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With Improvado you can merge marketing data from Yext and Google My Business on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.
Connect Yext and Google My Business to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Yext is a data management platform designed to track your business’ location-related information on multiple directories. With Yext, companies can learn what matters the most for their customers and answer all their questions to increase time on site and decrease bounce rate. Additionally, it allows you to manage all location listings and deal with customer reviews in search engines. Improvado extracts all data from Yext through the API connector, then normalizes and aggregates it in your data warehouse. You can also streamline transformed data to your BI tool to get more granular insights and create detailed marketing reports.
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With the Google My Business (GMB) API, you can monitor when customers search for your business in search and Google Maps, manage multiple locations, and measure customer engagement. Our connector merges your Google My Business account with your preferred marketing tools. This enables you to automate the process of importing your Google My Business data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations. Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.
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Advanced data visualization tools offer detailed dashboards that connect Yext and Google My Business data in a one-piece representation of your marketing performance. With custom dashboards you can:
Joining Yext and Google My Business allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.
Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Yext and Google My Business. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.
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