Connect Outbrain and Google Analytics to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Outbrain is an online advertiser specializing in presenting sponsored website links. It is a premium discovery platform that connects marketers to their target audience through personalized recommendations on the world’s leading publishers. We use proprietary interest and behavioral data to capture the audience's attention and inspire their next action. Our Outbrain integration transforms and loads Outbrain data to your visualization tool, giving you access to raw customer data without developers.
Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.
Advanced data visualization tools offer detailed dashboards that connect Outbrain and Google Analytics data in a one-piece representation of your marketing performance. With custom dashboards you can:
Joining Outbrain and Google Analytics allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.
Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Outbrain and Google Analytics. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.