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Marketing data lake: Discover what it is, how it differs from data warehouses, and the key benefits for analytics in 2025.
AI marketing agent: Discover 7 proven ways AI agents are transforming marketing analytics, campaign planning, and optimization in 2025.
Marketing intelligence: Learn what it is, how it differs from market research, and how to use it for a data-driven strategy in 2025.
Analytics marketing agency: Use this 5-step guide to find a data-driven partner that aligns with your goals, budget, and growth stage in 2025.
Cross channel analytics: Discover 9 overlooked tactics to increase marketing ROI with data-driven strategies and automation in 2025.
AI assistant for marketing: Compare ChatGPT, Claude, Gemini, and DeepSeek for content, SEO, and reporting tasks in 2025.
Improvado welcomes referral, resell, technology, and strategic partners to accelerate growth and innovation
Analytics CPC: Discover a 6-step guide to Google Ads analytics. Analyze ad performance, conversions, and audience insights for better ROI in 2025.
Advertising monitoring and optimization: Learn proven strategies to master ad spend monitoring and boost ROAS for your digital campaigns in 2025.
Best insurance analytics software: Compare the top 5 solutions for tracking, analyzing, and improving marketing efforts in 2025.
AI marketing automation: Explore 9 use cases to streamline workflows, optimize campaigns, and drive better results with real-time insights in 2025.
Optimizing ad spend: 5 proven tactics for performance marketing, data unification, audience expansion, and UTM tracking in 2025.
CPG analytics tools: Discover the 7 best solutions to streamline data management, optimize marketing, and drive growth in the CPG industry for 2025.
Analytics GDPR compliant: Discover the 5 best analytics tools to protect user privacy, gain insights, and ensure compliance for your brand in 2025.
Retail analytics software: Discover 15 top platforms to analyze performance, enhance decision-making, and drive retail growth in 2025.
Ecommerce analytics tools: Track sales, improve customer insights, and optimize marketing performance with the top 14 solutions for 2025.
Claravine alternatives: Explore the top 3 data governance tools with advanced features for marketing data management in 2025.
Improvado has been recognized as a 'One to Watch' in the Analytics & Data Capture category of Snowflake’s Modern Marketing Data Stack Report for 2024.
Looker vs Tableau vs Power BI: Compare ease of use, visualization, collaboration, and pricing to find the best BI platform for your organization in 2025.
What is Looker Studio: Learn how to use Looker Studio for data visualization, reporting, and advanced analytics with this step-by-step guide for 2025.
Looker vs Looker Studio: Discover key differences and how Improvado simplifies data aggregation, transformation, and visualization in 2025.
Business intelligence Looker vs Power BI: Compare integration, usability, data manipulation, and pricing to choose the best BI tool in 2025.
Marketing compliance checklist: Ensure your campaigns meet legal regulations and follow internal guidelines for optimized performance in 2025.
Programmatic advertising: Learn about platforms, tools, real-time bidding, targeting options, and best practices for success in 2025.
360 ad formats: Step-by-step guide to setting up and running a DV360 campaign. Learn best practices for Display & Video 360 in 2025.
Buy display ads: Explore the differences between Google Display Network and DV360 to choose the right ad platform for your goals in 2025.
Basis vs The Trade Desk: Compare targeting, creative, pricing, analytics, and more to find the best DSP for your advertising strategy in 2025.
DV360 targeting: Master powerful targeting options, first-party data, Google Audiences, and advanced features for better ROAS in 2025.
Campaign Manager 360 vs DV360: Discover the key differences and best practices for integrating both platforms for optimal ad performance in 2025.
DV360 vs Google Ads: Explore the differences, targeting, ad formats, and campaign management to choose the best platform for your goals in 2025.
Programmatic vs Google Ads: Explore key differences, strengths, targeting, and pricing models for smarter campaign strategies in 2025.
DSP vs SSP: Learn the key differences, how these platforms interact, and how to optimize ad spend with programmatic advertising in 2025.
DSP advertising: Discover what a demand-side platform is, how it works, and how to optimize campaigns with DSPs in 2025.
AI lead generation: Discover essential strategies, tools, and techniques to automate and optimize your lead generation with AI in 2025.
Lead generation tools: Discover the 25 best solutions to enhance your marketing, including CRM, email, and data enrichment tools for 2025.
AI lead generation tools: Review the best 18 software solutions for features, pricing, and results in 2024.
Improvado partnered with Walmart Connect to provide retail brands with a powerful solution for efficient, comprehensive revenue reporting.
AI in sales: Learn 7 strategies and use cases to transform sales operations, accelerate deal cycles, and boost efficiency with AI in 2025.
ABM solution lead generation: Discover 7 proven digital marketing strategies to fuel your pipeline and drive high-quality leads in 2025.
Lead generation process: Learn the fundamentals, types of leads, and key strategies to attract and convert customers in 2025.
BI & ETL partners for Snowflake: Learn how Improvado and Snowflake provide enterprise-grade marketing analytics and campaign intelligence in 2025.
Marketing data governance: Monitor campaign performance, brand, and compliance to optimize ROAS and thrive in the competitive digital ad space in 2025.
Building programmatic models: Learn key steps, best practices, and approaches for robust programmatic advertising strategies in 2025.
Best platform for dynamic creative optimization in CMS: Learn DCO benefits, mechanisms, and best practices for advertising in 2025.
Data audit: Learn how to conduct marketing data quality audits, plan metrics, analyze issues, and monitor data for better results in 2025.
B2B programmatic advertising: Master key strategies, advanced techniques, and data governance for successful campaigns in 2025.
Ad inventory management: Learn about types, pricing models, and how to optimize your ad inventory for better results in 2025.
Frequency capping: Learn what it is, how to determine the optimal cap, and implement effective strategies for your ads in 2025.
Best display advertising: Discover 15 best practices and options for CDO platforms to optimize your display ad campaigns in 2025.
Insertion order (IO): Learn what it is, how to set up and manage IOs in DV360, and discover AI tools for campaign management in 2025.
Marketing effectiveness: Discover strategies, key metrics, and AI tools to measure and improve your marketing outcomes in 2025.
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