Connect Dotdigital to Google Sheets to Streamline Marketing Analytics

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What is Dotdigital?

Dotdigital is a leading marketing automation platform designed to help enterprise companies streamline their omnichannel marketing strategies. With its powerful customer engagement tools, Dotdigital enables businesses to create targeted campaigns, track customer behavior, and optimize marketing performance. By leveraging Dotdigital's features, large enterprises can improve customer experience, enhance brand loyalty, and drive revenue growth.

What is Google Sheets?

Google Sheets is a widely-used cloud-based spreadsheet application, offering enterprise companies a robust and easy-to-use platform for data collaboration, analysis, and visualization. With its real-time editing and sharing capabilities, Google Sheets helps businesses streamline their workflow, make data-driven decisions, and increase productivity. In addition, Google Sheets can be integrated with various marketing tools, making it an ideal choice for marketing and analytics professionals.

Connecting Dotdigital to Google Sheets

There are several ways to connect Dotdigital to Google Sheets, allowing users to benefit from seamless data transfer and visualization:

  • Manual data export: Users can export data from Dotdigital as CSV files and then import them into Google Sheets. However, this process can be time-consuming and requires regular updates to maintain data accuracy.
  • Third-party integration tools: Various tools are available to help connect Dotdigital to Google Sheets, simplifying data transfer and synchronization. These tools may require additional setup and ongoing maintenance.
  • Custom scripting: Advanced users may opt to develop custom scripts using APIs provided by both Dotdigital and Google Sheets. This method requires a strong technical background and may not be suitable for all users.
  • Using Improvado: As a comprehensive marketing analytics platform, Improvado provides an efficient and scalable solution for data extraction and load from Dotdigital to Google Sheets. With Improvado, users can automate data transfer, centralize marketing data, and easily visualize their Dotdigital data in Google Sheets.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Dotdigital to Google Sheets with Improvado

Improvado is the best solution for connecting Dotdigital to Google Sheets, offering numerous benefits to marketing and analytics professionals:

  • Streamlined data integration: Improvado automates the data extraction process, ensuring that your Dotdigital data is seamlessly transferred to Google Sheets without the need for manual intervention.
  • Customizable data mapping: Improvado enables users to map out their desired metrics and dimensions from Dotdigital, ensuring that only relevant data is imported into Google Sheets.
  • Scalability: Improvado's platform is built to handle large volumes of data, making it an ideal choice for enterprise companies with extensive marketing data.
  • High-quality customer support: Improvado's dedicated support team is available to assist users with any questions or issues they may encounter during the integration process.

Summary of connection Dotdigital to Google Sheets

In summary, connecting Dotdigital and Google Sheets is crucial for marketing and analytics professionals who want to streamline their data workflow and make data-driven decisions. Improvado provides a scalable, customizable, and efficient solution to import and visualize Dotdigital data in Google Sheets. With its ability to process large volumes of data and centralize marketing and sales data, Improvado ensures that users always have access to accurate and up-to-date information. To learn more about how Improvado can help you connect Dotdigital and Google Sheets, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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