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Unify Your Data Streams for Clearer Insights and Smarter Marketing Decisions with Google Analytics and Smartbrief Integration
Bridge Google Analytics and Smartbrief data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Analytics is a web analytics platform that enables businesses to track and analyze user interactions across websites and apps. It offers detailed metrics such as session duration, bounce rates, and conversion tracking through custom dimensions and event tracking. With features like cross-device reporting and user ID tracking, companies gain a comprehensive view of customer behavior, addressing the challenge that 64% of marketers lack tools to measure true ROI effectively.
Google Analytics integrates with various marketing platforms to consolidate data streams, enhancing analysis accuracy. For example, combining campaign data with on-site behavior helps optimize ad spend and content strategies. When paired with Improvado, the integration reduces routine tasks by 60%, automating data aggregation and enabling teams to focus on strategic insights rather than manual reporting.
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SmartBrief is a digital media platform that curates industry-specific news and insights through targeted newsletters. It helps professionals stay informed with concise, relevant content that saves time and supports better decision-making.
By delivering tailored updates, SmartBrief enhances business awareness and drives strategic actions. Its integration with Improvado connects 500+ sources, streamlining data collection for deeper analysis and reporting.
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This dashboard integrates Google Analytics with Smartbrief to provide comprehensive data insights in one place. It offers clear visualizations that track user behavior and campaign performance efficiently. The interface reduces procurement complexity by 85%, streamlining data management across platforms. Users can customize reports to focus on key metrics relevant to their goals, improving decision-making speed and accuracy.
Improvado simplifies the integration by connecting Google Analytics and Smartbrief through its platform, enabling automatic data extraction and consolidation without manual coding.
Syncing these platforms allows marketers to combine website traffic insights with email campaign performance, providing a comprehensive view of audience engagement and improving campaign strategies.
While Improvado offers frequent data updates, exact real-time syncing depends on API limits, but it ensures near real-time data flow to keep analytics current.
No advanced technical skills are needed, as Improvado provides user-friendly connectors and support, allowing business users to configure data flows with minimal IT involvement.
By merging Google Analytics web data with Smartbrief campaign metrics, Improvado enables comprehensive dashboards that highlight ROI and user behavior trends, aiding smarter marketing decisions.
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