Connect Google Analytics and Call Rail to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.
Call Rail is a call tracking service and lead center rolled into one. With its help, you’ll know what marketing campaigns generate the most calls and figure out each buyer’s path to the purchase. A lead management system stores all calls, messages, and notifications from every lead in a single inbox. Now, you can rest assured that you won’t miss any updates from your prospects.Improvado’s Call Rail connector helps you to organize all data generated by the platform and merge it with insights from other marketing channels. A dedicated data warehouse and data visualization tools will help you analyze cross-channel data and reveal new insights about your prospects.
Advanced data visualization tools offer detailed dashboards that connect Google Analytics and Call Rail data in a one-piece representation of your marketing performance. With custom dashboards you can:
Joining Google Analytics and Call Rail allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.
Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Google Analytics and Call Rail. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.