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Maximize visibility and insights with unified data from Google Ads and Google Business Profile integration.
Sync Google Ads and Google Business Profile Google My Business with Improvado through our simple setup.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Ads is an online advertising platform enabling businesses to create and manage pay-per-click campaigns across search, display, and video networks. It offers features like keyword targeting, ad scheduling, and detailed audience segmentation, allowing precise control over ad delivery. For example, advertisers can use automated bidding strategies to optimize for conversions or target specific demographics to improve campaign efficiency.
Despite its advanced capabilities, 64% of marketers lack tools to measure true ROI accurately, highlighting the need for robust data integration. Integrating Google Ads with Improvado streamlines data aggregation and reporting, eliminating 90% of marketing-related IT tickets by automating data workflows and reducing manual errors. This technical synergy enhances actionable insights and campaign performance tracking for marketing teams.
Google Business Profile, formerly known as Google My Business, is a free platform that allows companies to manage their online presence across Google Search and Maps. It provides essential details like location, hours, and contact information, making it easier for customers to find and choose your business. By maintaining an accurate profile, businesses can improve visibility and attract local customers actively searching for their services.
This platform offers insights into customer interactions, helping businesses understand how people discover and engage with their listing. Additionally, it supports posting updates, photos, and offers to keep the profile fresh. Improvado integrates with Google Business Profiles and connects 500+ sources to streamline data management and marketing efforts.
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This dashboard integrates Google Ads with Google Business Profile (formerly Google My Business) to provide a unified view of your online marketing efforts. It reduces procurement complexity by 85%, streamlining campaign management and local listing updates in one place. Gain clear insights without switching platforms.
To integrate Google Ads with Google Business Profile, link your Google Ads account to your business profile through Google Ads settings, enabling location extensions and local campaigns. Tools like Improvado can simplify this process by automating data aggregation and syncing across platforms.
Connecting these platforms enhances ad targeting with location-based data, improves local ad performance, and provides insights into how ads drive in-store visits. Improvado helps by consolidating this data for clearer reporting and optimization.
Data synchronization occurs through Google's API connections, updating metrics like clicks, impressions, and location actions in near real-time. Improvado can automate this data flow, ensuring accurate and up-to-date analytics across dashboards.
Yes, Improvado can aggregate data from multiple Google Business Profiles linked to various Google Ads accounts, providing centralized reporting and easier campaign management for businesses with multiple locations.
You need administrative access to both Google Ads and
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