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With Improvado you can merge marketing data from Google Ads and Google My Business on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.
Connect Google Ads and Google My Business to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. With this Google Ads integration, you'll be able to collect your ad performance and detailed statistics—including impressions, clicks, cost, and conversions—and organize them into a single platform or other marketing tools. Our Google Ads connector enables you to monitor and manage complex Google Ads campaigns with ease.
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With the Google My Business (GMB) API, you can monitor when customers search for your business in search and Google Maps, manage multiple locations, and measure customer engagement. Our connector merges your Google My Business account with your preferred marketing tools. This enables you to automate the process of importing your Google My Business data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations. Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.
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Advanced data visualization tools offer detailed dashboards that connect Google Ads and Google My Business data in a one-piece representation of your marketing performance. With custom dashboards you can:
Joining Google Ads and Google My Business allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.
Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Google Ads and Google My Business. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.
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