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Monitor report views, user activity, and workspace metrics from Power BI. Consolidate business intelligence data in your data warehouse or Looker.
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Improvado connects to your marketing platforms through secure APIs, automatically extracting campaign data, conversion metrics, and customer insights. The platform pulls data from Google Ads, Facebook Ads, LinkedIn, Shopify, HubSpot, and 500+ other sources on your defined schedule. Marketing data gets transformed and cleaned through automated rules before loading into Power BI datasets. This eliminates manual data imports and ensures your Power BI reports always reflect current campaign performance and business metrics.
Improvado's Marketing Common Data Model standardizes metrics and dimensions from different platforms, creating consistent field names for Power BI analysis. Facebook 'link clicks' and Google 'clicks' become unified metrics in your Power BI datasets, enabling true cross-platform reporting. This normalization supports Power BI's relationship modeling and DAX calculations across marketing channels. You can build comprehensive Power BI dashboards that analyze customer journeys, attribution, and ROI without worrying about data inconsistencies between platforms.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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