Connect TikTok Ads to Google Sheets Automatically

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What is TikTok Ads?

TikTok Ads is a powerful advertising platform that enables large enterprises to reach a vast audience of over 1 billion users worldwide. With its wide range of targeting options, creative formats, and engagement tools, TikTok Ads allows businesses to create highly effective ad campaigns that drive brand awareness, user engagement, and conversions. By leveraging TikTok Ads, enterprises can tap into a diverse and highly engaged audience, enhance their marketing strategies, and achieve significant growth.

What is Google Sheets?

Google Sheets is a popular cloud-based spreadsheet application that enables enterprises to store, organize, and analyze data collaboratively. With its intuitive interface, real-time collaboration features, and robust data manipulation capabilities, Google Sheets has become an essential tool for businesses looking to streamline their workflows and improve data-driven decision-making. By utilizing Google Sheets, large enterprises can benefit from increased efficiency, better collaboration, and improved data accessibility.

Connecting TikTok Ads to Google Sheets

There are several ways to connect TikTok Ads to Google Sheets:

  • Manually export data from TikTok Ads and import it into Google Sheets. This process can be time-consuming and requires regular updates to maintain data accuracy.
  • Utilize third-party integration tools, like Zapier or Integromat, to create automated workflows that sync data between TikTok Ads and Google Sheets. However, these tools may have limitations in terms of data granularity and customization options.
  • Develop custom scripts or APIs to extract data from TikTok Ads and load it into Google Sheets. This approach requires advanced technical skills and can be complex to maintain and scale.
  • Use Improvado, a powerful marketing analytics platform that offers a seamless and scalable solution for connecting TikTok Ads to Google Sheets. With Improvado, businesses can extract and load data from TikTok Ads directly into Google Sheets, enabling them to visualize and analyze their marketing performance with ease.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting TikTok Ads to Google Sheets with Improvado

Improvado is the ideal solution for connecting TikTok Ads to Google Sheets due to its comprehensive data pipeline and advanced analytics capabilities. With Improvado, businesses can extract a wide range of metrics and dimensions from TikTok Ads and easily load them into Google Sheets for further analysis. Additionally, Improvado offers powerful data transformation and normalization features, ensuring that the data is clean, accurate, and ready for visualization.

By choosing Improvado, enterprises benefit from its scalability, customization options, high-quality customer support, and ability to process large volumes of data. Furthermore, Improvado provides a centralized solution for managing and analyzing marketing and sales data from multiple sources, simplifying the process of gaining valuable insights and making data-driven decisions.

Summary of connection TikTok Ads to Google Sheets

In summary, connecting TikTok Ads and Google Sheets can provide enterprises with valuable insights into their marketing performance, driving better decision-making and ultimately, business growth. Improvado offers a seamless and scalable solution for integrating these two platforms, enabling businesses to easily access, visualize, and analyze TikTok Ads data within Google Sheets. With Improvado's advanced features, such as scalability, customization, high-quality customer support, and the ability to process large volumes of data, enterprises can benefit from a comprehensive marketing analytics solution that meets their unique needs. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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