Streamline Your Marketing and Sales with ON24 + Salesforce Integration
Experience streamlined marketing and sales with unified data through the ON24 and Salesforce integration.
Link ON24 and Salesforce data to Improvado with just a few clicks.
Extract
Connect 1000+ marketing, sales, and finance sources via pre-built connectors. No code, no API maintenance.
Transform
Improvado normalizes raw data into analysis-ready datasets with the granularity your analysts expect.
Load
Pipe clean data into your warehouse and BI tool of choice — or use Improvado's built-in dashboards.
Streamlining data from ON24
ON24 is a webinar and digital experience platform designed to help businesses create engaging virtual events, webinars, and content hubs. Its features include real-time audience analytics, interactive polls, and customizable landing pages, enabling precise tracking of attendee behavior. This level of detail addresses a critical industry challenge, as 64% of marketers lack tools to measure true ROI on digital campaigns.
The platform’s integration with Improvado streamlines data aggregation and reporting, eliminating 90% of marketing-related IT tickets by automating complex workflows. This technical synergy enhances operational efficiency, allowing teams to focus on optimizing campaigns rather than troubleshooting data issues. ON24’s robust API and data export capabilities further support detailed, cross-channel marketing analysis.
Streamlining data from Salesforce
Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, marketing, and customer service operations. By centralizing client data, it enhances team collaboration and improves customer insights, leading to increased revenue and retention.
Businesses benefit from automated workflows and real-time analytics that optimize decision-making and reduce manual tasks. Integrating Salesforce with Improvado reduces weekly reconciliation from 8 hours to 30 minutes, enabling teams to focus on strategy rather than data management.
How dashboards improve the analysis process
The ON24 + Salesforce dashboard integrates webinar data directly into your CRM, providing a unified view of engagement and sales metrics. This setup reduces procurement complexity by 85%, simplifying vendor management. Users can track attendee behavior, monitor campaign ROI in real time, and generate detailed reports without switching platforms.
- Visualize webinar participation alongside sales pipeline status
- Access customizable reports combining marketing and sales data
- Automate lead scoring based on engagement levels
Frequently asked questions
What is the ON24 and Salesforce integration?
The ON24 and Salesforce integration connects webinar engagement data directly into Salesforce, allowing sales and marketing teams to track attendee behavior and improve lead nurturing.
How do I set up the ON24 integration with Salesforce?
Setup involves configuring API connections between ON24 and Salesforce, mapping webinar fields to CRM records; platforms like Improvado can simplify this by automating data flow without manual coding.
What business benefits does the ON24 and Salesforce integration provide?
This integration helps improve lead scoring and campaign ROI by giving sales teams real-time insights into webinar engagement, enabling more personalized follow-ups.
How is data synchronized between ON24 and Salesforce?
Data is synced via API calls that transfer attendee details and engagement metrics into Salesforce objects; tools like Improvado ensure this synchronization is reliable and customizable.
Can I customize the data fields when integrating ON24 with Salesforce?
Yes, you can tailor which webinar data fields map to Salesforce, and platforms like Improvado offer advanced capabilities to customize and automate these data pipelines efficiently.
Popular ON24 Integrations
Data sources
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