Connect Gong to Google Sheets with Zero API Maintenance

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What is Gong?

Gong is a powerful AI-driven sales and marketing platform that helps large enterprises identify patterns and trends in their customer interactions. By using advanced analytics and natural language processing, Gong provides valuable insights into sales calls, emails, meetings, and more, aiding in the optimization of sales strategies and the acceleration of revenue growth. Enterprise companies benefit from Gong's capabilities to improve sales performance, enhance coaching and training, and drive better decision-making.

What is Google Sheets?

Google Sheets is a cloud-based spreadsheet application that allows users to create, edit, and share documents in real-time. As part of the Google Workspace suite, Google Sheets is accessible from any device with internet access, enabling enterprise companies to collaborate seamlessly and efficiently. Google Sheets offers a range of powerful features like conditional formatting, data validation, and pivot tables, which help businesses analyze and visualize data, streamline workflows, and make data-driven decisions.

Connecting Gong to Google Sheets

Connecting Gong to Google Sheets can be achieved through various methods:

  • Manual data export and import: Users can periodically export data from Gong in CSV or Excel format and then import it into Google Sheets for further analysis.
  • API integration: Advanced users can leverage Gong's API to pull data directly into Google Sheets. This method requires programming knowledge and ongoing maintenance to ensure data accuracy and reliability.
  • Third-party connectors: Several data connector tools are available in the market, which can facilitate the connection between Gong and Google Sheets. However, these tools may have limitations in terms of customization, scalability, and support.
  • Improvado: As a comprehensive marketing analytics platform, Improvado offers a complete data pipeline solution, from data extraction and load to visualization. It simplifies and streamlines the process of connecting Gong to Google Sheets, ensuring data accuracy, customization, and scalability.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Gong to Google Sheets with Improvado

Improvado stands out as the best solution to connect Gong to Google Sheets due to its advanced capabilities and ease of use. With Improvado, users can automatically extract a wide range of metrics and dimensions from Gong, eliminating the need for manual data imports and time-consuming API integrations. Improvado also offers a high degree of customization, allowing users to tailor their data connections to meet specific business needs.

Furthermore, Improvado is built to handle large volumes of data, ensuring performance and reliability for enterprise companies. Its platform centralizes marketing and sales data from various sources, providing a unified view of the data landscape. With top-notch customer support and a user-friendly interface, Improvado makes it easy for marketing and analytics decision-makers to connect Gong to Google Sheets and unlock valuable insights from their data.

Summary of connection Gong to Google Sheets

In summary, connecting Gong and Google Sheets can be achieved through various methods, but Improvado stands out as the most comprehensive and efficient solution. With Improvado, enterprises benefit from scalability, customization, high-quality customer support, the ability to process large volumes of data, and the centralization of marketing and sales data. To explore how Improvado can help your business connect Gong to Google Sheets and unlock the full potential of your data, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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