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Combine Google Analytics with Call Rail for unified data that drives smarter marketing decisions.
Unite Google Analytics and Call Rail analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Analytics is a web analytics platform that enables businesses to track and analyze user interactions across websites and apps with granular detail. It offers features such as event tracking, user ID tracking for cross-device analysis, and custom dimensions to segment data precisely. For example, marketers can monitor specific actions like button clicks or video plays, providing insights into user behavior that inform UX improvements.
In the marketing industry, where 89% of marketers say inconsistent data causes misalignment, Google Analytics helps standardize data collection and reporting. When combined with Improvado’s integration, companies benefit from 5× faster time-to-insight by automating data aggregation and visualization, reducing manual effort and enabling quicker, data-driven decisions.
CallRail is a call tracking and analytics platform designed to help businesses accurately attribute phone calls to specific marketing efforts. By capturing detailed call data, companies can measure campaign performance and optimize budget allocation effectively.
The platform improves customer insights and supports better decision-making through comprehensive reporting. CallRail’s integration with Improvado connects 500+ sources, enabling streamlined data management across multiple channels for enhanced marketing clarity.
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Integrate Google Analytics with Call Rail to centralize your marketing data in one dashboard. This setup cuts audit prep time by 60%, offering clear insights without juggling multiple tools. Track visitor behavior alongside call performance to understand customer journeys better.
You can link Call Rail to Google Analytics by setting up call tracking in Call Rail and enabling the integration in your Google Analytics account, allowing calls to be tracked as events. Improvado can streamline this process by automating data flows between both platforms.
Integration provides detailed call data alongside website analytics, enabling better attribution of marketing efforts to phone leads. Improvado enhances this by consolidating call and web metrics for comprehensive reporting.
Call Rail sends call event information to Google Analytics via event tracking tags or API integration, syncing call durations, sources, and outcomes. Improvado can facilitate continuous data synchronization to ensure accuracy.
Yes, Call Rail allows you to define specific call attributes to send as custom events in Google Analytics. Improvado supports tailoring these data points further for detailed marketing analysis.
Absolutely, Improvado aggregates and visualizes data from both Call Rail and
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