Connect Outbrain to Google Sheets Automatically

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What is Outbrain?

Outbrain is a leading native advertising platform that helps enterprise companies reach their target audience through personalized content recommendations. By utilizing Outbrain, businesses can drive higher engagement, increase website traffic, and boost conversions. With its advanced targeting capabilities and robust analytics, Outbrain is an essential tool for marketing and analytics decision-makers in large enterprises.

What is Google Sheets?

Google Sheets is a powerful cloud-based spreadsheet application that allows enterprise companies to store, manage, and analyze data efficiently. It is a popular choice for large organizations due to its real-time collaboration features, easy accessibility, and seamless integration with other Google applications. With its advanced data manipulation and visualization capabilities, Google Sheets enables marketing and analytics decision-makers to make informed decisions based on data-driven insights.

Connecting Outbrain to Google Sheets

There are several ways to connect Outbrain to Google Sheets, including:

  • Manually exporting Outbrain data as a CSV file and then importing it into Google Sheets. This method can be time-consuming and may require frequent updates to keep the data current.
  • Utilizing third-party tools or add-ons that can help automate the data import process. However, these tools may have limitations in terms of the metrics and dimensions they can extract from Outbrain.
  • Developing custom scripts using programming languages like Python or JavaScript to extract data from Outbrain's API and load it into Google Sheets. This method requires technical expertise and can be challenging to maintain and scale.
  • Using a data connector like Improvado to automate the entire process of extracting, transforming, and loading data from Outbrain to Google Sheets. This solution streamlines the process, saves time, and ensures that the data is always up-to-date. Data extraction and load become seamless with Improvado.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Outbrain to Google Sheets with Improvado

Improvado is the best solution to connect Outbrain to Google Sheets because it offers a scalable and customizable platform built specifically for large enterprises. With Improvado, you can easily extract a wide range of metrics and dimensions from Outbrain and load them into Google Sheets for further analysis and visualization. Furthermore, Improvado can handle large volumes of data and centralize marketing and sales data from multiple sources, providing a holistic view of your organization's performance.

Improvado's team of experts offers high-quality customer support to ensure that your data pipeline is running smoothly and efficiently. With Improvado, you can focus on making data-driven decisions rather than spending time on manual data extraction and manipulation.

Summary of connection Outbrain to Google Sheets

In summary, connecting Outbrain to Google Sheets is crucial for marketing and analytics decision-makers in large enterprises. Improvado offers a comprehensive solution that streamlines the process, providing scalability, customization, high-quality customer support, and the ability to process large volumes of data. By centralizing marketing and sales data from multiple sources, you can gain valuable insights and make informed decisions to drive your business's success. To learn more about how Improvado can help you connect Outbrain to Google Sheets, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
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Activision relies fully on Improvado for its marketing dashboard.

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