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Harness unified data to boost campaign precision and drive stronger results with Criteo and Twitter integration
Link Criteo and Twitter data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Criteo is a global technology platform specializing in performance marketing and personalized advertising, designed to optimize campaign outcomes through advanced machine learning algorithms. It offers precise audience segmentation, real-time bidding, and cross-device tracking, enabling marketers to deliver tailored ads that enhance conversion rates. In an industry where analytics teams spend 60-80% of their time on data preparation, Criteo's automated data ingestion and normalization streamline workflows significantly.
Additionally, Criteo integrates seamlessly with tools like Improvado, which consolidates marketing data across multiple sources and eliminates 90% of marketing-related IT tickets. This integration reduces manual data handling and accelerates reporting cycles, allowing analytics teams to focus on insights rather than troubleshooting. By combining Criteo's robust ad delivery with Improvado’s data orchestration capabilities, organizations can achieve more accurate performance measurement and operational efficiency.
Twitter is a social media platform that enables users to share short-form content through tweets, facilitating real-time conversations and trend tracking. Businesses leverage Twitter to engage with customers directly, boost brand visibility, and monitor market sentiment efficiently.
With Improvado integration, Twitter data is streamlined for marketing analytics, handling unlimited data volumes with sub-second loading times. This ensures companies can make faster, data-driven decisions without delays or bottlenecks.
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The Criteo + Twitter dashboard offers a unified view of campaign performance across both platforms, streamlining data analysis. It cuts audit prep time by 60%, allowing teams to focus on strategy rather than manual reporting. Users can easily track cross-channel engagement metrics in real-time, improving decision-making. The dashboard also features customizable reports and alerts, helping marketers respond quickly to shifts in audience behavior and campaign effectiveness.
This integration allows advertisers to combine Criteo’s retargeting data with Twitter’s ad platform, enabling more targeted campaigns based on user behavior across both networks.
Setup involves linking Criteo and Twitter accounts, configuring data sharing permissions, and syncing audiences, which Improvado can simplify by automating data extraction and transformation.
The integration boosts campaign precision by combining Criteo’s retargeting with Twitter’s broad reach, improving ROI through better audience segmentation and unified reporting.
Data sync occurs via APIs that transfer audience and conversion data regularly; Improvado enhances this by centralizing data streams for easier analysis and faster updates.
Yes, Improvado consolidates data from both platforms into customizable dashboards, enabling marketers to track combined campaign performance without manual data handling.
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