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Combine Google Analytics and Pinterest for unified data insights that boost your marketing impact.
Integrate Google Analytics and Pinterest into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Analytics is a web analytics platform that enables businesses to track and analyze user interactions across websites and apps. It offers features such as event tracking, custom dimensions, and multi-channel funnel reports, allowing analytics teams to gain detailed insights into customer behavior. Given that analytics teams spend 60-80% of their time on data preparation, Universal Analytics provides a structured data model that supports segmentation and attribution analysis at scale.
With its integration capabilities, Analytics can aggregate data from various sources, but manual data wrangling often slows workflows. Improvado integration addresses this by automating data collection and normalization, reducing routine tasks by 60%. This technical synergy enhances reporting accuracy and frees analysts to focus on deeper analysis rather than repetitive data prep.
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Pinterest is a visual discovery platform where users browse and save images across diverse categories like home decor, fashion, recipes, and more. Its intuitive interface encourages content curation, making it ideal for brands to showcase products and inspire potential customers.
Businesses benefit from targeted advertising and analytics, gaining insights into consumer interests and engagement patterns. Integrating Improvado helps streamline data management and eliminates 99% of discrepancies, ensuring accurate performance tracking.
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This dashboard integrates Google Analytics with Pinterest data, providing a unified view of your web and social performance. It reduces procurement complexity by 85%, streamlining data collection and analysis. Designed for clarity, it offers real-time insights and customizable metrics tailored to your marketing goals.
You can link Google Analytics to Pinterest by adding UTM parameters to your Pinterest ads and tracking them in Analytics. Tools like Improvado simplify this by automating data extraction and syncing between platforms.
Syncing Pinterest data with Google Analytics provides a complete view of user behavior, helping businesses optimize ad spend and measure campaign ROI more accurately.
Yes, Improvado automates the data integration process, collecting Pinterest campaign metrics and syncing them directly with Google Analytics for easier reporting and analysis.
Key Pinterest metrics like clicks, impressions, and conversions can be tracked in Google Analytics when properly tagged, giving insights into how Pinterest campaigns drive site traffic and user engagement.
Basic understanding of UTM tagging and Google Analytics setup is helpful, but platforms like Improvado minimize technical complexity by offering automated connectors and user-friendly dashboards.
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