LiveRamp Data Integration | Connect Your Identity Data
Connect LiveRamp's identity resolution and audience data to your data warehouse through Improvado's automated pipeline. Extract audience segments, match rates, and activation metrics without manual exports or complex API configurations.
Top performer: Brand campaigns at 8.1x ROAS.
Connect LiveRamp to your data warehouse
Improvado connects directly to LiveRamp's API to extract identity resolution metrics, audience segment performance, and activation data. The integration pulls match rates, addressable audience sizes, and campaign activation results automatically. Data refreshes run on your schedule, from hourly to daily, ensuring your analytics team has current audience insights. No manual CSV downloads or custom API development required.
From connection to autonomous action in three steps
Connect
Authenticate LiveRamp via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries LiveRamp performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from LiveRamp
LiveRamp is a data connectivity platform that gives companies and their partners the power to connect control, and use data to transform their customer experiences. It enables companies to safely and easily store their data while making the data available for activation measurement and analytics.
As a result, companies are able to generate valuable business outcomes through the use of its data. To do this, it gives companies access marketing suite, a data analytics suite, a product development suite, and a data monetization suite.
Benefits of Integration
• Companies can transform customer data into person-based IDs and reach their audiences through these IDs on any device.
• Companies are able to analyze all their customer data to uncover insights and take action to improve their customer engagement and marketing efforts.
• Companies can integrate the platform with a variety of other well-known platforms that enable them to eliminate data silos.
Our LiveRamp connector is a marketing API integration that will connect your LiveRamp account to your preferred marketing tools. This will enable you to automate the process of importing your LiveRamp data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.
Once you've set up the integration, our LiveRamp connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations.
Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.
Unified identity data across all platforms
LiveRamp data flows into Improvado's Marketing Common Data Model alongside your other marketing platforms. Audience match rates normalize with campaign performance from Facebook, Google, and programmatic platforms. This unified view shows how identity resolution impacts campaign effectiveness across channels. Compare LiveRamp audience activation with first-party data performance in a single dashboard.
What teams ask their AI agent about LiveRamp
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track audience match rates across Facebook, Google, and programmatic campaigns in unified dashboards
Your AI agent analyzes LiveRamp data and delivers actionable insights — automatically, in seconds.
Optimize media spend by comparing LiveRamp audience performance with first-party segments
Your AI agent analyzes LiveRamp data and delivers actionable insights — automatically, in seconds.
Report identity resolution ROI to executives with automated weekly audience performance summaries
Your AI agent analyzes LiveRamp data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read LiveRamp — it acts on it
Read
Pull metrics, dimensions, and trends from LiveRamp — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor LiveRamp through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send LiveRamp data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with LiveRamp as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your LiveRamp today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.