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Experience streamlined marketing and sales with unified data through the ON24 and Salesforce integration.
Link ON24 and Salesforce data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
ON24 is a webinar and digital experience platform designed to help businesses create engaging virtual events, webinars, and content hubs. Its features include real-time audience analytics, interactive polls, and customizable landing pages, enabling precise tracking of attendee behavior. This level of detail addresses a critical industry challenge, as 64% of marketers lack tools to measure true ROI on digital campaigns.
The platform’s integration with Improvado streamlines data aggregation and reporting, eliminating 90% of marketing-related IT tickets by automating complex workflows. This technical synergy enhances operational efficiency, allowing teams to focus on optimizing campaigns rather than troubleshooting data issues. ON24’s robust API and data export capabilities further support detailed, cross-channel marketing analysis.
Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, marketing, and customer service operations. By centralizing client data, it enhances team collaboration and improves customer insights, leading to increased revenue and retention.
Businesses benefit from automated workflows and real-time analytics that optimize decision-making and reduce manual tasks. Integrating Salesforce with Improvado reduces weekly reconciliation from 8 hours to 30 minutes, enabling teams to focus on strategy rather than data management.
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The ON24 + Salesforce dashboard integrates webinar data directly into your CRM, providing a unified view of engagement and sales metrics. This setup reduces procurement complexity by 85%, simplifying vendor management. Users can track attendee behavior, monitor campaign ROI in real time, and generate detailed reports without switching platforms.
The ON24 and Salesforce integration connects webinar engagement data directly into Salesforce, allowing sales and marketing teams to track attendee behavior and improve lead nurturing.
Setup involves configuring API connections between ON24 and Salesforce, mapping webinar fields to CRM records; platforms like Improvado can simplify this by automating data flow without manual coding.
This integration helps improve lead scoring and campaign ROI by giving sales teams real-time insights into webinar engagement, enabling more personalized follow-ups.
Data is synced via API calls that transfer attendee details and engagement metrics into Salesforce objects; tools like Improvado ensure this synchronization is reliable and customizable.
Yes, you can tailor which webinar data fields map to Salesforce, and platforms like Improvado offer advanced capabilities to customize and automate these data pipelines efficiently.
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