Connect Criteo and Google Analytics to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Criteo is a retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser’s website. Criteo’s main objective is to help you track key conversion events and details.Improvado uses a REST API token for its Criteo connection. We normalize and synchronize Criteo data with your data warehouse to make actionable insights more accessible. From there, you can load data to your business intelligence tools to visualize your marketing performance and make marketing reports more clear and concise.
Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.
Advanced data visualization tools offer detailed dashboards that connect Criteo and Google Analytics data in a one-piece representation of your marketing performance. With custom dashboards you can:
Joining Criteo and Google Analytics allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.
Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Criteo and Google Analytics. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.