Connect MediaMath to Google Sheets with Zero API Maintenance

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What is MediaMath?

MediaMath is a leading programmatic advertising platform that helps large enterprises optimize their digital marketing campaigns. With its advanced algorithms and data-driven approach, MediaMath enables businesses to reach their target audience, increase ad performance, and maximize return on investment. By leveraging powerful analytics and insights, enterprise companies can make data-driven decisions, streamline their marketing efforts, and effectively allocate their budget to achieve maximum results.

What is Google Sheets?

Google Sheets is a widely-used, cloud-based spreadsheet application that offers enterprise companies a flexible and collaborative way to manage, analyze, and share data. With its real-time collaboration features, version control, and seamless integration with other Google Workspace tools, Google Sheets enables teams to work together efficiently, automate tasks, and generate insights from data. Moreover, its compatibility with various third-party applications and APIs allows businesses to customize their workflow and connect with a wide range of data sources, making it a powerful tool for data analysis and visualization.

Connecting MediaMath to Google Sheets

Connecting MediaMath to Google Sheets can be achieved in several ways:

  • Manual data export: Exporting data from MediaMath and then importing it into Google Sheets. This method requires manual effort and is time-consuming, particularly for large data sets.
  • API-based integration: Developing custom scripts to fetch data from MediaMath using its API and push it into Google Sheets. This approach requires technical expertise and can be complex to maintain and update.
  • Third-party connectors: Using available third-party connectors to link MediaMath with Google Sheets. These connectors simplify the process but may have limitations in terms of data synchronization and customization.
  • Using Improvado: A powerful and scalable solution for data extraction and normalization, Improvado allows you to load data from MediaMath to Google Sheets effortlessly and in real-time, ensuring accurate and up-to-date data visualization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting MediaMath to Google Sheets with Improvado

Improvado is the best solution for connecting MediaMath to Google Sheets as it offers a comprehensive and scalable data pipeline. It simplifies the data extraction process, enabling you to automatically extract metrics and dimensions from MediaMath and seamlessly integrate them into Google Sheets. With Improvado, you can customize data transformations, automate data synchronization, and manage large volumes of data with ease.

Moreover, Improvado's platform is designed for enterprise companies and offers high-quality customer support to ensure a smooth and efficient integration process. It centralizes marketing and sales data, allowing you to visualize and analyze the data in one place, making it the ideal choice for connecting MediaMath to Google Sheets.

Summary of connection MediaMath to Google Sheets

In summary, connecting MediaMath to Google Sheets is a crucial step for enterprise companies to gain insights, optimize marketing efforts, and make data-driven decisions. Improvado offers a powerful and scalable solution that simplifies data extraction, transformation, and visualization, allowing you to focus on generating actionable insights. With its customization capabilities, ability to process large volumes of data, and centralized data management, Improvado is the best choice for connecting MediaMath to Google Sheets. To learn more about how Improvado can help your business, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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