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Boost your campaigns with unified data for smarter insights and enhanced organic reach across Outbrain and Snapchat.
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Link Outbrain and Snapchat Organic data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Outbrain is a content discovery and native advertising platform designed to amplify online content by delivering personalized recommendations across premium publisher sites. It uses machine learning algorithms to optimize audience targeting and engagement, supporting formats like in-feed units and video placements. In a landscape where enterprises average 120+ martech tools, Outbrain integrates data from multiple sources to streamline campaign management and reporting.
The platform's robust API facilitates seamless connection with analytics systems, enabling detailed attribution and performance tracking. When paired with Improvado, users experience 5× faster time-to-insight through automated data aggregation and visualization, reducing manual reporting efforts and accelerating decision-making processes for marketers handling complex data environments.
Snapchat Organic provides brands and creators with tools to craft and share content directly on the platform, fostering genuine audience engagement. It offers detailed analytics to track performance, audience interactions, and content reach, helping optimize ongoing campaigns. This transparency allows businesses to understand user behavior and refine their messaging effectively.
Leveraging Snapchat Organic enhances brand visibility without heavy advertising spend, making it cost-efficient for marketing teams. Integration with Improvado streamlines data management by reducing weekly reconciliation from 8 hours to just 30 minutes, enabling faster decision-making and more precise marketing strategies.
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This dashboard integrates Outbrain and Snapchat Organic data, offering a unified view of your content performance and audience engagement. It simplifies complex metrics into clear insights, helping you monitor key trends and campaign impact in real time.
This integration allows marketers to combine Outbrain's content amplification with Snapchat's organic audience insights, enhancing cross-platform content strategies without paid ads.
Setup involves linking your Outbrain account with Snapchat’s organic analytics via API connections; tools like Improvado can simplify data extraction and integration workflows.
The integration provides a unified view of content performance, enabling better audience targeting and content optimization across both platforms through consolidated data.
Data sync occurs via APIs that transfer performance metrics regularly; platforms like Improvado support automated, scheduled data pulls to maintain up-to-date reporting.
Yes, Improvado aggregates data from Outbrain and Snapchat Organic into customizable dashboards, streamlining analysis and saving time for marketing teams.
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