Connect Yandex Metrica to Domo to Get Analysis-Ready Data

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What is Yandex Metrica?

Yandex Metrica is a powerful web analytics tool that provides comprehensive data on website traffic, user behavior, and conversion rates. Enterprise companies benefit from using Yandex Metrica to gain valuable insights into their customers' preferences and enhance their marketing strategies accordingly. It offers advanced features such as segmentation, custom reports, and real-time data, enabling businesses to make data-driven decisions, optimize conversion rates, and improve user experience.

What is Domo?

Domo is a cloud-based business intelligence (BI) and data visualization platform that helps enterprise companies turn vast amounts of raw data into actionable insights. Domo offers a user-friendly interface for creating customizable dashboards and reports, making it easy for decision-makers to visualize data and identify trends in real-time. Its powerful analytics capabilities enable businesses to monitor their key performance indicators (KPIs), spot potential problems, and make informed decisions to drive growth and efficiency.

Connecting Yandex Metrica to Domo

Connecting Yandex Metrica to Domo can be achieved through the following steps:

  • Export data from Yandex Metrica: Generate reports containing the desired metrics and dimensions and export them to CSV or API format.
  • Prepare data for import: Clean up and format the exported data to ensure compatibility with Domo's data ingestion requirements.
  • Create a custom connector: Develop a custom data connector using Domo's SDK, which enables seamless data transfer between Yandex Metrica and Domo.
  • Configure data connections: Set up and authenticate the connection between Yandex Metrica and Domo using the custom connector.
  • Periodically update data: Schedule regular data refreshes to ensure that your Domo dashboard reflects the most recent Yandex Metrica data.
  • Alternatively, consider using Improvado: This advanced marketing analytics platform simplifies the data connection process, handling data extraction, transformation, and visualization for you. Improvado is the most efficient and reliable method to connect Yandex Metrica to Domo.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Yandex Metrica to Domo with Improvado

Improvado is the best solution for connecting Yandex Metrica to Domo for several reasons:

  • Complete data pipeline: Improvado covers the entire data pipeline, from extraction and transformation to normalization and visualization. This eliminates the need for manual data preparation and ensures seamless data integration.
  • Customizable metrics and dimensions: Improvado offers a comprehensive data dictionary, enabling you to select the specific metrics and dimensions you need for your Yandex Metrica Domo dashboard.
  • Centralized data: Improvado consolidates data from multiple marketing data sources, allowing you to manage and analyze all your data in one centralized platform.
  • Scalability: Improvado is designed to handle large volumes of data, making it an ideal choice for enterprise companies with extensive marketing data requirements.
  • Expert support: Improvado provides high-quality customer support to help you with data integration, dashboard development, and troubleshooting any issues that may arise.

Summary of connection Yandex Metrica to Domo

In summary, connecting Yandex Metrica and Domo can be a complex process involving data export, preparation, and custom connector development. Improvado simplifies this process by offering a complete data pipeline solution that handles data extraction, transformation, normalization, and visualization. With Improvado, you can enjoy the benefits of scalability, customization, high-quality customer support, and the ability to process large volumes of data. Additionally, Improvado centralizes marketing and sales data, making it easier for enterprise companies to manage and analyze their data. To learn more about how Improvado can help you connect Yandex Metrica to Domo, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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