Join Google Analytics and Smartbrief data in one place

With Improvado you can merge marketing data from Google Analytics and Smartbrief on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Google Analytics and Smartbrief to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Google Analytics

Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.

Streamlining data from Smartbrief

Smartbrief is a digital media publisher of targeted business news and information across a variety of industries. The platform allows marketers to reach business decision-makers via integrated ads. Advertisers can tailor their ads to a specific industry to raise more interest from their prospects. With Improvado, marketers automate data flow from Smartbrief to their data warehouse. Our data normalization algorithms open even more opportunities for data analysis.

FAQ

Streamlining data from Google Analytics

Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.

Streamlining data from Smartbrief

Smartbrief is a digital media publisher of targeted business news and information across a variety of industries. The platform allows marketers to reach business decision-makers via integrated ads. Advertisers can tailor their ads to a specific industry to raise more interest from their prospects. With Improvado, marketers automate data flow from Smartbrief to their data warehouse. Our data normalization algorithms open even more opportunities for data analysis.

Streamlining data from Smartbrief

Smartbrief is a digital media publisher of targeted business news and information across a variety of industries. The platform allows marketers to reach business decision-makers via integrated ads. Advertisers can tailor their ads to a specific industry to raise more interest from their prospects. With Improvado, marketers automate data flow from Smartbrief to their data warehouse. Our data normalization algorithms open even more opportunities for data analysis.

Smartbrief integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Google Analytics and Smartbrief data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Smartbrief and Google Analytics to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Google Analytics and Smartbrief?

Joining Google Analytics and Smartbrief allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Google Analytics and Smartbrief. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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