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Harness unified data from Criteo and Pinterest to drive smarter, more personalized ad campaigns.
Integrate Criteo and Pinterest into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Criteo is a global technology platform specializing in performance marketing and personalized advertising, leveraging machine learning to optimize ad delivery across devices. Its predictive engine analyzes vast datasets to tailor campaigns in real time, improving customer engagement and conversion rates. In an industry where 89% of marketers say inconsistent data causes misalignment, Criteo’s unified data management ensures accurate audience targeting and attribution.
The platform integrates with multiple data sources and supports granular reporting, enabling marketers to fine-tune strategies based on clear insights. When combined with Improvado, Criteo’s data aggregation and visualization capabilities enhance efficiency by eliminating 90% of marketing-related IT tickets, streamlining workflow and reducing manual data handling. This integration empowers data-driven decision-making within complex marketing ecosystems.
Pinterest is a visual discovery platform where users browse, save, and organize images and ideas across a wide range of interests, from interior design to culinary arts. With over 450 million active users, it serves as a digital mood board that fuels inspiration and strategic planning. Businesses leverage Pinterest to showcase products, drive brand awareness, and reach targeted audiences through highly visual content.
By integrating Pinterest data, companies can analyze customer preferences and optimize marketing strategies accordingly. Implementing Improvado reduces weekly reconciliation from 8 hours to just 30 minutes, streamlining data management and enabling faster decision-making processes.
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The Criteo + Pinterest dashboard offers a unified view of campaign performance, streamlining data analysis for marketers. It cuts audit prep time by 60%, enabling quicker decision-making. Users can track Pinterest ad engagement alongside Criteo retargeting metrics without switching platforms. Real-time updates ensure timely insights, while customizable reports help tailor analytics to specific business goals.
To integrate Criteo with Pinterest, you typically connect your Criteo account data to Pinterest's ad platform via a data connector like Improvado, which helps synchronize campaign metrics and audience segments efficiently.
Using Criteo and Pinterest together allows advertisers to retarget users with personalized ads on Pinterest, improving conversion rates by leveraging Criteo’s dynamic retargeting and Pinterest’s visually-driven audience.
Data synchronization involves exporting Criteo’s campaign performance and audience data to Pinterest’s platform, often facilitated by tools like Improvado, which automate and standardize data flows for accurate reporting and optimization.
Yes, Improvado consolidates data from both Criteo and Pinterest into a single dashboard, making it easier to analyze cross-channel performance and streamline marketing decisions.
Integrating these platforms requires API access to both accounts and
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