Integrate Google Search Console and Google My Business data into a single marketing dashboard

With Improvado you can merge marketing data from Google Search Console and Google My Business on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Google Search Console and Google My Business to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Google Search Console

Google's Search Console provides a range of features to help you monitor your website's presence in Google Search results. Total impressions, clicks on your web pages, click-through rate, position in Google’s search results, and many other features help you to understand how your website is performing and how you can improve it. Our Google Search Console connector helps you to merge all these data with stats from other marketing channels to get a holistic picture of your marketing performance across all platforms. Use this connector as a gateway to extract your data and organize it so it is easy to review, export, and share with others.

Streamlining data from Google My Business

With the Google My Business (GMB) API, you can monitor when customers search for your business in search and Google Maps, manage multiple locations, and measure customer engagement. Our connector merges your Google My Business account with your preferred marketing tools. This enables you to automate the process of importing your Google My Business data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations. Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.

FAQ

Streamlining data from Google Search Console

Google's Search Console provides a range of features to help you monitor your website's presence in Google Search results. Total impressions, clicks on your web pages, click-through rate, position in Google’s search results, and many other features help you to understand how your website is performing and how you can improve it. Our Google Search Console connector helps you to merge all these data with stats from other marketing channels to get a holistic picture of your marketing performance across all platforms. Use this connector as a gateway to extract your data and organize it so it is easy to review, export, and share with others.

Streamlining data from Google My Business

With the Google My Business (GMB) API, you can monitor when customers search for your business in search and Google Maps, manage multiple locations, and measure customer engagement. Our connector merges your Google My Business account with your preferred marketing tools. This enables you to automate the process of importing your Google My Business data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations. Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.

Streamlining data from Google My Business

With the Google My Business (GMB) API, you can monitor when customers search for your business in search and Google Maps, manage multiple locations, and measure customer engagement. Our connector merges your Google My Business account with your preferred marketing tools. This enables you to automate the process of importing your Google My Business data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations. Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.

Google My Business integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Google Search Console and Google My Business data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Google My Business and Google Search Console to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Google Search Console and Google My Business?

Joining Google Search Console and Google My Business allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Google Search Console and Google My Business. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Google My Business and Google Search Console data in a single tool

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