Connect Google Analytics and Smartbrief to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.
Smartbrief is a digital media publisher of targeted business news and information across a variety of industries. The platform allows marketers to reach business decision-makers via integrated ads. Advertisers can tailor their ads to a specific industry to raise more interest from their prospects. With Improvado, marketers automate data flow from Smartbrief to their data warehouse. Our data normalization algorithms open even more opportunities for data analysis.
Advanced data visualization tools offer detailed dashboards that connect Google Analytics and Smartbrief data in a one-piece representation of your marketing performance. With custom dashboards you can:
Joining Google Analytics and Smartbrief allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.
Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Google Analytics and Smartbrief. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.