Improvado Partners with Snowflake to Unlock Enterprise-Grade Marketing Analytics & Campaign Intelligence

Together, Improvado and Snowflake empower marketing analytics and data teams with enterprise-grade data extraction, transformation, harmonization, governance, and actionable insights—directly within the Snowflake AI Data Cloud.

We're excited to announce our partnership with Snowflake, the AI Data Cloud company. With this collaboration, Snowflake users can now seamlessly conduct comprehensive marketing data analysis within the Snowflake environment, transforming raw data into actionable insights to drive ROI.

By leveraging Improvado, Snowflake users can unify their data in a governed data platform to unlock deeper insights, optimize campaign performance, and ensure data quality and compliance. Key features available through this collaboration include:

• Automated Data Analysis: Improvado applies multiple algorithms at the extraction step to ensure that data consolidated in Snowflake is correct and consistent. 
• Snowflake Metadata: Comprehensive metadata generated by the AI Agent enhances data usability for analytics and reporting. Marketers gain valuable context, enabling them to better understand their data’s nuances.
• Marketing Data Governance: Advanced data profiling algorithms validate data consistency and quality, ensuring the information used for decision-making is accurate and reliable.
• Campaign Intelligence: Snowflake users gain granular insights into campaign performance across channels to make data-driven decisions,optimize outcomes and boost ROAS.
• Actionable Insights: The AI Agent sends comparative reports over specific periods, helping marketers quickly identify anomalies or drops in conversions. This proactive approach enables swift adjustments and immediate strategy and ROI improvements.
• Reverse ETL: Snowflake users have a toolkit to transform collected data and route it back into marketing tools to inform and drive decision-making and actions.

"This partnership provides solutions for marketers and data engineers to overcome common challenges such as data silos, manual data processing, and lack of actionable insights. The comprehensive integration of Improvado with Snowflake simplifies data management, enhances analytics, and ensures robust marketing data governance, enabling teams to focus on strategic decision-making rather than data preparation." – Roman Vinogradov, VP of Product at Improvado.

By integrating Snowflake with Improvado, companies can bring their data sources together into the AI Data Cloud, enabling robust marketing data governance practices and empowering them to extract valuable insights from their data to optimize marketing campaigns. Get a demo with our team to explore the Snowflake connection and discover advanced analytics capabilities.