.png){kind=logo}
Unified Data for Smarter Campaigns: Boost ROI with Criteo and Salesforce Integration
Bridge Criteo and Salesforce data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Criteo is a global technology platform specializing in performance marketing and personalized advertising. It leverages machine learning algorithms to analyze vast datasets in real time, optimizing ad placements across devices and channels. Key features include dynamic retargeting, predictive audience targeting, and cross-device attribution, enabling advertisers to deliver relevant ads that drive measurable conversions. In an industry where enterprises average 120+ martech tools, Criteo’s ability to integrate diverse data sources enhances campaign precision and reduces redundant efforts.
Additionally, Criteo’s compatibility with Improvado streamlines data aggregation and reporting workflows, significantly reducing manual tasks. This integration increases analytical productivity by 2-3×, allowing marketing teams to focus on strategic decision-making rather than data wrangling. By combining Criteo’s detailed performance insights with Improvado’s robust ETL capabilities, enterprises can achieve a more cohesive understanding of their marketing ROI across complex ecosystems.
Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, service, and marketing processes. It centralizes customer data, enabling teams to make informed decisions and improve client interactions efficiently.
By integrating with Improvado, Salesforce enhances data handling capabilities, managing unlimited data volumes with sub-second loading times. This combination supports businesses in scaling operations without sacrificing performance or insight quality.
.png)
.png)
The Criteo + Salesforce dashboard provides a unified view of campaign performance and customer data, simplifying analysis across platforms. Designed for marketing teams, it cuts audit prep time by 60% through automated data aggregation and reporting. Users can track real-time ad spend alongside Salesforce CRM metrics, ensuring alignment between sales and marketing efforts.
The integration connects Criteo's advertising platform with Salesforce's CRM to enable targeted ad campaigns based on customer data and sales insights.
Setup involves linking Salesforce data with Criteo via API connections, often facilitated by tools like Improvado, which streamline data extraction and transformation.
It enhances ad targeting accuracy using CRM insights, improves ROI tracking, and aligns marketing efforts with sales performance for better decision-making.
Data sync typically occurs through automated pipelines that extract Salesforce data, transform it for Criteo’s platform, and update campaign parameters regularly.
Yes, Improvado simplifies the integration by automating data aggregation and normalization from both platforms, allowing marketers to focus on strategy instead of manual data handling.
.png){kind=logo}
.png){kind=logo}
.png){kind=logo}
.png)
%20(1).png){kind=logo}