make data-driven decisions and optimize their marketing strategies more effectively.

Summary of connection Sendgrid to Google Sheets

In summary, connecting Sendgrid and Google Sheets is essential for large enterprises seeking to centralize their email marketing data and derive actionable insights. While various methods exist to integrate the two platforms, Improvado is the most comprehensive, scalable, and efficient solution for large organizations. The platform offers seamless data extraction, transformation, normalization, and visualization, enabling users to effortlessly import and analyze Sendgrid data in Google Sheets. Some of the key benefits of using Improvado include scalability, customization, high-quality customer support, and the ability to process large volumes of data. To explore how Improvado can help your organization connect Sendgrid to Google Sheets, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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