Integrate Yext and Snapchat data into a single marketing dashboard

With Improvado you can merge marketing data from Yext and Snapchat on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Yext and Snapchat to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Yext

Yext is a data management platform designed to track your business’ location-related information on multiple directories. With Yext, companies can learn what matters the most for their customers and answer all their questions to increase time on site and decrease bounce rate. Additionally, it allows you to manage all location listings and deal with customer reviews in search engines. Improvado extracts all data from Yext through the API connector, then normalizes and aggregates it in your data warehouse. You can also streamline transformed data to your BI tool to get more granular insights and create detailed marketing reports.

Streamlining data from Snapchat

Snapchat is a mobile messaging service from Snap Inc. that sends a photo or video to someone that lasts only up to 10 seconds before it disappears. Snapchat Ads lets you reach Snapchat users with interactive video ads in the Snapchat app. The Snapchat Ads integration gives you real-time API insights into how people interact with your ad, how to target your audience, and how to create an ad that can be interactive.Our Snapchat Ads connector allows you to link your Snapchat Ads account to other marketing tools. Once connected, it automatically sends your Snapchat Ads account data, such as your ad spend, impressions, clicks, and more. You can use that data to start optimizing Snapchat Ads campaigns and get more from your marketing data.

FAQ

Streamlining data from Yext

Yext is a data management platform designed to track your business’ location-related information on multiple directories. With Yext, companies can learn what matters the most for their customers and answer all their questions to increase time on site and decrease bounce rate. Additionally, it allows you to manage all location listings and deal with customer reviews in search engines. Improvado extracts all data from Yext through the API connector, then normalizes and aggregates it in your data warehouse. You can also streamline transformed data to your BI tool to get more granular insights and create detailed marketing reports.

Streamlining data from Snapchat

Snapchat is a mobile messaging service from Snap Inc. that sends a photo or video to someone that lasts only up to 10 seconds before it disappears. Snapchat Ads lets you reach Snapchat users with interactive video ads in the Snapchat app. The Snapchat Ads integration gives you real-time API insights into how people interact with your ad, how to target your audience, and how to create an ad that can be interactive.Our Snapchat Ads connector allows you to link your Snapchat Ads account to other marketing tools. Once connected, it automatically sends your Snapchat Ads account data, such as your ad spend, impressions, clicks, and more. You can use that data to start optimizing Snapchat Ads campaigns and get more from your marketing data.

Streamlining data from Snapchat

Snapchat is a mobile messaging service from Snap Inc. that sends a photo or video to someone that lasts only up to 10 seconds before it disappears. Snapchat Ads lets you reach Snapchat users with interactive video ads in the Snapchat app. The Snapchat Ads integration gives you real-time API insights into how people interact with your ad, how to target your audience, and how to create an ad that can be interactive.Our Snapchat Ads connector allows you to link your Snapchat Ads account to other marketing tools. Once connected, it automatically sends your Snapchat Ads account data, such as your ad spend, impressions, clicks, and more. You can use that data to start optimizing Snapchat Ads campaigns and get more from your marketing data.

Snapchat integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Yext and Snapchat data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Snapchat and Yext to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Yext and Snapchat?

Joining Yext and Snapchat allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Yext and Snapchat. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Snapchat and Yext data in a single tool

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