Integrate Google Analytics and Snapchat data into a single marketing dashboard

With Improvado you can merge marketing data from Google Analytics and Snapchat on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Google Analytics and Snapchat to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Google Analytics

Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.

Streamlining data from Snapchat

Snapchat is a mobile messaging service from Snap Inc. that sends a photo or video to someone that lasts only up to 10 seconds before it disappears. Snapchat Ads lets you reach Snapchat users with interactive video ads in the Snapchat app. The Snapchat Ads integration gives you real-time API insights into how people interact with your ad, how to target your audience, and how to create an ad that can be interactive.Our Snapchat Ads connector allows you to link your Snapchat Ads account to other marketing tools. Once connected, it automatically sends your Snapchat Ads account data, such as your ad spend, impressions, clicks, and more. You can use that data to start optimizing Snapchat Ads campaigns and get more from your marketing data.

FAQ

Streamlining data from Google Analytics

Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.

Merging Google Analytics data with other connectors

Streamlining data from Snapchat

Snapchat is a mobile messaging service from Snap Inc. that sends a photo or video to someone that lasts only up to 10 seconds before it disappears. Snapchat Ads lets you reach Snapchat users with interactive video ads in the Snapchat app. The Snapchat Ads integration gives you real-time API insights into how people interact with your ad, how to target your audience, and how to create an ad that can be interactive.Our Snapchat Ads connector allows you to link your Snapchat Ads account to other marketing tools. Once connected, it automatically sends your Snapchat Ads account data, such as your ad spend, impressions, clicks, and more. You can use that data to start optimizing Snapchat Ads campaigns and get more from your marketing data.

Snapchat integration with other services

Streamlining data from Snapchat

Snapchat is a mobile messaging service from Snap Inc. that sends a photo or video to someone that lasts only up to 10 seconds before it disappears. Snapchat Ads lets you reach Snapchat users with interactive video ads in the Snapchat app. The Snapchat Ads integration gives you real-time API insights into how people interact with your ad, how to target your audience, and how to create an ad that can be interactive.Our Snapchat Ads connector allows you to link your Snapchat Ads account to other marketing tools. Once connected, it automatically sends your Snapchat Ads account data, such as your ad spend, impressions, clicks, and more. You can use that data to start optimizing Snapchat Ads campaigns and get more from your marketing data.

Snapchat integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Google Analytics and Snapchat data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Snapchat and Google Analytics to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Google Analytics and Snapchat?

Joining Google Analytics and Snapchat allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Google Analytics and Snapchat. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Snapchat and Google Analytics data in a single tool

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