Integrate Criteo and Twitter data into a single marketing dashboard

With Improvado you can merge marketing data from Criteo and Twitter on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Criteo and Twitter to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Criteo

Criteo is a retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser’s website. Criteo’s main objective is to help you track key conversion events and details.Improvado uses a REST API token for its Criteo connection. We normalize and synchronize Criteo data with your data warehouse to make actionable insights more accessible. From there, you can load data to your business intelligence tools to visualize your marketing performance and make marketing reports more clear and concise.

Streamlining data from Twitter

Social media platform Twitter offers its Twitter Ads service, which allows you to create, manage, and optimize campaigns targeted at Twitter users. The Twitter integration can seamlessly import data from your Twitter account, such as retweets, favorites, link clicks, page visits, and direct messages.‍With the Twitter connector, you can sync your Twitter marketing data with your marketing automation solution and use the data for email marketing, lead generation, and social media campaigns. It also allows you to integrate your Twitter data into your other platforms, such as your email marketing database and website.

FAQ

Streamlining data from Criteo

Criteo is a retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser’s website. Criteo’s main objective is to help you track key conversion events and details.Improvado uses a REST API token for its Criteo connection. We normalize and synchronize Criteo data with your data warehouse to make actionable insights more accessible. From there, you can load data to your business intelligence tools to visualize your marketing performance and make marketing reports more clear and concise.

Streamlining data from Twitter

Social media platform Twitter offers its Twitter Ads service, which allows you to create, manage, and optimize campaigns targeted at Twitter users. The Twitter integration can seamlessly import data from your Twitter account, such as retweets, favorites, link clicks, page visits, and direct messages.‍With the Twitter connector, you can sync your Twitter marketing data with your marketing automation solution and use the data for email marketing, lead generation, and social media campaigns. It also allows you to integrate your Twitter data into your other platforms, such as your email marketing database and website.

Streamlining data from Twitter

Social media platform Twitter offers its Twitter Ads service, which allows you to create, manage, and optimize campaigns targeted at Twitter users. The Twitter integration can seamlessly import data from your Twitter account, such as retweets, favorites, link clicks, page visits, and direct messages.‍With the Twitter connector, you can sync your Twitter marketing data with your marketing automation solution and use the data for email marketing, lead generation, and social media campaigns. It also allows you to integrate your Twitter data into your other platforms, such as your email marketing database and website.

Twitter integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Criteo and Twitter data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Twitter and Criteo to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Criteo and Twitter?

Joining Criteo and Twitter allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Criteo and Twitter. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Twitter and Criteo data in a single tool

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